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All Journal International Journal of Power Electronics and Drive Systems (IJPEDS) International Journal of Renewable Energy Development Jurnal Sains dan Pendidikan Fisika BISNIS: Jurnal Bisnis dan Manajemen Islam JFA (Jurnal Fisika dan Aplikasinya) PROSIDING SEMINAR KIMIA Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) JPSE (Journal of Physical Science and Engineering) JRST (Jurnal Riset Sains dan Teknologi) Akuntoteknologi : Jurnal Ilmiah Akuntansi dan Teknologi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Industrial Engineering & Management Research (JIEMAR) INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW (IJOSPL) Jurnal Pengabdian Ilung (Inovasi Lahan Basah Unggul) Universal Journal of Science and Technology International Journal of Advanced Multidisciplinary Sewagati Intelektual : Jurnal Penelitian Dosen Akuntansi Jurnal Akselerasi Merdeka Belajar dalam Pengabdian Orientasi Masyarakat (Jurnal AMPOEN)
Cahyono, Yoyok
Departemen Fisika, Institut Teknologi Sepuluh Nopember, Surabaya 60111 Indonesia
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Journal : Intelektual : Jurnal Penelitian Dosen Akuntansi

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Pengaruh Promosi dan Harga Terhadap Keputusan Pembelian Motor Honda Scoopy di Dealer Wahana Cisoka Kabupaten Tangerang Cahyono, Yoyok; Suryani, Popong; Januari Yanti, Ati
JOURNAL INTELEKTUAL Vol 2 No 1 (2023): JOURNAL INTELEKTUAL
Publisher : LPPM STIE PPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61635/jin.v2i1.136

Abstract

Introduction/Main Objectives: To analyze and determine the influence of Promotion and Price capabilities on the decision to purchase a Honda Scoopy motorbike at a Cisoka vehicle dealer. Background Problems: Manufacturers are competing to create quality products and create new innovations in order to attract consumer interest and to be able to win a market competition based on consumers in choosing a product, especially motorcycles. Novelty: Re-testing on the same variables by previous researchers, with different research objects and subjects. Research Methods: The technique used in sampling in this study was purposive sampling. In this study, data analysis used SPSS version 23. Finding/Results: There is an influence of Promotion and Price on the decision to purchase a Honda Scoopy motorbike at the Cisoka vehicle dealer with a percentage of 77.6%. Conclusion: Policy making on purchasing decisions can be seen from competitive prices with competitors that must be considered and promotions through various media, both online and offline.
Co-Authors Abdul Mufid Ade Onny Siagian Agung Agus Purwanto Agus Purwanto Agus Purwanto Agus Purwanto Agus Purwanto Akhmad Hairul Umam, Akhmad Hairul Alexander Alexander, Alexander Andriasan Sudarso Andy Andy Aryo Danurwendo Asbari, Masduki Asrori, Zainul Astuti, Fahmi Ayunis Ayunis Badri G.S Bintoro Anang Subagyo Budi Priyanto Dadan Hamdani, Dadan Darminto Darminto . Darminto Darminto Darminto Darminto Darminto Darminto Darminto Darminto Darminto Darminto Destiyani, Ayu Dhasvin Didiek Basuki Rachmat Eddy Yahya Elvandari, Nadya Endang Susilo Rahayu Endarko Endarko Fadel Fahmi Astuti, Fahmi Fatimah, Iim Febrianti, Siti Aulia Fuad D. Muttaqin Gatut Yudoyono Heny Faisal Hernawan, Eso Inayati Nur Saidah Januari Yanti, Ati Lili Suryati Linda Silvia, Linda Malik Anjelh Baqiya Masyitatus Daris S mochamad zainul Asrori Muliansyah, Dadah Nandan Limakrisna Nunung Ayu Sofiati (Efi) Nurul Amalia T Nurul Amalia Triyuliana Pertiwi, R. Dewi Pramono, Rudy Prayogi, Soni Putra, Awang Darmawan Rahman, Dendi Aulia Rohmad Eko Wahyudi Fahad Saleh, Muh Sandy Santi Puspitasari Sri Yani Purwaningsih, Sri Yani Sriyani Purwaningsih Suasmoro Suasmoro Suasmoro Suasmoro Sukamto, Heru Suminar Pratapa Suprapti Suprapti Suryani, Popong Suyatno Suyatno Syawalisa, Dinda Triwikantoro Triwikantoro Umi Maslakah Utami, Berliana Dita Wardana, Wikrama Wi, Peng Wulandari , Dian yanthy, Evy Yanurita Dwihapsari, Yanurita Yogie Yohana Yossy Novitaningtyas Yoyo Sudaryo Zaenal Arifin Zainal Arifin Zainuri (DOI: 10.12962/j24604682.v12i2.1331), Mochamad Zakaria Zakaria Zakiah Zakiah Zulfadly