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All Journal Jurnal Siasat Bisnis Journal The Winners JAM : Jurnal Aplikasi Manajemen Indonesian Journal of Business and Entrepreneurship (IJBE) Benefit: Jurnal Manajemen dan Bisnis International Multidiciplinary Conference on Social Sciences (IMCoSS) Jurnal Terapan Manajemen dan Bisnis Al Tijarah Jurnal Bisnis dan Manajemen SEIKO : Journal of Management & Business Dinasti International Journal of Digital Business Management Economics and Digital Business Review Charity : Jurnal Pengabdian Masyarakat eProceedings of Management Jurnal Manajemen Maranatha
Cut Irna Setiawati
Universitas Telkom
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

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Journal : Jurnal Manajemen Maranatha

 1 
ECOPRENEURSHIP PADA INDUSTRI PERIKANAN: BAGAIMANAKAH MANIFESTASI ECO-INNOVATION PADA FISH ‘N BLUES ENTERPRISE? Cut Irna Setiawati; Zidnie Ilma
Jurnal Manajemen Maranatha Vol 17 No 1 (2017)
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v17i1.412

Abstract

The purpose of this study is to describe the eco-innovation manifested by Fish 'n Blues (FnB) as the realization of ecopreneurship and innovation in the fishery industry in Indonesia. This research is descriptive research with qualitative method. The informants in this study consisted of the owner and FnB staff who have been in accordance with the indicators and justification of the purpose of this study, as many as 5 people. Researchers conducted in-depth interviews with employees who were in Fish 'n Blues directly to dig up the required information. In data analysis technique, the researcher is guided by data analysis in field Miles & Huberman model, consisting of data collection, data reduction, display data, conclusion drawing and verification. The result of this research shows that eco-innovation in FnB consists of six categories consisting of product care, minor product improvement, major product improvement, functional innovation, system innovation and scientific breakthrough. In practice, product care innovation is carried out in the process of selling environmentally friendly seafood products, both raw and processed products. In minor product improvement, FnB has a product line by selling raw and processed products, so it is not just the catch. Minor changes such as seaweed pilus products, tuna meatballs, pastel shells, crispy blood clams and egg blood shells. Major product improvement is a change in the function of raw tuna products commonly used as the main menu into Tuna Spread as an additional product for other food spreads such as bread and biscuits. FnB uses a cassava bag instead of a plastic bag that becomes the solution in the plastic waste problem so that the innovation is in accordance with the functional innovation dimension related to ecopreneurship. FnB uses social media for promotions and campaigns. Selection of social media than other mass media such as television and magazine is in accordance with the dimensions of innovation system because of the innovation in communicating with consumers in a more effective way. The latter category is the scientific breakthrough that is environmentally friendly invention will affect on a wide scale or against some industry or so-called scientific breakthrough. Based on the results of the analysis, unfortunately until now FnB has not had a scientific breakthrough because FnB only focuses on selling products only. Keywords: ecopreneurship; Eco-innovation; Fish 'n Blues; Fisheries retailers
Implementasi Model Timmons dalam pembinaan startup berbasis teknologi pada inkubator bisnis Cut Irna Setiawati; Putri Meuthia Pratiwi
Jurnal Manajemen Maranatha Vol 19 No 1 (2019): Cover
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v19i1.1574

Abstract

In 2013 Indonesia has developed Science Techno Park one of them Bandung Techno Park with business incubator Startup Corner. Startup Corner program has stages of joining starting from Registration, Selection through Presentation Startup Then Pre Incubation, Pre Pre-incubation destination to know the area of ??Bandung Techno Park area. Last is implementing Incubation. However, Startup Corner has not been maximized in identifying aspects of opportunities, teams and resources. The purpose of this research is to know the role of Startup Corner in developing startup which has been aspect of opportunity, team, and resources. In this research use descriptive qualitative method, with approach of Timmons Model. The results of the role of Startup Corner in developing startup from aspect of opportunity, team, resource. The role of Startup Corner in developing startup from aspect of opportunity, based on the dimension of idea has played a role in product development and business model, selling price, and then second dimension that is market demand of Startup Corner role that is directing in translating customer so that can assist in reaching customer opportunity and expanding market reach . Furthermore the role of Startup Corner in developing startup of team aspect based on leader dimension and team quality. The Corner Startup has played a role in the leader's dimension through training to shape the entrepreneurial character during Pre Incubation activities. In creating the quality of the team submitted by startup who join but the work culture is advisable to work discipline in accordance with the BTP working hours other than that Startup Corner helps in disseminating recruitment information for startup requiring members. The role of Startup Corner in developing startup from the aspect of resources. Startup Corner has provided physical facilities, then assistance to make the legality of a business entity, patent but there is no funding for the sustainability of a startup, then diverted in incubation or other programs.
Co-Authors Abi Atarita Adzka Ayuna Ginanjar Agus Maolana Hidayat Andry Setyawan, Andry Astadi Pangarso Atarita, Abi Farah Atsila Budyanna Hamdani, Abdillah Ibnu Hiban Ida Nurnida Intan Garnita Nurrahmasari, Intan Garnita Nabila Noorkania Hamzah Palti Marulitua Sitorus Putri Meuthia Pratiwi Putri, Putu Puspita Sari Sastradi Renni Rengganis, Renni Resti Resti Sasky Isnaeni Ahdiyawati Sembiring, Reginta Leo Pranata Sherly Artadita Sita Deliyana Firmiarly Suciati Puspitaningrum Tanika Melinda Titin Rini Kartini Vicha Tafeni Meitasari Zidnie Ilma Zulfaa Putri Nabiilah