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Journal : Forum Bisnis dan Kewirausahaan

PENGARUH AFILIASI DALAM PEMASARAN DIGITAL DAN DAMPAKNYA TERHADAP PENJUALAN PADA PT SHOPEE INTERNATIONAL INDONESIA Sahilah, Syahzanan; Sukoco, Iwan; Novel, Nurillah Jamil Achmawati; Barkah, Cecep Safa’atul
Forum Bisnis Kewirausahaan Vol 14 No 2 (2025): Forum Bisnis Dan Kewirausahaan
Publisher : LPPM Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/forbiswira.v14i2.5474

Abstract

Abstract: This research investigates the impact of affiliate marketing in digital marketing and its influence on sales at PT Shopee International Indonesia. The aim of this study is to explore the role of affiliate strategies in the context of digital marketing and how these strategies contribute to sales growth. The research adopts a qualitative approach, utilizing literature review, interviews with Shopee users, and sales data from PT Shopee International Indonesia. The findings of this study reveal the significance of the affiliate's role in driving sales and highlight its potential as an effective marketing tool in the digital era. The research concludes by emphasizing the importance of implementing affiliate strategies in digital marketing campaigns to enhance sales performance. Keyword : affiliate, digital marketing,sales, PT Shopee Indonesia
Co-Authors Absherina Zahira Sofyan Achdiat, Farhan Muhammad Adi Susetyaningsih Adireja, Muhamad Husni Aditya Pratama Hidayatullah Adiyuna, Natabita Ayum Ali Izzatul Ihsan Amalia Maretta Fadhila Anggoro, Yudo Arbi Abdul Kahfi Aria Dimas Pramudya Arianis Chan Arisandi, Nanda Faras Ayesha Anzani Putri Dinanti Gunawan Bambang Irawan Bangre, Desry Gusvani Barkah, Cecep Saaftul Barkah, Cecep Safa'atul Barkah, Cecep Safa’atul Bekti, Zahnaz Mutiara Bintang Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safaatul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Faradiba Sabina Erdian Fasha, Adinda Fauzan, Tribowo Rachmat Fildzah, Jovancha Qisty Adinda Fitriana Albertina Gumelar, Rizky Hamid, Nasim Abdul Harum, Margaretha Hanny Healthy Nirmalasari, Healthy Herwan Abdul Muhyi Iryani, Nahdah Ivan Darmawan Iwan Sukoco Iwan Sukoco Sukoco Iyan, Fachriansyah Jovancha Qisty Adinda Fildzah Jovanscha Qisty Adinda Fildzah Kahfi, Arbi Abdul Kurniawan, Komang Sandhi Luqia Nurintan, Cherilda Margaretha Hanny Harum Marsha Aulia Hakim Muhamad Galih, Saddam Alwan Muhammad Adhya Fadillah Muhammad Ainul Fahmi, Muhammad Ainul Muhammad Arvin Adli Mutiara, Arla Triza Natabita Ayum Adiyuna Nenden Kostini Nindi Atikah Safira Novianti, Reva Perkasa, Teguh Putra Permana, Rahadian Pratami Wulan Tresna Pratami Wulan Tresna Pratami Wulan Tresna, Pratami Wulan Qisty, Jovanscha Rahma, Dyah Calystha Raissa, Nasywa Zeint Ramadhany, Medina Rani Sukmadewi Rani Sukmadewi Ratih Purbasari Ratih Purbasari, Ratih Ratna Meisa Dai Rd. Ahmad Buchari Rd. Ahmad Buchari, Rd. Ahmad Reza Inayaturrahmah Rivani Rivani Rivani, Rivani Rizka Adinda Rizky Andira Kurniawan Rouddah, Khotrun Nada Safa’atul Barkah, Cecep Safa’atul Barkah, Cecep Sahilah, Syahzanan Salsabila Azzahra, Anandita Salsabilla, Salsabilla Sandjaya, Teguh Sawitri Budi Utami Siciliana Agave SIhombing Sri Ayu Budiyanti Sukmadewi, Rani Sukooco, Iwan Suryanto Suryanto Suryanto Suryanto Suseytaningsih, Adi Syentia, Likanopa Tetty Herawaty, Tetty Trena, Pratami Wulan Tribowo Rachmat Fauzan Vania Sekarayodya Raharjo Yudo Anggoro Yuliana Rosita Dewi