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Journal : Borneo Islamic Finance and Economics Journal (BIFEJ)

Pengaruh Bauran Pemasaran Syariah Terhadap Keputusan Pembelian Handphone Di Toko Surya Phone Samarinda Marisa Ayu Ningsih; Norvadewi Norvadewi; Anwaril Hamidy
Borneo Islamic Finance and Economics Journal BIFEJ VOL. 1, NO. 2, DESEMBER 2021
Publisher : Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (745.85 KB) | DOI: 10.21093/bifej.v1i2.3877

Abstract

Surya Phone's relationship with the sharia marketing mix can be seen from the price of Surya Phone in determining the price determination based on the value or price of a product that follows the cellphone market in Samarinda and the clarity of the prices listed in the store, not only the profit that is made in the market. own Surya Phone. In terms of promotion, Surya Phone also conveys clear information about the products being promoted to potential consumers or customers, there is no element of fraud or mere lies. The quality of the product that will be marketed by Surya Phone is also clearly agreed upon by both parties, between the seller and the buyer of the product. Thus, various efforts are certainly made by the Surya Phone store to be able to improve product quality, price, place and promotion so that purchasing decisions by customers can also improve. This study aims to determine the effect of the Islamic marketing mix on the decision to purchase mobile phones at Surya Phone.The method used in this study is a quantitative method. The type of research used in this scientific work is associative research. The number of samples used in this study were 100 customers at the Surya Phone Samarinda store. The technique used in sampling is incidental sampling. Data collection techniques with questionnaires. The analytical method used in this research is multiple regression analysis. The results of this study indicate that partially the product has no significant effect on the decision to purchase cellphones at the Surya Phone store, the price has a significant effect on the decision to purchase cellphones at the Surya Phone store, the place has a significant effect on the decision to purchase cellphones at the Surya Phone store, and promotions have no significant effect on the purchase decision. decision to purchase mobile phones at the Surya Phone store. Simultaneously, the product, price, place, and promotion variables have a significant effect on the decision to purchase cellphones at the Surya Phone store.
Pemberdayaan Ekonomi Masyarakat Melalui Pengembangan Pariwisata Dalam Perspektif Ekonomi Islam (Studi Di Pantai Biru Kersik Kecamatan Marang Kayu) Desi Ratna Sari; N Norvadewi; Angrum Pratiwi
Borneo Islamic Finance and Economics Journal BIFEJ VOL. 1, NO. 2, DESEMBER 2021
Publisher : Fakultas Ekonomi dan Bisnis Islam Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (729.941 KB) | DOI: 10.21093/bifej.v1i2.3896

Abstract

Efforts to empower the community's economy in the tourism sector have been regulated and contained in Law No. 10 of 2009. One of the areas that are currently empowering and developing tourism potential is Marang Kayu District, located in Kutai Kartanegara Regency, East Kalimantan Province. One of the attractions owned by Marang Kayu District is Blue Beach Kersik which is located in Kersik Village. The development of the potentials that exist on the beach has received attention from the government as seen from the selection of Kersik Village as one of the Tourism Villages in Kutai Kartanegara Regency, East Kalimantan. Community economic empowerment through tourism villages is expected to be able to contribute to the economy, either directly or indirectly to the local community and in improving social life. Judging from the purpose of this study, namely to find out the model of community economic empowerment through tourism development at Blue Beach Kersik and to determine community economic empowerment through tourism development at Blue beach Kersik in an Islamic economic perspective.This type of research is a field research and a descriptive qualitative approach. Sources of data in this study using primary data, in this study data collection techniques through observation, interviews with the informant Head of Kersik Village, Tourism Awareness Group which collected three people, and business owners who opened seven people. With data analysis techniques, namely data reduction, data presentation and conclusion drawing.Based on the results of this study, it shows that the model of community economic empowerment through the development of Blue Beach Kersik tourism is seen from the form of empowerment through micro, small and medium enterprises. empowerment strategy by developing a creative economy and the use of social media, community participants and the government. The economic independence of the community comes from the use of the beach in Kersik Village so that it has an impact on the community's economy. from the view of Islamic Economics that community economic empowerment through tourism development at Blue Beach Kersik has been carried out in a good way so as to provide benefits and welfare for people's lives.
Co-Authors Adrian Febriana Dima Adrian Febriana Dima Akhmad Baidun Akhmad Nur Zaroni Akmal Abdullah Akmal Abdullah Andri Haryono Andy Ismail Angga Kurniawan Anggara Setya Saputra Angrum Pratiwi Anizir Anizir Anton Priyo Nugroho Anwaril Hamidy Ardianto, Rian Arief Yanto Rukman Arief Yanto Rukmana Arifin Bagea Armadi Raga Arrifia Nurriqli Arum Kumala Dewi Aulia Rahman, Gusti Betty Rahayu Billy B.R. Manueke Cakranegara, Pandu Adi D Yadi Heryadi Daniel L. Pakiding Desi Ratna Sari Dina Zhifari Mahdiyyah Disma Marvianthi Edi Sofian Elleny Novia Rini Faadhilah, Rifdah Farida Akbarina Febry Ani Saputri Ferdinandus Sampe Filus Raraga Fitria Rahmah Fitriah, Desi Frans Sudirjo Hariandy Hasby I Nyoman Tri Sutaguna Ilham Saleh Indah Hermayulia Irma Yuliani Irma Yuliani Ivonne Ayesha Kadeni Kadeni, Kadeni Luckhy Natalia Anastasye Lotte Maria Lusiana Yulianti Marisa Ayu Ningsih Mohd. Cahyo Situmorang Muhammad Asir Muhammad Yusuf Muhammad Yusuf Murwani Wulansari Nada Watuzzahra Najma Maulidia Muniroh Nugraha, Muhammad Agung Nugraha Nur Rahmatullah Nuratfal Romadhan Asmi Nurul Fadhilah Okta Karneli, Okta Oti Kusumaningsih Panetir Bungkes Rahmah, Fitria Raihanah Raihanah Ratna Agustina Ratulia, Yaya Rebecha Prananta Rian Ardianto Risa Mayasari Risa Mayasari Sandra Sriwendiah Siti Mursyidah Sufyani HS Sumarni Sumarni Sumarni Sumarni Sunyoto Sutiyan, Ory Syafari Jamel Sy. Nurul Syobah Syamsu Rijal Tika Parlina Tika Parlina Tikawati , Tikawati Tikawati Tikawati Wahdatun Nisa Wandi Kurniadi Yanti, Dharma Yeti Yeti Yovanda Noni Yovanda Noni Yusran Yusran Zarkasi, Zarkasi