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All Journal Jurnal sains dan teknologi industri peternakan Journal of Agribusiness Science and Rural Development Perbal: Jurnal Pertanian Berkelanjutan
Iranita Haryono
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

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Journal : Journal of Agribusiness Science and Rural Development

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Dampak Konversi Lahan Pertanian Menjadi Kawasan Perumahan terhadap Pendapatan Petani di Kecamatan Maritengngae Kabupaten Sidenreng Rappang Fitria, Fitria; Iranita Haryono; Astrini Padapi
Journal of Agribusiness Science and Rural Development Vol. 4 No. 2 (2025): JASRD
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/cs0y3p35

Abstract

This research will provide information about how the conversion of agricultural land into residential areas affects farmers' income. Understanding their impacts can help in developing strategies to protect or improve the welfare of affected farmers. The aim of the research is to determine the impact on farmers' income after the conversion of agricultural land into a residential area in the Maritengngae sub-district, Sidrap Regency. The research was conducted in 2024 between January and March. Secondary data was collected from various online sources, statistical agencies and scientific publications, primary data was obtained through direct interviews with farmers using questionnaires. The sampling strategy uses saturated samples and probability sampling methods. Farmers in Maritengngae District, Sidenreng Rappang Regency who carried out land conversion were used as research samples. Land conversion has an impact on income. Farmers experience a decrease in income after land conversion due to loss of agricultural land. Apart from that, the impact also occurs in the form of reducing the area of ​​agricultural land and affecting the balance of the agricultural land ecosystem.
Strategi Pengembangan Pemasaran Porang (Amorphophallus Muelleri Blume) di Kabupaten Sidenreng Rappang: Studi Kasus di PT Al-Fatih Porang Indonesia Nur Aqidah; Iranita Haryono; Astrini Padapi
Journal of Agribusiness Science and Rural Development Vol. 4 No. 2 (2025): JASRD
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/pp432245

Abstract

This research is a case study research. The aim of this research is to determine the marketing development strategy for porang. By using the SWOT Analysis technique.  The method used in this research, namely the qualitative method, is a method that focuses on in-depth observation. And the types of data used are primary and secondary data. Results of research on PT Porang Marketing Development Strategy. Al-Fatih Porang Indonesia, Tallumae Village, Wattang Sidenreng District, Sidenreng Rappang Regency is an S-O (Strength-Opportunities) Strategy, namely taking advantage of existing profits and opportunities by: Easy to cultivate to increase production to meet market needs, Establishing collaboration with other agencies that then processed into several forms of products that have many benefits. Large areas of land can produce a lot of porang so they can meet market needs. Certified products are products that have been recognized internationally so that porang can grow in the market (market share). strength and weakness factor value) 2.65 and the Y value (difference in opportunity and threat factor values) 2.01 are used as the coordinate points for the internal and external factor analysis quadrants. So it is concluded that the coordinate points for the Porang Marketing Development Strategy at PT Al-Fatih Porang Indonesia Tallumae Village, Wattang Sidenreng District, Sidenreng Rappang District is in Quadrant I.
Co-Authors Arsyad, Muh Astrina Nur Inayah Astrini Padapi Astrini Padapi Eka Pratiwi Safri Fitria Fitria Muh. Arsyad Nur Aqidah Rukmelia Rukmelia Rukmelia, Rukmelia Sulfika, Sulfika