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All Journal JDM (Jurnal Dinamika Manajemen) Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora JAM : Jurnal Aplikasi Manajemen Journal of Indonesian Economy and Business Indonesian Journal of Disability Studies Binus Business Review Jurnal Ekonomi & Keuangan Islam The South East Asian Journal of Management Journal of Business on Hospitality and Tourism Jurnal Matematika Integratif Jurnal Kawistara
Bayu Sutikno
Department Of Management, Faculty Of Economics And Business, Universitas Gadjah Mada, Yogyakarta, Indonesia
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Transportation

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Journal : Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora

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TESTING THE ROBUSTNESS OF THEORY OF PLANNED BEHAVIOR IN PREDICTING WOMEN’S INTENTION TO WEAR JILBAB Sari Winahjoe Siswomihardjo; Sudiyanti Sudiyanti; Bayu Sutikno
Jurnal Kawistara Vol 8, No 3 (2018)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (61.526 KB) | DOI: 10.22146/kawistara.37830

Abstract

For Muslim women, covering aurat has clearly been commanded in Al-Qur’an. Therefore, most Muslim women wear Jilbab to do so. Although Indonesia is the world’s largest Muslim country and in recent years, more fashionable Jilbab designs have been growing in Indonesian Muslim fashion market, yet, not all Muslim women wearing Jilbab. This study examines how well the Theory of Planned Behavior works in predicting Muslim women’s intention to wear Jilbab. This article proposes that Muslim women’s intentions to wear Jilbab are influenced by their attitude, subjective norms, perceived behavioral control, and together with perceived personal outcome. By using purposive sampling method, a representative national sample of 200 Indonesian Muslim women has been participated in a face-to-face survey about this topic. The findings confirmed the robustness of the Theory of Planned Behavior by indicating that both attitude and subjective norms significantly brought positive effect in predicting intention. Interestingly, the results demonstrated that perceived personal outcome and perceived behavior control appeared to be ineffective determinants. Therefore, the study result also slightly deteriorated the robustness of the Theory of Planned Behavior in the context of predicting Indonesian Muslim women’s intention to wear Jilbab. We present our findings, suggestions for future research, and potential limitations. The implications of this research for marketing practitioners are also discussed.
Co-Authors Alfensi Faruk Basu Swastha Dharmmesta Basu Swastha Dharmmesta Bernardinus M. Purwanto Cheng, Julian Ming-Sung Hendrie Adjie Kusworo Ina Melati Joko Subiharto Julian Ming-Sung Cheng Marwah Rizqiyati Miftakhul Khasanah Nugraheni, Agusta Ika Prihanti Nugraheni, Agusta Ika Prihanti Oki Dwipurwani Piji Pakarti Sahid Susilo Nugroho Sari Winahjoe Shine Pintor Siolemba Patiro Siswomihardjo, Sari Winahjoe Sudiyanti Sudiyanti Tri Kuntoro Priyambodo Yulia Arisnani Widyaningsih