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All Journal Tunas Geografi JIIP (Jurnal Ilmiah Ilmu Pendidikan) Jurnal Pengabdian kepada Masyarakat Nusantara GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Kalbisocio: Jurnal Bisnis dan Komunikasi Golden Ratio of Data in Summary Innovative: Journal Of Social Science Research Jurnal Ilmu Sosial dan Politik (JISPOL)
Jonson Rajagukguk
Universitas HKBP Nommensen
Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Golden Ratio of Data in Summary

 1 
The Effect of Digitalization of Banking Services on Consumer Satisfaction Chetrin Ruth Caroline Panjaitan; Charles M. Sianturi; Jonson Rajagukguk
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.526

Abstract

Digitalization services are a banking innovation in providing fast services that can be accessed anytime and anywhere to consumers. Bank BRI Sisimangaraja is one of the banks developing this digitalization service innovation. Consumer satisfaction is the main factor that must be considered by a service provider company, especially banking, to maintain the company's survival. Therefore, in order to achieve consumer satisfaction, digitalization services are carried out well and correctly. The aim of this research is to find out whether the digitalization of banking services has an effect on bank consumer satisfaction. In accordance with research, there are four elements of measuring banking digitalization services that influence consumer satisfaction, namely speed, accuracy, comfort and security. This research uses quantitative research methods with multiple linear regression analysis. The respondents in this research were 120 people who were active customers of Bank BRI Sisimangaraja. The research results obtained from this research show that speed has a significant effect on consumer satisfaction. The size of the regression coefficient is 0.221, meaning that speed influences consumer satisfaction by 0.221 units. Accuracy has a significant effect on consumer satisfaction. The size of the regression coefficient is 0.267, meaning that accuracy influences consumer satisfaction by 0.267 units. Convenience has a significant effect on consumer satisfaction. The size of the regression coefficient is 0.452, meaning that comfort influences consumer satisfaction by 0.452 units. Security has a significant effect on consumer satisfaction. The size of the regression coefficient is 0.710, meaning that security influences consumer satisfaction by 0.710 units. In this way, speed, accuracy, comfort and security have a significant effect simultaneously (together) on the consumer satisfaction variable. Based on the results of the table analysis, the adjusted R square value is 0.479. This means that the influence of service and product quality contributes a joint influence of 47.9% to the consumer satisfaction variable, while the remaining 52.1% is influenced by other variables.
The Influence of Social Media Promotion on Online Purchase Decisions for Beauty Products Lamtio Dame Lorita Br Naibaho; Charles M. Sianturi; Jonson Rajagukguk
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.546

Abstract

In the contemporary digital age, the internet has emerged as a powerful medium for product promotion, significantly influencing how people access information and fulfill their daily needs. This ease of access extends to business transactions, where entrepreneurs leverage the internet as a platform for online product sales. Social media, a relatively new mode of communication enabled by the internet, plays a pivotal role in this process. This research seeks to examine the impact of social media promotion on online purchasing decisions for beauty products among students at Universitas HKBP Nommensen, Medan.  The study employs a quantitative approach. The population consists of all students at Universitas HKBP Nommensen who have purchased beauty products online; however, the exact population size is not known. Using the Slovin formula, a sample of 100 respondents was randomly selected to represent each faculty. The findings reveal that social media promotion has a significant effect on purchasing decisions, as demonstrated by the results of the t-test. The t-value obtained was 8.429, exceeding the critical t-value of 1.4355, with a significance level of 0.000, which is less than the 0.05 threshold. The coefficient of determination (R²) was calculated to be 0.420, indicating that 42.0% of the variance in purchasing decisions can be attributed to social media promotion, while the remaining 58.0% is influenced by other factors not covered in this study. In conclusion, the research confirms that social media promotion has a positive and significant impact on the online purchasing decisions of beauty products among students at Universitas HKBP Nommensen, Medan.
Implementation of Law Number 8 of 2016 on the Empowerment of People with Disabilities in Medan City Rosmainda Butar Butar; Artha Lumban Tobing; Jonson Rajagukguk
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.547

Abstract

Individuals with disabilities are citizens of the Republic of Indonesia who, as stipulated by the 1945 Constitution, are entitled to the same status, rights, obligations, and roles as all other citizens. In the realm of public services, they are afforded equal access across all sectors. This study aims to examine the implementation of Law Number 8 of 2016 concerning the empowerment of people with disabilities and to identify the specific programs initiated by the Medan City Government to enhance the empowerment of this community. The research adopts a qualitative approach, employing data collection and interview techniques. The findings reveal that, as of June 2023, there are 1,805 individuals with disabilities (based on data from 2022-2023). The study concludes that the implementation of Law Number 8 of 2016 has been effectively executed, with the Social Service playing a key role in administering the Medan City Government’s programs, including the distribution of assistance to individuals with disabilities.
Co-Authors Angela Novenita Lumbantobing Artha Lumban Tobing Artha Lumbantobing Br Sihaloho, Juli Tiarma Br. Hutagalung, Hizkia Dara Yein Charles M. Sianturi Chetrin Ruth Caroline Panjaitan Debora Tambunan Degodona, L. Primawati Degodona, Laurencia Primawati Dian Sri Rezeki Lumban Gaol Dimpos Manalu Elfrida Aruan Ginting, Hami Br. Grace Y Damanik Gulo , Mutiara Wisda Gulo, Ardelia Gulo, Ika Dearni Putri Gulo, Wika Lestari Gurning, Relamhot Halawa, Ria Liana Harefa, Novitasari Hasibuan, Leo Jabonor Johnson Pasaribu Kepler Sinaga L Primawati Degodona Lamtio Dame Lorita Br Naibaho Lase, Yesi Maria lasma siagian Laurencia Primawati Degodona Lumban Gaol, Dody Harianto Lumbantobing, Artha Manalu , Dimpos Manalu, Darma Manurung, Priani Maringan Panjaitan Marlan Hutahaean Nduru, Sri Selvia Julita Pane, Jadi Pasaribu, Jhonson Primawati, L. Degodona Purba, Gress Sanita Dewi H Rahmat Syukur Gulo Rajagukguk, Anggun N Rajagukguk, Melani Tionida Rewinda P.L Sihotang Ridhon M B Simangunsong Rosmainda Butar Butar Sarumaha, Zeni Oktavianis Siagian, Nalom Sianturi, Charles M. Sianturi, Cyndia Audria Sianturi, Faldo Junayles Sibarani, Ella Sihombing, Erika Juliana Sihombing, Natalia E. Sihombing, Natalia ET Sihombing, Novela Sihura, Risky Roi Putra Silvia Decmerry Natalia Gea Silvia Decmerry Natalia Gea Silvia Gea Simamora, Anna Maria Simaremare, Donni Sinaga, Gracy Insani Sinaga, Sutinar Sitepu, Masta Manita Br Sitorus, Christina Mhirena Tafonao, Kamurnian Tarigan, Dodi Evrata Theresia Gulo Tiurmaida H. Aritonang Tobing, Angela Novenita L Tobing, Artha Tobing, Artha L Tobing, Artha L. Vera A.R. Pasaribu Yahya Liok Dachi Zebua, Jul Forman