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All Journal Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Fatwa Nasya Al Hadi
Program Studi Ekonomi Islam, Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Sumatera Utara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan

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The Role of the DPRD in Maximizing the Regional Design Concerning the Management of Regional Property for the Welfare of the People of North Sumatra Fatwa Nasya Al Hadi; Sri Sudiarti
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 3 No. 2 (2022): April
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v3i2.496

Abstract

The focus of this research is on the role of the DPRD of North Sumatra for the draft for the formation of regional regulations in 2022 regarding regional property for the welfare of the community. In accordance with the Law of the Republic of Indonesia Number 23 of 2014 concerning Regional Government and Government Regulation Number 27 of 2014 concerning Management of State/Regional Property and Regulation of the Minister of Home Affairs Number 19 of 2016 concerning Guidelines for Management of Regional Property. Regional Property must be managed properly and correctly. The research was conducted using a qualitative approach. The informants studied were information from members of the DPRD of North Sumatra, staff and management of the DPRD of North Sumatra. The results of the study indicate that the draft Regional Regulation on the Management of Regional Property, starting from the review process in accordance with Pancasila and the 1945 Constitution, referring to and guided by the provisions of the statutory hierarchy, prioritizing the welfare of the community, to increasing, accelerating development in North Sumatra Province. Regional Property Management includes 3 (three) main functions, namely proper planning, efficient and effective implementation/utilization and monitoring (monitoring). In order for these three functions to be achieved, the right strategy is needed in the management of Regional Property.
Analysis of Marketing Strategy to Attract Shopping Interest (Case Study of Online Alms Shop, Jalan Jawa, Pematangsiantar City) Fatwa Nasya Al Hadi; Tuti Anggraini; Rahmi Syahriza
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 3 No. 4 (2022): Oktober
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v3i4.976

Abstract

This study aims to identify and analyze marketing strategies to attract shopping interest at the Sedekah Online Store. The research approach used in this research is descriptive qualitative and the author uses a SWOT analysis. SWOT analysis is a systematic identification of factors to formulate a marketing strategy. Then to find out the results of the SWOT analysis in the marketing strategy to attract shopping interest using the IFAS and EFAS matrices can be identified as important factors both from the internal and external environment which are the strengths, weaknesses, opportunities and threats of shopping interest. The results of the analysis obtained is a growth oriented strategy, this strategy indicates a strong company condition and is able to continue to grow by taking the opportunities and opportunities that exist to achieve maximum turnover. This strategy was chosen because the calculation results are in quadrant I where the total score of strengths and weaknesses is 2.84 and the total score of opportunities and threats is 2.34. Positions in this quadrant are very profitable and can be applied to the fullest. Consumers' shopping interest can be increased by increasing promotions with the concept of shopping while giving charity and providing understanding to consumers about the benefits and importance of giving alms to society by using existing technological developments to make it easier for consumers to shop at the Online Alms Shop.
Co-Authors Rahmi Syahriza Sri Sudiarti Tuti Anggraini