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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) EQIEN - JURNAL EKONOMI DAN BISNIS Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Majalah Ilmiah Warta Dharmawangsa Visi Sosial Humaniora Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Golden Ratio of Data in Summary Innovative: Journal Of Social Science Research Journal of Management, Economic, and Accounting Jurnal Ekonomi, Manajemen, Akuntansi
Yuterlin Zalukhu
Univeritas Nias
Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Golden Ratio of Data in Summary

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The Effect of Promotion and Price on Consumer Purchase Decisions Nobertus Notaris Laoli; Otanius Laia; Yuterlin Zalukhu; Sophia M. Kakisina
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.640

Abstract

This research aims to analyze the influence of promotion and price on consumer purchase decisions at PT. Arken Ehowu Putra Motor Kota Gunungsitoli. The main objectives of this study are to determine whether there is a significant influence of promotion on purchase decisions, the influence of price on purchase decisions, and the simultaneous influence of promotion and price on consumer purchase decisions. Based on the coefficient of determination test results, an R-Square value of 0.495 or 49.5% indicates that the promotion variable (X1) has a strong influence on consumer purchase decisions (Y). Additionally, the Adjusted R-Square value of 0.506 shows that the promotion and price variables (X2) collectively influence consumer purchase decisions by 50.6%. The F-test results, with a significance value of 0.000 < 0.05 and an F-value of 13.853 > 3.67, indicate that H3 is accepted, meaning there is a significant influence of variables promotion and price on consumer purchase.
Analysis of Pricing Strategies in Increasing Sales Volume Sinta Ardiyanti Putri Tafonao; Yuterlin Zalukhu; Idarni Harefa; Otanius Laia
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.673

Abstract

This research aims to determine the pricing strategy for increasing sales volume at Mawar Bakery Gunungsitoli. The problem formulation in this research is to analyze pricing in increasing sales volume. This type of research is qualitative research, it uses research instruments guided by the type of research used, namely the form of interview instruments and observation. The number of informants in this research consisted of 5 respondents. To be able to answer the problem formulation in this research, the researchers here analyzed the data descriptively qualitatively. The process of systematically searching and compiling data obtained from interviews, field notes and other materials so that it can be easily understood and of course can be informed to other people. Based on the research results, Mawar Bakery has a good pricing strategy in accordance with pricing indicators. In this way, good pricing can increase sales volume at the Mawar Bakery Shop.
Analysis of Promotion Strategies Through Advertising Media in Increasing Consumer Loyalty Rahmaida Sophia Veronika Mendrofa; Maria Magdalena Bate’e; Eduar Baene; Yuterlin Zalukhu
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.674

Abstract

UD. Talenta faces several weaknesses in marketing catering services, such as a lack of diversification in promotional methods which still rely on traditional methods and word of mouth, which limits market reach. In addition, limited access to technology and the internet hinders the use of digital platforms for promotions, while increasingly tight competition with similar competitors causes difficulties in distinguishing ourselves, so that sales levels experience fluctuations, especially in the midst of unstable economic conditions. This research uses a qualitative approach with methods. field study. Data collection techniques were carried out by means of interviews, observation and documentation using the Milles and Huberman data analysis approach. The research results showed that UD. Talenta relies on marketing strategies that include promotion through social media, print, word of mouth recommendations, and local event participation to expand the reach of its services. Despite facing resource constraints and intense competition, advertising strategies, especially on social media, are considered quite effective in expanding the market and increasing consumer loyalty. Promotional effectiveness is influenced by message clarity, visual appeal, and brand image consistency, although challenges remain in maintaining customer loyalty and overcoming budget constraints. UD. Talenta continues to innovate and evaluate strategies to improve its advertising campaigns. To strengthen consumer loyalty, UD. Talenta need to focus on clarity of information in advertisements, as well as improving the consistency and quality of advertisements with content innovation that is creative and relevant to consumer needs.
Co-Authors Aferiaman Telaumbanua Arles Junianto Lase Batee, Setianus Brian Hega Odeini Desti Damai Yanti Telaumbanua Edward Harefa Eliagus Telaumbanua ELIYUNUS WARUWU Emanuel Zebua Emanuel Zebua EMANUEL ZEBUA Epianus Lahagu Farisman Jaya Gulo Fedianus Giawa Flavia Idawati Gea Hapenan Ye Kris Laoli Harefa, Idarni Hasrat Nonifili Hati Gulo Hulu, Fatolosa Idarni Harefa Jenius Telaumbanua Kristiani Zendrato Kurniawan Sarototonafo Zai Lase, Delipiter Listi Nurmei Delima Harefa Maria Magdalena Bate'e Maria Magdalena Batee MARIA MAGDALENA BATE’E Maria Magdalena Bate’e Marletare Daeli Mei Selvia Zebua Meiman Hidayat Waruwu Melda Lase Ndraha, Oktaviani Nobertus Notaris Laoli Nov Elhan Gea Nurdelima Harefa Oktaf Bri Selamat Lase Otanius Laia Rahmaida Sophia Veronika Mendrofa Serniati Zebua Setiaman Bate'e Sherly Silviani Silvia Damai Yanti Lase Sinta Ardiyanti Putri Tafonao Sophia M. Kakisina SOPHIA MOLINDA KAKISINA Sri Putri Candeny Zebua Yamolala Zega Yupiter Mendrofa YUPITER MENDROFA