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All Journal Jurnal Pendidikan Sosiologi dan Humaniora JURNAL PIJAR AlphaMath: Journal of Mathematics Education Jurnal Neo Societal Pendas : Jurnah Ilmiah Pendidikan Dasar Berumpun: international journal of social, politics and humanities Jurnal Muara Ilmu Ekonomi dan Bisnis JURNAL PENDIDIKAN MIPA Abdi Wiralodra : Jurnal Pengabdian Kepada Masyarakat Jurnal Sosial Humaniora Sigli Jurnal Ilmiah Profesi Pendidikan Mandalika Mathematics and Educations Journal Journal of Classroom Action Research Majalah Ilmiah Matematika dan Statistika (MIMS) Jurnal Pendidikan, Sains, Geologi, dan Geofisika (GeoScienceEd Journal) Griya Journal of Mathematics Education and Application Journal of Global Sustainable Agriculture At-Tasyri Jurnal Hukum Islam dan Ekonomi Syariah Kognitif: Jurnal Riset HOTS Pendidikan Matematika Jurnal Riset Pendidikan Matematika Jakarta Kreasi: Jurnal Inovasi dan Pengabdian Kepada Masyaraka Journal MISSY (Management and Business Strategy) Al-Irsyad Journal of Mathematics Education Jurnal Akuntansi dan Teknologi Keuangan Jurnal Pendidikan Matematika Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Darma Diksani: Jurnal Pengabdian Ilmu Pendidikan, Sosial, dan Humaniora Society HiJaSE (Hamzanwadi Journal of Science Education) Madrasah : Jurnal Pendidikan Madrasah Sigma&Mu: Journal of Mathematics, Statistics and Data Science JIEP: Jurnal Ilmu Ekonomi dan Pembangunan
Laila Hayati, Laila
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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Journal : Journal of Global Sustainable Agriculture

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Analysis of Attributes in Consumer Preferences towards Rice Purchasing Decisions in South Bangka Yulia, Yulia; Bahtera, Novyandra Ilham; Hayati, Laila
Journal of Global Sustainable Agriculture Vol 4, No 2 (2024)
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jgsa.v4i2.7771

Abstract

Consumer preferences can assist a business in understanding the attributes that are essential or desired by consumers. The decision of a consumer to choose a product is closely related to the preferences of an individual consumer. An example of a commodity in the agricultural sector that has the potential to influence consumer preferences is rice. This study aims to identify the attributes that are preferred by consumers in the decision to purchase rice, considering the importance level of each attribute, in Toboali District, South Bangka Regency. The sampling method used in this research was judgment sampling. Data collection techniques include interviews, questionnaires, observations, and focus group discussions. Data processing in this study uses Conjoint Analysis. The results showed that consumer preferences for rice products were based on certified rice, packaged in sacks, 5 kg in size, and had a tender texture.
Co-Authors Agung Prasongko, Wahyu Aimie Sulaiman Alawiyah, Titi Nur Amrullah Amrullah Amrullah Amrullah Amrullah Apriliani, Febi Arjudin Arjudin Asfiyantin, Saral Tri Ayu Made Ratna Dewi, Ida Azhari, Baiq Elina Baidowi Baidowi Bustami Rahman Dedoe, Amir Dewanda, Kartika Jara Dewi Sukmawati Dewi, Ida Ayu Made Ratna Dina, Yana Roza Dwi Novitasari Evahelda, Evahelda Gunawan, Rendi Hadiawati, Titin Harry Soeprianto Herdiyanti, Herdiyanti Hidayanti, Gusma Isnawati Isnawati Junaidi Junaidi KETUT SARJANA, KETUT Kurniawan, Eka Lutfianti, Lulu Lu’luilmaknun, Ulfa Mamika Ujianita Romdhini, Mamika Melda Yanti Muhammad Helmi Muhammad Husni Muhammad Rifai Muhammad Turmuzi Muthia, Anisyah Isni Nada, Lisa Katun Nani Kurniati Nani Kurniati Nia Agustina Novyandra Ilham Bahtera Nurfahrani, Nurfahrani Nurul Hikmah Nurul Husna Nyoman Sridana Oktaviani, Wulan Onis, Oniansy Pratama Saputra, Putra Primajati, Gilang Rahayu Ningsih Ramadhani, Tiara Ramdhani, Yomi Ratna Dewi, Ida Ayu Made Rifa’I, Ahmad Rizqiani3, Hu’shila Awalia Rusdiana Rusdiana Rusdiyanti, Dina Saputra, Putra Pratama Setyawati, Dwi Utami Siregar, Syarituah Siska Wulandari, Siska Sri Subarinah, Sri Sripatmi Sripatmi Sripatmi, Sripatmi Sudi Prayitno Syahrul Azmi Syamsul Bahri Sya’ban, Muhammad Fuad Syubhan Annur, Syubhan Taufik Bahtera, Novyandri Tria Junendra, Winni Triutami, Tabita Wahyu Ulfa Lu’luilmaknun Ulyana, Dyah Nurul Umami, Novita Usman Hadi Uswatun Hasanah Utami, Hana Putri Wahyu Triutami, Tabita Wahyu, Wadri Wardha Tsabita, Dhyah Wulandari, Nourma Pramestie Yulia Yulia Yulis Tyaningsih, Ratna