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All Journal Jurnal Konseling dan Pendidikan Jurnal Manajemen Bisnis Jurnal Ilmu Komunikasi Indikator: Jurnal Ilmiah Manajemen & Bisnis Journal of Information System, Applied, Management, Accounting and Research Jurnal Ilmiah Manajemen Kesatuan Jobmark: Journal of Branding and Marketing Communication Indonesian Journal of Economics and Social Sciences Journal of Business Innovation and Research Jurnal Ilmiah Manajemen dan Kewirausahaan Jurnal Riset Daerah
Ninik Probosari, Ninik
UPN "Veteran University"
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Jurnal Ilmu Komunikasi

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Branding the Creative City of Design: Lesson from Singapore Prayudi, Prayudi; Ardhanariswari, Kartika Ayu; Probosari, Ninik
Jurnal Ilmu Komunikasi Vol 20 No 3 (2022)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v20i3.8331

Abstract

Over the last two decades, creative cities have become an issue of interest as governments in several countries have worked to develop ecosystems where the creative class can innovate and share ideas. Many city governments focus more on developing creative cities and pay less attention to their city's branding. This study aims to see Singapore as a newly appointed UNESCO creative city brand, even though it already has a destination brand. There are challenges about which brand should come first or how to strategically brand a city and ensure all interests are accommodated in the branding process. This study uses a qualitative method with in-depth interview data collection techniques with the Head of the Singapore Polytechnic Department of Architecture and Design, literature studies through books, journals, newspapers, and related matters, as well as observations in the city of Singapore. The results of this study show that Singapore's branding as a creative city of design is a component of the city-state's leading branding. First, the city branding process includes identifying the uniqueness of the city brand. In this case, the emphasis on Singapore is built and grown by design. Next is the development of a brand identity that differentiates Singapore from other UNESCO design creative cities. Finally, the delivery of brand messages to all relevant stakeholders. This research contributes to the development of branding concepts related to creative cities.
Unveiling the Online Presence: A Comparative Study of Social Media Use in Branding Creative Cities - A Case Study of Singapore and Bandung Prayudi, Prayudi; Ardhanariswari, Kartika Ayu; Probosari, Ninik
Jurnal Ilmu Komunikasi Vol 22 No 1 (2024): April 2024
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v22i1.11547

Abstract

This article compares the social media strategies and engagement metrics utilized by two prominent creative cities, Singapore and Bandung. Singapore and Bandung are creative cities using different social media techniques and measurements. This research examined how the Singapore Design Council and Bandung Creative City Forum used social media to brand their cities. This research further analyzes social media in terms of reach and sentiment. The study adopted descriptive and social media analyses. The purpose was to obtain social media strategies and compare their social media channels, mentions, reach, and sentiment. The research findings show that Singapore's leading creative city branding platform is Instagram, proposing a more focused strategy. Bandung communicates with its numerous online citizens via Instagram and Twitter. Bandung generates more social media mentions and reaches, indicating a more active and engaged online community. Despite this, Singapore's social media sentiment is overwhelmingly positive, reflecting a solid and favorable perception of the city as a creative center. In addition, the study emphasizes the significance of platform selection and content diversity when developing social media strategies. This comparative analysis contributes to a comprehension of the effective use of social media for creative city branding. The study informs stakeholders in Singapore and Bandung about the strengths, limitations, and opportunities of their social media engagement. By utilizing these findings, policymakers, urban planners, and creative industry professionals can enhance their efforts to promote their cities as thriving creative centers.
Co-Authors Afifa, Atiqah Nabila Luthfiana Alrafi, Krisnha Amanda, Faradilla Eka Anis Siti Hartati Ardhanariswari , Kartika Ayu Ayu Ardhanariswari, Kartika Darpito, Surpiko Fajrunnikmah, Bonafida Isma Herlina Dyah Kuswanti, Herlina Dyah Ikhwani, Fesha Syeiva Istiana Rahatmawati, Istiana Kartika Ayu Ardhanariswari, Kartika Ayu Kussujaniyatun, Sri Prayudi Prayudi Prayudi Putri, Syafira Eka Rahmawati , Indah Laeli Saleh, Rr. Agidasyahna Winda Satoto, Shinta Stevani, Imelda Tusia Ningsih, Lina Viyani, Ari Okta Yuli Liestyana