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All Journal Jurnal Media Wahana Ekonomika Jurnal Ilmiah Manajemen Kesatuan Abdi Psikonomi Journal of Management and Islamic Finance Jurnal Informatika Ekonomi Bisnis Jurnal Bisnis dan Kewirausahaan Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Law and Justice Journal of Ekonomics, Finance, and Management Studies
Soepatini
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal Informatika Ekonomi Bisnis

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The effect of Ease of Use, Seller Reputation, and Perceived Usefulness On Brand Loyalty with Satisfaction as a Mediating Variable Dilan Raihan; Soepatini
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (424.932 KB) | DOI: 10.37034/infeb.v5i2.282

Abstract

This study is to determine the effect of customer satisfaction in building brand loyalty through customer satisfaction, ease of use, seller reputation, and perceived usefulness. The population of this study, which employs quantitative research techniques, consists of Surakrarta-based customers of online marketplaces. Purpose Sampling was the method of sampling employed in this investigation. They employed 127 respondents. The information used in this study came through the distribution of questionnaires. Partial Least Square (PLS) data analysis using SMARTPLS software is the method used in this study. According to the findings of this study, Brand Loyalty is not positively and significantly impacted by Seller Reputation, Perceived Usefulness, or Ease of Use. A favorable and considerable impact on satisfaction is provided by the ease of use, seller reputation, and perceived usefulness. Brand Loyalty is positively and significantly impacted by satisfaction. Ease of Use, Seller Reputation, and Perceived Usefulness cannot be mediated by satisfaction in determining brand loyalty.This research contributes to increasing knowledge in the sector of selling used products through online platforms, because one of the challenges faced by the MSME industry is the use of technology in its business processes. The use of technology can facilitate business activities such as, means of promotion and facilitate transactions because this convenience is used by umkm industry business actors and consumers in the use of technology.
Co-Authors Ambarwati, Ucik Anya Aisha Yunanta Chintya Anggraeni Diana Setiawati Dilan Raihan Eni Setyowati Faizal Musthofa Zinka Ahmad Syah Farah Aqiella Sakinatun Galih Ratnaning Tyas Geryan Setyawan Habib Bachtiar Hanifah Febriani Intan Destyanawati Maulidiyah IH Muhammad Arif Murni Asliyana Rasheesa Reegia Aulia Putri Riana Rika Rohmatin Sitti Retno Faridatussalam Umi Maisyaroh