Article Per Year (5 Year)
p-Index From 2020 - 2025
3.845
P-Index
This Author published in this journals
All Journal Dinamik Jurnal BONOROWO Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Ilmiah Universitas Batanghari Jambi Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL AGRICA Jurnal Agrinika : Jurnal Agroteknologi dan Agribisnis Nusantara Science and Technology Proceedings Agrokompleks International Journal of Economy, Education and Entrepreneurship (IJE3) PROFICIO: Jurnal Pengabdian Masyarakat KARYA: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) Jurnal Ilmiah SOSIO AGRIBIS Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Jurnal Pengabdian Masyarakat Berkarya Jurnal Literasi Pengabdian dan Pemberdayaan Masyarakat Jurnal Pengembangan Masyarakat Lokal Jurnal Ilmiah Manajemen Agribisnis
Ida Syamsu Roidah, Ida Syamsu
Dosen Fakultas Pertanian Universitas Tulungung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Transportation Other

Published : 31 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 31 Documents
Search

 1   2   3   4 
The Influence of Marketing Mix on Fruit Purchasing Decisions (Case Study: Hokky Buah Panglima Sudirman) Finurih, Prayoga Eka; Nurhadi, Eko; Roidah, Ida Syamsu
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14884

Abstract

This study aims to analyze the effect of the 4P marketing mix (Product, Price, Promotion, Place) on fruit purchasing decisions at Hokky Panglima Sudirman Minimarket. This research is motivated by the high productivity of horticultural fruits, the lack of public interest in fruit consumption, and the intense competition faced by Hokky Buah Panglima Sudirman Minimarket. The research sample of 100 respondents was analyzed using the SEM-PLS method. The results showed that: Product, Price, and Promotion have a significant influence on Purchasing Decisions at the 5% Alpha level; Place has a significant influence on Purchasing Decisions at the 10% Alpha level. This research contributes to knowledge about the influence of the 4P marketing mix on fruit purchasing decisions at minimarkets. The results of this study can help Minimarket Hokky Panglima Sudirman in improving its marketing strategy to increase sales of fruit products.
Co-Authors Abroor, Muhammad Rifqi Afwa, Imroatul Amelia, Vioni Putri Anisah, Dhuhro Bramasari, Nadya Ayu Churin'in, Rachma Arsyieta Damayanti, Elok Dita Atasa Eko Nurhadi Eko Purwanto Fatchur Rozci Febrianti , Dina Ayu Febrianto, Angga Wahyu Finurih, Prayoga Eka Firzatullah, Hafizhat Fadhila Fitranto, Deyon Yanuar Hamidi, Dzaki Rajif Harya, Gyska Indah Herry Nur Faisal, Herry Nur Ibnu Rifa, Ahmad Faiz Salsabila Ika Purnamasari Laily, Dona Wahyuning Mubarokah Mubarokah Muhammad Ridwan Nanda, Lintang Sovia Noor Rizkiyah Nuriah Yuliati Pahan, Mephalti Ozerli Purnaningrum, Cahyani Putri, Alifah Rafidah Putri, Arifatur Rahma Reza Ardiansyah Rozchi, Fatchur simbolon, Ella Stevani Sofiyah Sofiyah Sri Tjondro Winarno, Sri Tjondro Sri Widayanti Syah, Mirza Andrian Syah,  Mirza Andrian Talitakum, Talitakum Taufikurrahman Taufikurrahman Tondang, Ika Sari Vitasari, Dilla Nur Wardani, Renata Dian Kusuma Widyaswari, Farah Adelia Yumna, Shavira YUNIAR HAJAR PRASEKTI Yuniar, Fadila