Article Per Year (5 Year)
p-Index From 2020 - 2025
3.571
P-Index
This Author published in this journals
All Journal Jurnal Studi Agama dan Masyarakat Al-Ta'rib: Jurnal Ilmiah Program Studi Pendidikan Bahasa Arab IAIN Palangka Raya Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan Kamaya: Jurnal Ilmu Agama NALAR: Jurnal Peradaban dan Pemikiran Islam Edukasi Islami: Jurnal Pendidikan Islam JURNAL PENDIDIKAN TAMBUSAI Jurnal Hadratul Madaniyah Jurnal EDUCATIO: Jurnal Pendidikan Indonesia Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Jurnal Pengabdian kepada Masyarakat Nusantara Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Al-Fikru: Jurnal Ilmiah Balance : Jurnal Akuntansi dan Manajemen el-Buhuth: Borneo Journal of Islamic Studies Borneo International Journal of Islamic Studies (BIJIS) Indonesian Research Journal on Education Wahana Islamika: Jurnal Studi Keislaman Jurnal Pengabdian Masyarakat Ta'allum: Jurnal Pendidikan Islam Jurnal Indonesia Studi Moderasi Beragama
Ajahari Ajahari, Ajahari
Dosen STAIN Palangka Raya
Religion Arts Humanities Automotive Engineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Neuroscience Physics Public Health Social Sciences Other

Published : 32 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Dinasti International Journal of Economics, Finance

 1 
Use of Social Media in BSI Marketing Smart Agent BSI KC Palangkaraya Diponegoro Palangkaraya City Region Nur Alisa; Ajahari, Ajahari; Andrea Geovani
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 2 (2025): Dinasti International Journal of Economics, Finance & Accounting (May-June 2025
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i2.4311

Abstract

BSI Smart Agent is a solution to enhance the accessibility of banking services, particularly for communities living in remote areas or far from bank branches and ATMs. The potential of BSI Smart Agent in PalangkaRaya is significant, given its vast area of 2,853.00 km² and the need for inclusive financial services. This study aims to examine the utilization of social media in marketing BSI Smart Agent and to identify the challenges in optimizing this marketing strategy. A qualitative method with a field research approach was used, and data were collected through observation and in-depth interviews. Sampling was conducted using purposive sampling, involving BSI KC Palangka Raya Diponegoro employees, including the Branch Operation and Service Manager and RSE Digital. The results showed that BSI KC Palangka Raya uses WhatsApp Status on employees’ accounts and official social media platforms like Instagram and Facebook to market BSI Smart Agent. However, social media marketing challenges include fraud and customer misunderstandings. Therefore, BSI KC Palangka Raya prioritizes face-to-face interactions to ensure clear communication and build customer trust.
Co-Authors Abdul Azis Abdullah , Abdullah Adlina, Fadiah Ali Iskandar Zulkarnain, Ali Iskandar Alvina Alvina Andrea Geovani Angeli, Monica Anggara, Danda Anshari, Muhammad Redha Aprilianti, Vika Aprilianti, Yeni Arifin, Anwar Arinie, Selfie Asmawati Asmawati Aspiani, Ahmad Awalia, Nur AYU LESTARI Binti Yusup, Wirastiani Dalimunthe, Reza Maulana Dianawati, Eva Dina Mardiana elsa, elsa Fitrila, Najima Gito Supriadi, Gito Gustina, Handika Pratama Hamidah . Hanafiyah, Hanafiyah Handayani, Selpi Handayani, Sri Harini Anugraha, Ni Made Iswanty Haryani, Devi Hikmah, Aida Nurul Hikmah, Dian Nur Iim Wasliman Indah Lestari, Indah Jannah, Aisyah Miftahul Jumil, Jumil Khalfiah, Yuliani Liadi, Fimeir Lutfi, Saiful Marsiah, Marsiah Meilinda, Fitria Miranda, Miranda Misbah Misbah Muhammad Iqbal Muzalifah, Muzalifah Nisapingka, Diren Norhidayah Norhidayah Nur Alisa Nurfahmi, Ikhfak Pernando, Jhony Puspita Puspita Putri, Mellinia Rachmawati, Siti Wanda Rafiq, Muhammad Ainur Rahmah, Yulia Rahmaniar Rahmaniar, Rahmaniar Rahmawati, Annisa Awallia Raudhatul Jannah Rifa’i, Ibnu Risa, Maya Ritonga, Bhatara Solimega Rizki, Satria Nur Rozi, Ahmat Fahrul Satria Nur Rizki SAUDAH SAUDAH Selvianor, Selvianor Sidqi, Ansori Sihung, Sihung Surawan Surawan, Surawan Syahrani, Septya Dwi Syahrudin Syahrudin, Syahrudin Trisnawati, Rizka Zulya Bunga Uswatun Hasanah Wardah, Norlatifah Wulandzari, Anni Yalla, Elisabeth Yusup, Wirastiani Binti Yuverdina, Yuverdina Zain, Puji Efriany