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Journal : Jurnal Presipitasi : Media Komunikasi dan Pengembangan Teknik Lingkungan

Environmental Sustainability: How Greenpeace Id Conducts Campaigns Regarding Plastic Waste Management through Social Media in Indonesia Inrinofita Sari; Eko Priyo Purnomo; Suswanta Suswanta; Nuryanti Mustari
Jurnal Presipitasi : Media Komunikasi dan Pengembangan Teknik Lingkungan Vol 19, No 3 (2022): November 2022
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1209.664 KB) | DOI: 10.14710/presipitasi.v19i3.510-519

Abstract

Indonesia is estimated to be one of the largest plastic-producing countries in the world. The high use of plastic will cause people to become dependent on plastic. However, dependence on plastic has a destructive impact, which makes plastic potentially harmful to human health and the environment; Greenpeace shares this concern and makes it the basis for organizing a campaign. This study aims to analyze and see how the Greenpeaceid account interacts with Twitter social media accounts through mentions and hashtags used to drive for handling plastic waste in Indonesia. This study uses qualitative research, which uses Q-DAS (Qualitative Data Analysis Software) to analyze the data; the software used is Nvivo 12 Plus. The result of this research is that Greenpeaceid uses social media as a media campaign related to the issue of plastic waste pollution. The social media used by Greenpeace is twitter; on this social media, the form of a campaign is carried out by using #Pantangplastik and #Breakfreefrompalstic, which contains various documentation related to suitable actions in managing plastic waste so that the environment is not polluted again. The existence of the #Pantangplastik Campaign will gradually reduce the use of plastic waste.
The Effect of the Makassar Tidak Rantasa (MTR) Policy on Environmental Cleanliness in Makassar City Inrinofita Sari; Suswanta Suswanta; Nuryanti Mustari
Jurnal Presipitasi : Media Komunikasi dan Pengembangan Teknik Lingkungan Vol 20, No 2 (2023): July 2023
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/presipitasi.v20i2.461-470

Abstract

This study aims to prove the research hypothesis regarding the Effect of Makassar Tidak Rantasa (MTR) Policy on Environmental Cleanliness in Makassar City. Measurement of Environmental Hygiene Variables is Communication, Resources, Bureaucratic Structure and Implementation. In this study researchers used quantitative descriptive methods with data sources from questionnaires through google form with 100 respondents, and data processing was carried out using SEM-PLS. The results showed that the R-Square value was 0.902. it can be concluded that the interpretation of Environmental Hygiene is 0.902%, where the R-Square structural model is identified in the strong / good category. Variables to measure the MTR Policy on Environmental Cleanliness are Implementation, Communication, Bureaucratic Sources, Resources. The four variables have a positive and significant effect on the MTR Policy on Environmental Cleanliness, which means that it is accepted with a P value of 0.000, 0.000, 0.039 and 0.035.