Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Waisya : Jurnal Ekonomi Hindu

PARTICIPATORY MARKETING COMMUNICATION: IMPROVE THE IMAGE OF TOURISM DESTINATIONS IN NORTH LOMBOK Sutama, I Wayan; Pawito, Pawito; Hastjarjo, Sri; Demartoto, Argyo
Waisya : Jurnal Ekonomi Hindu Vol 4 No 1 (2025)
Publisher : Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jw.v4i1.2418

Abstract

As a tourist destination, North Lombok possesses substantial natural and cultural potential; however, the challenges in constructing the destination's image are primarily associated with the digital literacy of the local populace. This article examines the efficacy of participatory marketing communication in integrating the image of tourism destinations in North Lombok through community empowerment and community-based digital strategies. Utilizing a case study approach, this research investigates the effectiveness of community-based marketing in reinforcing destination branding. The study's findings indicate that the community's active engagement in promoting tourism plays a crucial role in shaping destination branding, wherein destinations that combine natural and cultural elements exhibit significant potential for development as sustainable tourism assets. Furthermore, the suboptimal synergy among government entities, the community, and tourism industry stakeholders represents a considerable impediment to achieving integrated and sustainable destination promotion. The wisdom of Wetu Telu serves as a foundation for fostering social harmony amidst diversity and multiculturalism, maintaining social stability, and encouraging the development of a tolerant society prepared to accommodate diverse tourist backgrounds in inclusive and sustainable tourism development.
Co-Authors Achmad Arman Subijanto, Achmad Arman Adita, Kingkin Aditya, Stefanus Adriyani, Rita Benya Ahmad Zuber Al Ghifari, Muhammad Fahrezi Ambar Mudigdo Ambarsari, Maecelina Hestin Anawati, Sri Andriyani, Shofia Annuchasari, Helmi Aprilia Susanti, Aprilia Ari Natalia Probandari Aris Sudiyanto Arisona, Widya Lusi Ayu, Elsa Jumasni Bagus Haryono Bhisma Murti Cahyanto, Erindra Budi Dasairy, Hana Fathiya Desiderius Priyo Sudibyo, Desiderius Priyo DEVI INDRAWATI Didik Tamtomo, Didik Dono Indarto Drajat Tri Kartono Ekasari, Dily Endang Gerilyawati IES, Endang Gerilyawati Endang Sutisna Sulaeman Eti Poncorini Pamungkasari Fajriyah, Yuli Lutfatul Fetty Rosyadia Wachdin Flora, Viola Holly Hakim, Fatwa Nur Hapsari, Dini Harsono Salimo Hastjarjo, Sri Himawati, Yulia I Wayan Sutama Indrawati, Fika Lilik Indriani, Fenita Karima, Fatimah Hasna Karina Cibro, Adeyle Datna Keswara, Nila Widya Khalifah, Intan Noor Khasanah, Widia Nur Kogoya, Tena Kurniasari, Mia Ashari Kusmartanti, Dwiana Laksana, Budi Lestari, Anis Dwi Lestari, Heni Eka Lianawati, Feny Lina Puspitasari Mahendra Wijaya Marina Tri Handhani Marsela, Chesa Amanda Masriyatun, Masriyatun Ma’rufah, Aprilia Nurul Meita Arsita, Meita Mubarok, Ahmad Syauqi Mulya Tarmidi, Mulya Mundayat, Aris Arif Nabillah, Lily Nahak, Maria Paula Marla Nazalah, Rajba Ningrum, Anis Lupita Nisa, Azka Zahrotun Nisriina, Zain Nadaa Novika, Revi Gama Hatta Novika, Revi Gamma Hatta Nugraheni, Aulia Putri Nuha, Riya Ulin Nurul Husna Nurul Istiqomah Nuryuliana, Nuryuliana Paramita, Windya Kartika Pawito Pawito Perdana, Muhammad Vidi Permana, Fransisca Novalia Perwitosari, Henny Poncorini, Eti Pranita, Liliana Dwi Prasetya, Hanung Pratiwi, Ajeng Christiana Putri Pujihartati, Sri Hilmi Purbanova, Reni Purbondari, Elysa Wahyu Purnamasari, Elvira Purwanti, Titis Cipta Purwanto - Puspitaningtyas, Danty Indra Putra, Firdy Rama Permana Putri, Ebtaria Hartiwi Putry, Mentary Febryant Rachmadi, Aditya Yudha Rahmatillah, Hamida Zama Rahmawati, Dechoni Rahmawati, Fatimah Raraningrum, Vita Ratih Rahmawati Respati, Supriyadi Hadi Retnaningsih, Isna Rahmawati Rita Adriani Benya Adriani Rosyidah Alfitri RUBEN DHARMAWAN Safitri, Ayun Saidah, Ayu Santoso, Nathanael Aditya Sanusi, Sita Rahayu Saputri, Chelsy Sumardi Saputri, Enriawati Ika Dyah Sari, Heni Elmiani Setiyawan, Khabib Bima Setyadi, Ahmad Wasis Setyani, Rizka Ayu Setyowati, Eka Yuni Silvia Ari Agustina Slamet, Yulius Soemanto, RB Soesyasmoro, R. Asto Soesyasmoro, R. Asto Sofiani, Hindun Solikatun Solikatun, Solikatun Subaeti, Tri Sugma, Saras Vati Manvatarini Suhada, Djilzaran Nurul Sukma, Sukma Sumardiyono Sunaryo - Supriyadi Hari Respati Surya Gumilar, Karismatika Suryono, Anike Nurmalita Rizki Putri Sutopo, Haris Syarifah Syarifah, Syarifah Syefira Ayudia Johar Tiyas Nur Haryani, Tiyas Nur Tri Sulistyawati, Tri Trisni Utami Tristian, Deviana Uki Retno Budihastuti Utami, Fitria Nur Utami, Indri Nur Utari, Sri Utsani, Wimmy Safaati Veibiani, Nindita Arum Wardhani, Putri Kusuma Wardhani, Yeni Wekadigunawan, C.S.P Wibowo, Galih Aprilia Widia Lestari Yuni Lestari Yuvrista, Yuliana Yuyun Sunesti Zahro, Hallisa’tu Zahroh Shaluhiyah Zartika, Maoli