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All Journal Al-Maqashid: Journal of Economics and Islamic Business Jardiknas - Jurnal Pendidikan dan Sosial Student Scientific Creativity Journal Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Observasi: Jurnal Publikasi Ilmu Psikologi Jurnal Intelek Insan Cendikia
Zahra Aulia
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Other

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Journal : Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat

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Pentingnya Penerapan Digital Marketing dan Penguatan UMKM: (Studi Kasus Pada Dusun Dawungan dan Dadapan di Desa Ngadirejo) Muhammad Agustian Sakha; Hironimus Steven Permana; Faiz Nawawi; Galang Adipura; Dwi Puji Haryanto; Luwes Dwi Triani; Malkah Melia Oktaviana; Almaas Raaffina Putri; Zahra Aulia; Audya Mulia Nurfadilah
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 3 No. 2 (2025): ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v3i2.1501

Abstract

The community service program conducted by the KKN II Team of Ngadirejo Village aims to overcome marketing problems in businesses through digital marketing socialization and strengthening MSMEs in Dawungan and Dadapan Hamlets, Ngadirejo Village. This activity includes two main methods, namely digital marketing socialization to help MSME players expand market reach and increase competitiveness through digital platforms, as well as assistance in obtaining halal certification and Business Identification Number (NIB) to strengthen business legality. The results of the activities show that this program has a positive impact on increasing the understanding of MSME players in utilizing digital technology and gaining wider access to the market. With halal certification and NIB, MSMEs also get better legal certainty and opportunities to develop in a more competitive business sector.
Co-Authors Almaas Raaffina Putri Audya Mulia Nurfadilah Bening Wafa Gema Ashofi Dede Setiabudi Dinda Deviandini Dr. Ir. Suciana Wijirahayu, M.Pd Dwi Puji Haryanto Fadilah Rahmi Nasution Faiz Nawawi Farhan Zidan Fadilah Fauziah Nasution Galang Adipura Hironimus Steven Permana Kholifah Al Marah Hafidzhoh Luwes Dwi Triani Malkah Melia Oktaviana Maulana Muhammad Agustian Sakha Nafsah Hasna Mardiyyah Nazala Putri Hutasuhut Nisa Nadia Madani Novitasari, Sela Rohima Dinda Kusumai Tubagus Melvy Syauqi Fadhia Sunartadirja Welsi Damayanti