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Journal : Jurnal Doktor Manajemen (JDM)

Green Marketing That Influence Customer Purchase Decision Based On Their Behavior And Attitude Yanto Ramli; Daru Asih; Mochamad Soelton
Jurnal Doktor Manajemen (JDM) Vol 3, No 1 (2020): APRIL 2020
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v3i1.10141

Abstract

Indonesia has been taking serious attention concerning the disposal of plastic waste in the ocean. Terrible data concerning plastic trash in the Ocean, harm and kill lots of animals around the ocean where plastic waste was found in the stomach of the sea animals. The purpose of this study is to analyze and implement green marketing in the fast food restaurants to promote and educate customers about the dangers of using plastic products and reduce them from the fast food restaurants. The research is to analyze the customer behavior and attitude towards their purchase decision in relating to green marketing as the intervening variable. The data collection is done through distribution of questionnaire, where the population is consisted of customers from KFC restaurants in Jakarta, Indonesia. This is a descriptive and verification research, the descriptive methods is based on assessment analysis and the verification methods is based on quantitative analysis. The sample determination is done through Simple Random Sampling and the analysis technique is using Partial Least Square (PLS). The results show that customer behavior and customer attitude have positive and significant effect towards green marketing and customer behavior has the most significant influence towards green marketing compared to customer attitude. The results show that the KFC customers' awareness concerning the plastic waste is still low eventhough they understand the danger of the plastic waste, but gradually based on their behavior it start to increase after implementing green marketing and to educate them the danger of plastic waste and the limitation of plastic products in the restaurants.
Ethical Leadership Anomaly On Organizational Commitment In The Indonesian FDA Dwi Rini Alkatya; Mochamad Soelton; Astrid Puspaningrum; Mohammed Hokroh; Harefan Arief
Jurnal Doktor Manajemen (JDM) Vol 3, No 1 (2020): APRIL 2020
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jdm.v3i1.10145

Abstract

This study aims to determine the influence of Ethical Leadership on Job Satisfaction, Ethical Climate and Organizational Commitment at staff at the Drug Registration Directorate of the Indonesian Food and Drug Authority (Indonesian FDA). Data collection techniques are done by distributing questionnaires using ordinal scales. This research was conducted on 70 respondents by using quantitative descriptive approach and hypothesis testing. The collected data is then analyzed using the technique analysis Structural Equation Modeling (SEM) through SmartPLS (Partial Least Square) software. The results of this study show that Ethical Leadership positively and significantly influence on Ethical Climate, Job Satisfaction and Organizational Commitment at the Drug Registration Directorate of the Indonesian Food and Drug Authority (Indonesian FDA).
Co-Authors Achmad Sudiro Adristy, Janet Apta Agung Yuniarinto Agus Arijanto Aji Erlangga Aldina Shiratina Ali Hanafiah Ali, Anees Jane Ali, Anees Janee Alif Rafi Nurfakhriansyah Anah, Sri Andesna Nanda Anees Janee Ali Anwar Prabu Mangkunegara Apriadi, Intan Arief, Harefan Arijanto, Agus Asep Risman Astrid Puspaningrum Astrid Puspaningrum Atnani, Muhammad Aulia Aulia Bagaskara, Muhammad Adrian Bambang Wahyudiono Bayu Hatmo Christian Kuswibowo Christina Catur Widayati Daru Asih Desriani, Sherin Dhyan Parasakti, Ryani Dian Yasinta Didin Hikmah Perkasa Didy Ika Supryadi Dudi Permana Dwi Rini Alkatya Eko Tama Putra Saratian Eri Marlapa Erna Sofriana Imaningsih Fakhru Ahdiansyah Febry Nur Fauzi Golwa, Gian Villany Harefan Arief Harefan Arief Harisnanda, Adriatik Ikhsan Pangestuari Indah, Martarina Intan Apriadi Intan Apriadi Irfan Noviandy Aulia Irmayunita Iwan Gustiawan Jumadi Jumadi Karyatun, Subur Laila Fazriyanti Lisa Budiyanti Lulu Agrina Susanty Manurung, Antonius D. R. Migdad, Abian Mochamad Sofwan Mohammed Hokroh Muhammad Atnani Muhammad Sadiq Muhammed Hokroh Nadya Nandavati Syamsu Nico Alexander Vizano Noermijati, Noermijati Nurullah, Tubagus Muhammad Fajrin Oktaviar, Chairiel Paijan Priyono Priyono Putri Pebriani Putri Sintyaningsih Rahmad, Khozaeni Bin Ratyuhono Linggarnusantra Putra Retno Wulandari Riadi, Elvira Rillo Permana Sultoni Risman, Asep Rizky Andrafiana Rahmi Saratian, Eko Sari, Lia Wijaya Setini, Made Setiyo Purwanto Siti Mutia Hardiati Subur Karyatun Sumarto, Agus Herta SUPRAPTO Supriyadi Swarmilah Hariani Syamsul Arifin Talia, Herlyna Tantri Yanuar Rahmat Syah Tati Nugrahati Tegar Nurul Hidayat Thoullon, Muhammad Shirhan Tine Yuliantini Tri Wahyono, Tri Viciwati Viciwati Yanto Ramli Yasinta, Dian Yeni Kamalia YudhaB. Abadi Yuli Harwani Yuli Harwani, Yuli Yuliantini , Tine Yusliza Mohd Yussoff Zulfikar, Renno Reymond Okto