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All Journal Jurnal Ekonomi JDM (Jurnal Dinamika Manajemen) The Indonesian Accounting Review Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) MIX : Jurnal Ilmiah Manajemen Jurnal Manajemen dan Bisnis Indonesia Jurnal Organisasi Dan Manajemen Jurnal Doktor Manajemen (JDM) Ilomata International Journal of Management Jurnal Riset Bisnis dan Manajemen Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Sricommerce: Journal of Sriwijaya Community Services Ilomata International Journal of Management ProBisnis : Jurnal Manajemen Jurnal Pengabdian Teratai Formosa Journal of Sustainable Research (FJSR) Jurnal Abdi Daya Indonesian Journal of Society Development (IJSD) Journal of Fundamental Management (JFM) Journal of Sustainable Economic and Business
Mochamad Soelton
Universitas Mercu Buana
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : MIX : Jurnal Ilmiah Manajemen

 1 
THE IMPLICATION OF GREEN MARKETING THAT INFLUENCE THE CUSTOMER AWARENESS TOWARDS THEIR PURCHASE DECISION Yanto Ramli; Dudi Permana; Mochamad Soelton; Swarmilah Hariani; Tantri Yanuar
MIX: JURNAL ILMIAH MANAJEMEN Vol 10, No 3 (2020): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mix.2020.v10i3.005

Abstract

The disposal of plastic waste in the ocean has become a serious issue in Indonesia. There has been plenty of news referring the plastic trash in the Ocean, which has harm and kill lots of sea animals around the ocean and also create unhealthy environment. The intention of this study is to analyze and implement green marketing in fast food restaurants to promote and educate customers referring to the dangers of using plastic products and  control them from the fast food restaurants. This research is to analyze the customer awareness and bahavior towards their purchase decision in relating to green marketing as the intervening variable. The collection of data is done through the distribution of questionnaire to the respondents,thecustomers ofKFC restaurants in Jakarta, Indonesia is the respondent of this research. The method of analysis is based on descriptive and verification research, the sample determination is usingPurposive Random Sampling and the data analysis is using Partial Least Square (PLS). The results show that customer awareness and customer behavior have positive and significant effect towards green marketing and customer behavior has the most significant influence towards green marketing compared to customer awareness. The results show that KFC customers' awareness concerning the plastic waste is still low eventhough they understand the danger of the plastic waste, but gradually their behavior of preventing the plastic products start to increase after implementing green marketing which have educate them concerning the danger of plastic waste and the limitation of plastic products in the restaurants.
Towards the Knowledge Management: Improving The Role of Organizational Citizenship Behavior Through the Job Satisfaction Perkasa, Didin Hikmah; Purwanto, Setiyo; Dhyan Parasakti, Ryani; Soelton, Mochamad; Arief, Harefan
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 2 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i2.009

Abstract

Objective: The objective of this research is to evaluate and analyze the impact of effective good corporate governance and knowledge management on organizational citizenship behavior. In addition, this research also investigated the mediating role of job satisfaction.Methodology: This research involved the saturated sample of 179 employees. Quantitative analysis was carried out through a survey approach using questionnaires and the Smart-PLS model structural analysis method.Findings: An interesting finding in this research is that consistent and structured implementation of GCG has been able to improve organizational performance by reaching the right people through the right channels in a short time. Therefore, employee job satisfaction is no longer the dominant factor in this research.Conclusion: Organizational citizenship behavior has a positive influence on Good Corporate Governance and knowledge management. The implementation of good corporate governance and well-functioning knowledge management makes a positive contribution to the level of job satisfaction. Even though job satisfaction has a significant positive impact on Organizational Citizenship Behavior, job satisfaction does not act as an intermediary in the relationship between Good Corporate Governance and Organizational Citizenship Behavior. In contrast, in the knowledge management framework, job satisfaction plays a role as a mediator that connects the influence of knowledge management on organizational citizenship behavior.
Co-Authors Achmad Sudiro Adristy, Janet Apta Agung Yuniarinto Agus Arijanto Aji Erlangga Aldina Shiratina Ali Hanafiah Ali, Anees Jane Ali, Anees Janee Alif Rafi Nurfakhriansyah Anah, Sri Andesna Nanda Anees Janee Ali Anwar Prabu Mangkunegara Apriadi, Intan Arief, Harefan Arijanto, Agus Asep Risman Astrid Puspaningrum Astrid Puspaningrum Atnani, Muhammad Aulia Aulia Bagaskara, Muhammad Adrian Bambang Wahyudiono Bayu Hatmo Christian Kuswibowo Christina Catur Widayati Daru Asih Desriani, Sherin Dhyan Parasakti, Ryani Dian Yasinta Didin Hikmah Perkasa Didy Ika Supryadi Dudi Permana Dwi Rini Alkatya Eko Tama Putra Saratian Eri Marlapa Erna Sofriana Imaningsih Fakhru Ahdiansyah Febry Nur Fauzi Golwa, Gian Villany Harefan Arief Harefan Arief Harisnanda, Adriatik Ikhsan Pangestuari Indah, Martarina Intan Apriadi Intan Apriadi Irfan Noviandy Aulia Irmayunita Iwan Gustiawan Jumadi Jumadi Karyatun, Subur Laila Fazriyanti Lisa Budiyanti Lulu Agrina Susanty Manurung, Antonius D. R. Migdad, Abian Mochamad Sofwan Mohammed Hokroh Muhammad Atnani Muhammad Sadiq Muhammed Hokroh Nadya Nandavati Syamsu Nico Alexander Vizano Noermijati, Noermijati Nurullah, Tubagus Muhammad Fajrin Oktaviar, Chairiel Paijan Priyono Priyono Putri Pebriani Putri Sintyaningsih Rahmad, Khozaeni Bin Ratyuhono Linggarnusantra Putra Retno Wulandari Riadi, Elvira Rillo Permana Sultoni Risman, Asep Rizky Andrafiana Rahmi Saratian, Eko Sari, Lia Wijaya Setini, Made Setiyo Purwanto Siti Mutia Hardiati Subur Karyatun Sumarto, Agus Herta SUPRAPTO Supriyadi Swarmilah Hariani Syamsul Arifin Talia, Herlyna Tantri Yanuar Rahmat Syah Tati Nugrahati Tegar Nurul Hidayat Thoullon, Muhammad Shirhan Tine Yuliantini Tri Wahyono, Tri Viciwati Viciwati Yanto Ramli Yasinta, Dian Yeni Kamalia YudhaB. Abadi Yuli Harwani Yuli Harwani, Yuli Yuliantini , Tine Yusliza Mohd Yussoff Zulfikar, Renno Reymond Okto