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Rofi Rofaida
Universitas Pendidikan Indonesia
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Journal : The Eastasouth Management and Business

 1 
Exploring Student Perceptions of AI-Based Recruitment: A Qualitative Study at Universitas Pendidikan Indonesia Sadullayeva, Zebo; Ciptagustia, Annisa; Rofaida, Rofi
The Eastasouth Management and Business Vol. 4 No. 01 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v4i01.586

Abstract

This study explores the perceptions of Universitas Pendidikan Indonesia (UPI) students regarding the role of Artificial Intelligence (AI) in the recruitment process. As AI technologies increasingly influence hiring decisions through tools such as resume screening algorithms, chatbots, and video assessments, understanding how students perceive and interact with these systems is vital. Using a qualitative approach, semi-structured interviews were conducted with ten final-year and postgraduate students from various faculties. Thematic analysis revealed five major themes: limited awareness of AI tools, perceived efficiency and objectivity, concerns about bias and data privacy, a preference for human judgment, and a strong call for institutional support. While students recognized AI's potential to improve hiring outcomes, many raised concerns about bias, accountability, and lack of knowledge. The findings underscore the importance of integrating AI literacy into higher education career services to equip students with a critical understanding of AI’s role in modern recruitment. This study contributes to the discourse on digital transformation in HR by amplifying the perspectives of future job seekers in an emerging market context.
Co-Authors Abd. Rasyid Syamsuri Abdurokhim Abdurokhim Ade Sobandi, Ade Agi Syarif Hidayat Agus Sudono Amelia, Emi Anggraini, Afriska Yuni Asep Kurniawan Askolani Askolani, Askolani Asti Nur Aryanti Ayu Krishna Ayu Krishna Yuliwati Bahri, Khoirun Nisa Budhi Pamungkas Gautama, Budhi Christianingrum Ciptagustia, Annisa Darul Wiyono Dematria Pringgabayu Dini Hamidin Disman Disman Disman, Disman Ditta Desiani Hanifah E Suryadi Edi Suryadi, Edi Eeng Ahman Eeng Ahman, Eeng Elyusufi, Abdul Muhaimin Emi Amelia Fitriatu Lam'ah Fitriatu Lam’ah Hady Siti Hadijah, Hady Siti Harlina Meidiaswati Havidotinnisa, Siti Janah Sojanah, Janah Krishna Yuliawati, Ayu KUSWARA, GALUH BOGA Lili Adi Wibowo Maya Sari Mohamad Sapari Hadian Muchtar, Muhammad Mulyana, Aam Rachmat Mulyana, Uus Munawaroh Munawaroh Nurfahmiyati Nurfahmiyati Nurjanah, Rian Palupi Permata Rahmi Panggabean, Romli Jumpai Parlindungan, Parlindungan Perdana, Yoga Permana, Tatiek Ekawati Puspo Dewi Dirgantari Rian Nurjanah Sadullayeva, Zebo Salsabila, Diva Elia Sasmitha, Jonathan Lucky Sasmitha, Jonathan Lucky Sasmitha Siddiq, Andhika Mochamad Siti Hadijah, Hady Sri Iswati Suryana Suryana Suryana Suryana Suryana Suryana Suryana Suryana Suryana Syamsul Hadi Senen, Syamsul Hadi Tatiek Ekawati Permana Tatiek Ekawati Permana Tiar Busyeri, Azzam Tjutju Kuniarsih Tjutju Yuniarsih Tjutju Yuniarsih, Tjutju udhi Pamungkas Gautama Umari Abdurrahim Abi Anwar Usep Deden Suherman Vanessa Gaffar Vernia, Dellia Mila Wazdi, Babay Parid Wenda Wahyu Christiyanto Wiyono, Darul Wulung, Shandra Rama Panji Yangiboyev, Sirojjiddin Zainuddin Maliki