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Musfar Firli Tengku
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Journal : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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PENGARUH MEDIA SOSIAL DAN e-WOM TERHADAP MINAT BELI DAN KEPUTUSAN PEMBELIAN PRODUK UMKM MAKANAN AYAM GEPREK DI KOTA PEKANBARU Satryawan Edo; Nursanti Aida; Musfar Firli Tengku
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 9, No 2 (2022): (Juli - Desember)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This study aims to determine the effect of Social Media and e-WOM onpurchasing decisions through interest in buying UMKM Ayam Geprek productsin the city of Pekanbaru. The population in this study was the entire Pekanbarucommunity who knew, had used or were currently buying UMKM Ayam Geprekproducts, both men and women, totaling 105 people. Primary data was collectedby using a questionnaire as an instrument to prove the results of the study, to testthe hypothesis in this study using path analysis (path analysis) with the help of theSPSS program. The sampling technique that has been selected is the NonProbality Sampling technique where sampling is carried out on the basis ofcertain objectives or considerations. The results of this study indicate that: 1)there is a positive and significant effect of Social Media on interest in buyingUMKM Ayam Geprek products in the city of Pekenbaru, 2) there is a positive andsignificant effect on e-WOM on interest in buying UMKM Ayam Geprek productsin the city of Pekanbaru, 3) there is a positive influence and significant SocialMedia on purchasing decisions for UMKM Ayam Geprek products in the city ofPekanbaru, 4) there is a positive and significant influence on e-WOM onpurchasing decisions for UMKM Ayam Geprek products in Pekanbaru City, 5)there is a positive and significant influence on buying interest on purchasingdecisions for UMKM Ayam Geprek products in Pekanbaru City, 6 ) there is apositive and significant effect of Social Media on purchasing decisions throughbuying interest as an intervening variable for UMKM Ayam Geprek products inthe city of Pekanbaru, 7) there is a positive and significant influence on e-WOMon purchasing decisions through buying interest as an intervening variable forUMKM Ayam Geprek products in the city of Pekanbaru. Keywords: Social Media, e-WOM, Purchase Interest, and Purchase Decision.
PENGARUH LIFESTYLE DAN REFERENCE GROUP TERHADAP KEPUTUSAN PEMBELIAN DAN DAMPAKNYA TERHADAP KEPUASAN KONSUMEN PADA GENERASI Z PENGGUNA IPHONE DI KOTA PEKANBARU Pramesta Arie; Restuti Sri; Musfar Firli Tengku
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 9, No 1 (2022): (Januari - Juni)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Along with people's needs in the use of smartphones which is increasing, making people's buying interest in smartphones is increasing, this is due to the impact of the era of globalization which has brought many changes in human life, especially in the field of technology. This change helps humans a lot in doing things effectively and efficiently. Smartphones are mobile phones that have high-level capabilities and have functions similar to computers. Some people think of a smartphone as a phone that has advanced features and works using the entire operating system software that provides a standard and basic relationship for application developers. Therefore, this study will discuss the influence of lifestyle and reference group on purchasing decisions and their impact on consumer satisfaction in generation z iPhone users in the city of Pekanbaru. The number of respondents in this study were 126 people with the sampling method using the Non Probability Sampling technique by means of Purposive Sampling. The analytical method used in this research is SEM-PLS. The results obtained are Lifestyle variables have a positive influence on iPhone purchasing decisions in Generation Z in Pekanbaru City. Then the Reference Group variable has a positive influence on the iPhone purchase decision variable in Generation Z in Pekanbaru City. Then the purchase decision variable has a positive influence on the iPhone Consumer Satisfaction variable in Generation Z in Pekanbaru City. Then the Lifestyle variable has a positive influence on the Consumer Satisfaction variable through the iPhone purchase decision variable in Generation Z in Pekanbaru City. Then the Reference Group variable has a positive influence on the Consumer Satisfaction variable through the iPhone purchase decision variable in Generation Z in Pekanbaru City.Keywords: lifestyle, reference group, purchasing decisions, consumer satisfaction, Respondents, Significant.
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN SOCIAL MEDIA MARKETING TERHADAP KEPUASAN PELANGGAN DAN LOYALITAS PELANGGAN PADA PELANGGAN PONDOK IKAN BAKAR SASMITA DI PASIR PENGARAIAN Sasmita Sasmita; Musfar Firli Tengku; Taufiqurrahman Taufiqurrahman
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 9, No 1 (2022): (Januari - Juni)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to determine the effect of product quality, service quality and social media marketing on customer loyalty and customer satisfaction at the Sasmita Grilled Fish Cottage customers in Pasir Pengaraian. The population in this study were all customers of Pondok Ikan Bakar Sasmita. Primary data were collected using a questionnaire as an instrument to see the results of the study, to test the hypothesis in this study using path analysis (path analysis) with the help of the SPSS program. The sampling technique chosen was purposive sampling method with a total sample of 80 customers of Pondok Ikan Bakar Sasmita. The results show that: 1) product quality has a significant effect on customer satisfaction at Pondok Ikan Bakar Sasmita, 2) service quality has a significant effect on customer satisfaction at Pondok Ikan Bakar Sasmita, 3) social media marketing has a significant effect on customer satisfaction at Pondok Ikan Bakar Sasmita, 4) customer satisfaction has a significant effect on customer loyalty at Pondok Ikan Bakar Sasmita, 5) product quality has a significant effect on customer loyalty at Pondok Ikan Bakar Sasmita, 6) service quality has a significant effect on customer loyalty at Pondok Ikan Bakar Sasmita, 7) social media marketing has a significant effect on customer loyalty Sasmita Grilled Fish Cottage. Keywords: product quality, service quality, social media marketing, customer satisfaction, customer loyalty
PENGARUH PENCARIAN INFORMASI, PERSEPSI RISIKO TERHADAP KEPERCAYAAN DAN KEPUTUSAN PEMBELIAN PADA E-COMMERCE BUKALAPAK DI KOTA PEKANBARU Purba CR Lestari; Restuti Sri; Musfar Firli Tengku
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 9, No 2 (2022): (Juli - Desember)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to determine the effect of information search, Perceived risk ontrust and purchasing decisions at E-Commerce Bukalapak in Pekanbaru City. Thepopulation of this study is the Bukalapak site in Pekanbaru. Data collection wascarried out using a questionnaire with a non-probability sampling technique anda sample of 100 people. This research method uses path analysis with the SPSS 20program. The results show that: 1) Information search influences trust inBukalapak e-Commerce in Pekanbaru City; 2) Perceived risk influences trust inBukalapak e-Commerce in Pekanbaru City; 3) Information search influencespurchasing decisions at Bukalapak e-Commerce in Pekanbaru City; 4) Perceivedrisk influences purchasing decisions at Bukalapak e-Commerce in PekanbaruCity. 5) Consumer trust influences purchasing decisions at e-CommerceBukalapak in Pekanbaru City. 6) Information search influences purchasingdecisions through trust in Bukalapak e-Commerce in Pekanbaru City. 7)Perceived risk influences purchasing decisions through trust in Bukalapak eCommerce in Pekanbaru City. Keywords: Information Search, Perceived Risk, Trust, Purchasing Decisions
PENGARUH PROMOSI PENJUALAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MELALUI WORD OF MOUTH PADA MOBIL PAJERO SPORT DI KOTA PEKANBARU Wahyu Rido; Restuti Sri; Musfar Firli Tengku
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 9, No 2 (2022): (Juli - Desember)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to determine the effect of Sales Promotion and Product Quality onPurchasing Decisions through Word Of Mouth on Pajero sports cars inPekanbaru City. The study was conducted on buyers of Pajero sports cars in thecity of Pekanbaru by distributing questionnaires to 100 respondents as samples.The sampling technique in this study used the Slovin formula with a 10%precision level. The data analysis method used is Path Analysis with the help ofSPSS application. The results showed that Sales Promotion and Product Qualityhad a significant effect on Word Of Mouth. then Sales Promotion, Product Qualityand Word Of Mouth have a significant effect on Purchasing Decisions. Salespromotion and Product Quality through Word of Mouth have a significant effecton Purchasing Decisions. Keywords: Sales Promotion, Product Quality, Word Of Mouth, PurchasingDecisions.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGI VARIABEL MEDIASI PADA USAHA RUMAH MAKAN MAK ICUN TEMBILAHAN Friananda Wahyu; Nursanti Aida; Musfar Firli Tengku
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 9, No 1 (2022): (Januari - Juni)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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The development of the culinary business is currently very fast, manybusiness people see a big opportunity in this business that can be used to make aprofit. The development of this culinary business, of course, is influenced by theneeds of the community, this is because culinary or food is a basic human need toget energy used in daily activities. This study aims to determine how big theinfluence of product quality, price on consumer loyalty with consumer satisfactionas a moderating variable. The type of data used is primary data collected with aquestionnaire as an instrument and structured interviews are used as acomplement in proving the results of the study. This study uses 120 consumers ofMak Icun Tembilahan Restaurant with the Non-Probability Sampling. The dataanalysis used is the classical assumption test, hypothesis testing, and pathanalysis as a data testing flow and is assisted by the SPSS application in terms ofdata processing. The results of this study indicate that product quality has asignificant positive effect on consumer satisfaction at the Mak Icun Restaurant inTembilahan. Price has a significant positive effect on consumer satisfaction at theMak Icun Restaurant in Tembilahan. Consumer Satisfaction has a significantpositive effect on Consumer Loyalty at the Mak Icun Restaurant in Tembilahan.Consumer Satisfaction has a significant effect as a mediation between ProductQuality and Consumer Loyalty with the calculation results being bigger than thedirect effect on the Mak Icun Restaurant in Tembilahan. Consumer Satisfactionhas a significant effect as a mediation between Price and Consumer Loyalty withthe calculation results being bigger than the direct effect on the Mak IcunRestaurant in Tembilahan. Keywords: Product Quality, Price, Consumer Loyalty, Consumer Satisfaction
PENGARUH HEDONIC SHOPPING DAN SHOPPING LIFESTYLE TERHADAP IMPULSIVE BUYING MELALUI POSITIVE EMOTION PADA KONSUMEN PENGGUNA E-COMMERCE SHOPEE DI KOTA PEKANBARU Mariska Zizia; Taufiqurrahman Taufiqurrahman; Musfar Firli Tengku
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 9, No 1 (2022): (Januari - Juni)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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The purpose of this study is to explain what the influence of Hedonic Shoppingand Shopping Lifestyle on Impulsive Buying with Positive Emotion as a interveningvariable on Shopee E-commerce users in Pekanbaru City. Someone’s hedonic factorcoupled with changes in people's lifestyles assisted by the presence of online stores, willcreate positive feelings and increasingly influence them to make unplanned purchases.This study uses a quantitative approach with a survey method. The sample in this studywas 119 consumers using Shopee E-commerce in Pekanbaru City on condition that theyhad made shopping transactions at Shopee E-commerce 10 times in the last 6 months.Sampling used non-probability sampling method and accidental sampling technique. Theresearch instrument used a questionnaire and analyzed using Path Analysis.The results ofthis study indicate that both Hedonic Shopping and Shopping Lifestyle have a positiveand significant effect on Positive Emotion. Likewise, Positive Emotion has a positive andsignificant effect on Impulsive Buying. Furthermore, it is known that Hedonic shoppingand Shopping Lifestyle have a positive and significant effect on Impulsive Buying throughPositive Emotion on Shopee E-commerce users in Pekanbaru City. Keywords: Hedonic Shopping; Shopping Lifestyle; Positive Emotion; Impulsive Buyingand E-commere Shopee
PENGARUH GREEN MARKETING DAN SOCIAL MEDIA MARKETING TERHADAP BRAND EQUITY DAN BRAND COMMITMENT PADA KONSUMEN STARBUCKS COFFEE DI KOTA PEKANBARU Putri Salsabyla; Rahayu Danar Deny; Musfar Firli Tengku
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 9, No 2 (2022): (Juli - Desember)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to determine the effect of Green Marketing and Social Media Marketingon Brand Equity and Brand Commitment to Starbucks Coffee consumers in PekanbaruCity. The population in this study were Starbucks Coffee consumers in Pekanbaru City.The data used in this study is primary data using a questionnaire. The number of samplestaken in the study were 100 samples and processed using the path analysis method withSPSS version 26 software. The results of this study indicate that: 1) Green Marketing hasa positive and significant influence on Brand Equity Starbucks Coffee in Pekanbaru City.2) Social Media Marketing has a positive and significant effect on Brand EquityStarbucks Coffee in Pekanbaru City. 3) Green Marketing has no influence on StarbucksCoffee's Brand Commitment in Pekanbaru City. 4) Social Media Marketing has no effecton Starbucks Coffee Brand Commitment in Pekanbaru City. 5) Brand Equity has apositive and significant effect on Brand Commitment Starbucks Coffee in Pekanbaru City.6) Green Marketing influences Brand Commitment through Starbucks Coffee BrandEquity in Pekanbaru City. consumers of Starbucks Coffee's eco-friendly marketing. 7)Social Media Marketing influences Brand Commitment through Starbucks Coffee BrandEquity in Pekanbaru City. Keywords: Green Marketing, Social Media Marketing, Brand Equity, BrandCommitment.
PENGARUH GAYA HIDUP, KELOMPOK REFERENSI DAN SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN DAN MINAT BELI ULANG DI COFFEE SHOP PADA GENERASI Z DI KOTA PEKANBARU Refnaldo Refnaldo; musfar firli tengku; wasnury rendra
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 9, No 1 (2022): (Januari - Juni)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

The manifestation of today's lifestyle is hanging out in coffee shops,especially young people who are dominated by generation Z. There are manyreasons someone spends time in coffée shop, in addition to consuming food anddrinks as well as to show it off on social media among young people. Referencegroups are very important points in shaping the buying behavior of Generation Z.Social media also makes it easier for coffee shop businessmen to carry outmarketing and promotional activities. This study aims to determined influencelifestyle, reference groups, and social media marketing have on purchasingdecisions and intention to repurchase coffee shops by Generation Z in PekanbaruCity. Primary data were collected by using a questionnaire as a researchinstrument. The study used 100 people who was Generation Z in Pekanbaru City.Technique sampling was used non-probability sampling technique. The methodused was Explanatory Research with data analysis test, classical assumption test,hypothesis testing and path analysis as data testing. The results of this studyindicate that lifestyle variables, reference groups, and social media marketingpartially have a significant effect on purchasing decisions at coffee shops.Lifestyle variables, reference groups, and social media marketing have asignificant effect on repurchase intention through purchasing decisions at coffeeshops. The purchasing decision variable has a significant effect on buying interestin the coffee shop Keywords: Lifestyle, Reference Group, Social Media Marketing, Purchase Decision,Repurchase Interest, Generation Z.
ANALISIS TINGKAT KEPUASAN PESERTA PENCAIRAN DANA JHT ATAS KUALITAS LAYANAN ONLINE DI BPJS KETENAGAKERJAAN CABANG RENGAT SELAMA PANDEMIC COVID-19 Sari Puspita Wanda; Restuti Sri; Musfar Firli Tengku
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 9, No 2 (2022): (Juli - Desember)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to determine the analysis of the satisfaction level of JHT funddisbursement participants on the quality of online services at the BPJS ketenagakerjaanRengat branch office during the covid-19 pandemic. The population in this study includesall participants who have disbursed JHT funds and received online services at BPJS Employment Rengat branch, and the sample in the study amounted to 122 participants. Primary Data was collected by questionnaires as an instrument to prove the results of thestudy, to test the hypothesis in this study is using the analysis method Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI). Sampling technique usingpurposive sampling method. Based on the results of the analysis of Importance Performance Analysis (IPA) indicators that are in quadrant I is no errors, features are clear,and as expected. indicators in quadrant II is timely, disbursement information, willing tobe contacted, being polite, providing contact, protecting data. Indicators in quadrant IIIis easily accessible, easy to register, quickly accessible, accuracy of Service, handlingcomplaints, online customer service, understanding problems and pleasant experiences.The indicator in quadrant IV is a quick interview, able to answer, according to sacrifice,satisfied overall. The results of the analysis of Customer Satisfaction Index (CSI) is in thecategory of very satisfied with the total value of 84.65% for online service quality variables and 84.79% for participant satisfaction variables.Keywords: Online Service Quality, Participant Satisfaction, Importance PerformanceAnalysis, Curtomer Index Satisfaction
Co-Authors Friananda Wahyu Mariska Zizia Nursanti Aida Pramesta Arie Purba CR Lestari Putri Salsabyla Rahayu Danar Deny Refnaldo Refnaldo Restuti Sri Saputra Ramadhan Awal Sari Puspita Wanda Sasmita Sasmita Satryawan Edo Taufiqurrahman Taufiqurrahman Wahyu Rido Wasnury Rendra