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All Journal Jurnal Ilmiah Ekonomi Islam International Journal of Economics and Management Research
Alfiyatul Fitriyah
Universitas Islam Negeri Maulana Malik Ibrahim Malang
Economics, Econometrics & Finance Social Sciences

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Journal : Jurnal Ilmiah Ekonomi Islam

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Pengaruh Label Halal, Kualitas Produk, dan Harga terhadap Keputusan Pembelian Produk Minuman Sari Apel Alfiyatul Fitriyah
Jurnal Ilmiah Ekonomi Islam Vol 9, No 3 (2023): JIEI : Vol.9, No.3, 2023
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v9i3.9541

Abstract

This study intends to ascertain the impact of the halal label, product quality, and price on purchase decisions for apple cider goods in Andonosari Village in part and concurrently. This study is quantitative in nature. The instrument test, traditional assumption test, multiple linear regression test, and hypothesis testing are the methods used to assess the hypothesis. In this study, 52 respondents made up the sample. The major data utilized were those from customer surveys on apple cider products in Andonosari Village. The findings demonstrated that the Andonosari Village consumers' decisions to purchase apple cider products were influenced both partially and concurrently by the halal label, product quality, and price. According to the study on this hypothesis, price, product quality, and the halal label all have positive and substantial effects on buying choices. They also all have a positive and significant impact on the quality of the product.
Co-Authors Helmi Syaifuddin Muhammad Haris Hidayatulloh Muhammad Zainudin