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All Journal Dinamika Akuntansi Keuangan dan Perbankan Jurnal Bisnis dan Ekonomi Kompak : Jurnal Ilmiah Komputerisasi Akuntansi JDM (Jurnal Dinamika Manajemen) Students´ Journal of Accounting and Banking Students´ Journal of Economic and Management Jurnal Penelitian Ekonomi dan Bisnis Proceeding SENDI_U Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JMM (Jurnal Masyarakat Mandiri) J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal STIE Semarang (Edisi Elektronik) EconBank : Journal Economics and Banking Jurnal GeoEkonomi Value: Jurnal Manajemen dan Akuntansi Management Studies and Entrepreneurship Journal (MSEJ) Oikos - Nomos : Jurnal Kajian Ekonomi dan Bisnis Jurnal Ekonomi Universitas Muhammadiyah Yogyakarta Undergraduate Conference Proceeding Prosiding Seminar Nasional Program Pengabdian Masyarakat Teaching English as a Foreign Language Journal IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Sri Sudarsi
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THE INFLUENCE OF DIGITAL MARKETING, OPEN HOUSE STRATEGY, AND THE AVAILABILITY OF HOUSING FACILITIES ON HOME PURCHASE DECISIONS AMONG EARLY MILLENNIALS IN SEMARANG Alfikri, Naufal Daffa; Sudarsi, Sri
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8280

Abstract

This study aims to analyze the influence of digital marketing, open house strategy, and the availability of housing facilities on home purchase decisions among early millennials in Semarang City. A total of 207 respondents were selected using purposive sampling. Data were collected through an online Likert-scale questionnaire and analyzed using SPSS version 2022. The analytical methods included validity and reliability tests, multiple linear regression, as well as determination test, t-test and F-test. The findings show that all three independent variables have a significant and positive effect on purchase decisions. This study provides empirical evidence that digital marketing, direct experience through open houses, and adequate housing facilities play a crucial role in stimulating purchase interest among young buyers.
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