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All Journal KUMARA CENDEKIA Jurnal Ekonomi Modernisasi Jurnal Ilmiah Universitas Batanghari Jambi Resona : Jurnal Ilmiah Pengabdian Masyarakat Jurnal Bina Praja Journal on Education Surya Abdimas Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Enrichment : Journal of Management Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ilmu Manajemen Terapan (JIMT) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Kontigensi: Jurnal Ilmiah Manajemen Jurnal Ekonomi Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Innovative: Journal Of Social Science Research Jurnal Pengabdian Kepada Masyaraka Pelita Nusantara
Anggraeny Paridy
Universitas Katolik Widya Mandira
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Journal : Jurnal Ekonomi Manajemen Sistem Informasi

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Pengaruh Beban Kerja Pegawai, Motivasi Kerja, dan Kompetensi Pegawai terhadap Prestasi Kerja Pegawai (Suatu Kajian Studi Literatur Manajemen Sumber Daya Manusia) Ayub Pariakan, Melki; A. Manafe, Henny; Sia Niha, Simon; Paridy, Anggraeny
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 4 No. 4 (2023): Jurnal Ekonomi Manajemen Sistem Informasi (Maret - April 2023)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jemsi.v4i4.1521

Abstract

This review aims to be able to determine the hypothesis that results between variables, and so that it can provide benefits for writing subsequent scientific papers. The results of this scientific work emphasize that: 1) Employee workload has a positive and significant influence on employee performance; 2) Work motivation has a positive or significant impact on employee performance; 3) Work motivation has a positive and important influence on employee performance; 4) Employee workload, work motivation, and employee competence simultaneously have a positive and meaningful impact on employee performance.
Pengaruh Orientasi Pesaing, Orientasi Konsumen dan Peran Pemerintah terhadap Kinerja Pemasaran UMKM pada Wisata Kuliner Oepoi Kupang dengan Keunggulan Bersaing sebagai Variabel Intervening Islani Ruchiyat, Elis; A. Manafe, Henny; Sia Niha, Simon; Paridy, Anggraeny
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 4 No. 5 (2023): Jurnal Ekonomi Manajemen Sistem Informasi (Mei - Juni 2023)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jemsi.v4i5.1609

Abstract

The research entitled The Influence of Competitor Orientation, Consumer Orientation and Government Role on MSME Marketing Performance in Oepoi Kupang Culinary Tourism with Competitive Advantage as Intervening Variables is intended to determine the direct and indirect effects of competitor orientation, consumer orientation, the role of government and competitive advantage on marketing performance UMKM Culinary Tourism in Oepoi Kupang. The type of research used is quantitative with partial least squares (PLS) analysis and uses the Smarts PLS 3.0 software. From the results of the analysis and discussion, competitor orientation has a significant impact on the marketing performance of MSMEs in Oepoi, Kupang City. Competitor orientation is not important enough for the competitive advantage of UMKM in Kupang City, consumer orientation is not important enough for the marketing performance of UMKM. Consumer orientation is quite important for the competitive advantage of Kupang City SMEs.
Pengaruh Media Sosial, Celebrity Endorser, Brand Image, terhadap Minat Beli Ulang Pelanggan MS Glow Kupang dengan Brand Trust sebagai Variabel Intervening Anika Amalo, Patrichia; Sia Niha, Simon; A. Manafe, Henny; Paridy, Anggraeny
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 4 No. 6 (2023): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2023)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/jemsi.v4i6.1617

Abstract

This study aims to determine (1) respondents' perceptions of social media, celebrity endorser, brand image, repurchase intention, and brand trust, (2) the significance of social media on repurchase intention, (3) the significance of celebrity endorser on repurchase intention, (4) the significance of brand image to repurchase intention, (5) the significance of social media to brand trust, (6) the significance of celebrity endorser to brand trust, (7) the significance of brand image to brand trust, (8) the significance of brand trust to interest repurchase, (9) the significance of brand trust in mediating social media, celebrity endorsers, and brand image in influencing repurchase intention. The results of the descriptive statistical analysis make it clear that the achievement of the social media variable indicators is 69%, the achievement of the indicator variable celebrity endorser is 70%, the achievement of the indicator variable brand image is 70%, the achievement of the variable indicator of repurchase intention is 68%, and the achievement of the indicator variable brand trust is 68%. These five variables are categorized as good. The results of inferential statistics show that social media has a positive effect, but is not important enough for repurchasing interest, with a significance of 0.293 > 0.05. Celebrity endorsers have a positive and significant influence on repurchase intention, with a significance of 0.010 <0.05. Brand image has a positive and important influence on repurchase intention, its significance is 0.034 <0.05.
Co-Authors Adrianus Ketmoen Agapitus Hendrikus Kaluge Anika Amalo, Patrichia Apryanus Fallo Ayub Pariakan, Melki Beby Minda Suharti Lubalu Bernardino Realino Kehi Blikololong, Mikael Laba Bribin Burin, Stefanie Noviega Burin, Stefanie Noviega Bribin Dami, Welhelmus Daniel David Manafe Dethan, Selvi CH. Djuang, Maria Adelaide A Efrisca M. Damanik Ellya Soares Yuningsih Engelbertus G. Ch. Watu Enike Tje Yustin Dima Erni, Melania Eugenius Dwi Ardhika Irianto Fatima Mau, Ermelinda Firmansyah, Mariano Gaudensius Djuang Gerardus Diri Tukan Gulo, Joanivita Paulo Hamid, Vera Suryani Hasmin, Maria Osinta Hedwigh Hendrikus Temai Lejap Heni Pujiastuti Henny Angri Manafe Herminus Bou Hironimus Dopo Ida Ayu Putu Sri Widnyani Islani Ruchiyat, Elis Jermias Meda Jou Sewa Adrianus Kanadjo, Leni Marlina Kletus Erom Kornelius Kelemur Kroon Lalong, Paulus Risan F. Leni Marlina Kanadjo Lidia Natalia Sitompul M. E. Perseveranda M.E Perseveranda Manafe, Henny Angry Maria Augustin Lopes Amaral Maria Bernadethe Mawarni Gelu Wutun Maria Goreti Malut Maria Susana Elaman Mariano Firmansyah Mau, Ignatia Thomasita Bau Mega Sangu, Romualdus Wilhelmus Melania Erni Mooy, Maria Odilia Veronika Naben, Maria Novalina Oktavianus, Henry F. Perseveranda, M. E. Perseveranda, M.E Perseveranda, M.E, Perseveranda, M.E. Perseveranda, Maria Erse Philipus Tule Praeng, Raynaldo Jaka Raynaldo Jaka Praeng Realino Kehi, Bernardino Rere Paulina Bibiana Romualdus Wihelmus Mega Sangu Ruminah Ruminah Selfiana Goetha Seran, Paskalis Simon Sia Niha Stanis Man Timuneno, Antonius Yohanes Wiliam Tukan, Cerry Julianus Pana Tukan, Clara Marcian Palan Vera Suryani Hamid Vincent Gaspersz Watu Yohanes Vianey Yohanes Ronaldo Dheo Rato Yolinda Yanti Sonbay Yongky Gousario Yulius Yasinto Yustina Alfira Nay