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All Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS)
Ghufran Mutahallil
Faculty of Economic and Business Universitas Malikussaleh
Religion Humanities Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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ANALYSIS OF RESPONSIBLE TOURISM MARKETING TOWARD ENTREPRENEUR IN CULINARY SECTOR OF TOURISM Agustinawati; Halida Bahri; Laila Fajri; Danyatul Hayati; Ghufran Mutahallil
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 2 No. 6 (2022): November
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v2i6.670

Abstract

The responsible tourism marketing mix strategy must be able to create dimensions of business opportunities (entrepreneurship) for local communities in tourism activities. This study aims to investigate the infleunce of responsible tourism marketing mix on entrepreneur in culinary sector of tourism in Aceh. The multiple regression method was used to analyse data. The approach used in this research are eight elements, namely Product, Partnership, Packaging, Programming, People, Place, Promotion and Price. The results showed that all variables simultaneously affect the entrepreneur in culinary sector of tourism.The most dominant affects is packaging element with 7,918 ≥ 1,985.
Co-Authors Agustinawati Bahri, Halida Danyatul Hayati Laila Fajri