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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Ekonomi Termometer: Jurnal Ilmiah Ilmu Kesehatan Dan Kedokteran Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH) Triwikrama: Jurnal Ilmu Sosial Jurnal Riset Rumpun Ilmu Pendidikan (JURRIPEN) Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Sosial Simbiosis: Jurnal Integrasi Ilmu Sosial dan Politik Federalisme : Jurnal Kajian Hukum Dan Ilmu Komunikasi Konstitusi: Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Journal of Media and Communication Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Jurnal Dinamika Sosial dan Sains Kajian Administrasi Publik dan ilmu Komunikasi Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Studi Administrasi Publik dan ilmu Komunikasi
April Laksana
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Humanities Computer Science & IT Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH)

 1 
Strategi Komunikasi dalam Peningkatan Citra Positif Melalui Program Corporate Social Responsibility (CSR) pada KSPPS Abdi Kerta Raharja Suminah Suminah; Eka Susilawati; Fithrotul Kamilah; April Laksana; Arfian Suryasuciramdhan
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 5 No. 1 (2026): Januari: JURRISH: Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v5i1.6758

Abstract

This study analyzes the communication methods used by the Sharia Savings and Loan and Financing Cooperative (KSPPS) Abdi Kerta Raharja to increase a positive image through the Corporate Social Responsibility (CSR) program in the ZISWAF division. The primary focus is on how effectively the CSR program’s messages are delivered and how they contribute to building trust and fostering good relationships with the community. A qualitative research method with a descriptive approach was employed, involving data collection through in-depth interviews, observations, and literature studies. The findings indicate that KSPPS Abdi Kerta Raharja has successfully implemented various CSR initiatives designed to empower the community and enhance welfare, which, in turn, has contributed to a positive image of the cooperative in the eyes of the public. Furthermore, the study examines how the community perceives and responds to these programs, how information is disseminated through media, and the impact on member loyalty. This research highlights the significance of communication in ensuring the effectiveness of CSR efforts and the strengthening of community ties. The results are expected to provide insights for KSPPS managers to develop improved and sustainable communication strategies that will help foster a positive image and further the success of CSR programs in the future.
Strategi Komunikasi Divisi General Affair PT The UNV Serang dalam Mengelola Hubungan Kerja dengan Tenaga Outsourcing Ahmad Firmansyah; Achmad Nashrudin Priatna; Noerma Kurnia Fajarwati; April Laksana; Putri Handayani
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 5 No. 1 (2026): Januari: JURRISH: Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v5i1.6760

Abstract

This study aims to describe and analyze the communication strategy of the General Affairs (GA) Division of PT The UNV Serang in managing work relationships with outsourced workers from PT Tri Karya Cemerlang (TKC). Using a qualitative approach and in-depth interview methods, this study found that the GA Division implemented a structured and effective communication strategy, reflecting a deep understanding of Communication Strategy Theory, Organizational Communication, and Communication Management. The strategy involved thorough planning, flexible implementation, and continuous evaluation. The GA Division used various communication channels such as WhatsApp groups, weekly face-to-face meetings, and the use of visual media (photos/videos) to ensure clear and directed communication. This multi-channel approach facilitated timely and accurate information flow between departments and outsourced workers. Additionally, the GA Division positioned itself as a "communication bridge," centralizing coordination for all departments and ensuring smooth operational processes. The communication pattern employed was an effective combination of formal, hierarchical communication and informal, personal communication. This combination served to strengthen relationships, foster mutual understanding, and promote a collaborative work environment. The study highlights the importance of a strategic and adaptable communication framework that ensures seamless coordination, promotes positive work relationships, and contributes to organizational success. This research can serve as a reference for improving communication strategies in similar organizational settings.
Semiotika Generasi Sandwich di Film Home Sweet Loan Rosanti Rosanti; April Laksana; Putri Handayani; Rizqi Fitrianti; Meiby Zulfikar
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 5 No. 1 (2026): Januari: JURRISH: Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v5i1.6763

Abstract

The film Home Sweet Loan depicts the reality of the lives of young people who face economic and psychological pressures due to the double burden of family. The character of Kaluna represents the sandwich generation, a generation that must meet the needs of both generations, parents and the nuclear family. This study aims to analyze the meaning of denotation, connotation, and myth in this film, as well as how the representation of the sandwich generation is formed through narrative and visual symbols. The approach used is Roland Barthes' semiotic analysis, which divides meaning into three levels: denotative, connotative, and myth. Data were obtained through observation of the film, visual documentation and dialogue, and interviews with semiotics experts and film practitioners. The results show that the film Home Sweet Loan presents a layered meaning that reflects the dilemma of the sandwich generation, especially young women. The representation of the sandwich generation is formed through symbols and narratives that highlight the conflict between personal interests and responsibilities to the family. This film not only reflects reality but also functions as an ideological medium that shapes society's perspective on the role of the younger generation in the modern family. Through the character of Kaluna, the film depicts the pressures experienced by individuals in this position, including the challenge of maintaining a balance between personal ambition and obligations to the family. Thus, this film conveys a message about the importance of balancing personal interests and social demands within the family.
Penggunaan Akun Media Sosial Instagram: Pengaruhnya terhadap Aktualisasi Kerja Pegawai Sindy Pramudita; Achmad Nashrudin Priatna; Noerma Kurnia Fajarwati; April Laksana; Meiby Zulfikar
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 5 No. 1 (2026): Januari: JURRISH: Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v5i1.6764

Abstract

Social media has evolved into more than just a means of communication; It now plays an important role in shaping the image of the institution, providing recognition, and increasing employee motivation and involvement, especially in public service institutions. This study aims to determine the effect of the use of Instagram @dinkopukmperindagkotaserang accounts on employee self-actualization at UPT Pasar Kota Serang. The method used is a descriptive quantitative approach with survey techniques. The population and sample in this study amounted to 40 employees, which were taken using the total sampling technique. Data analysis was carried out with the help of SPSS software version 26, including validity tests, reliability tests, descriptive statistics, and simple linear regression. The results of the study show that the use of Instagram accounts has a significant influence on employee self-actualization. The determination coefficient value of 0.471 shows that 47.1% of the self-actualization variable is influenced by the use of Instagram accounts. These findings indicate that the better the content management and the higher the employee's involvement with the account, the higher the level of self-actualization achieved in carrying out their role as public servants. This study recommends optimizing institutional social media strategies as part of efforts to improve the quality of human resources and the effectiveness of public services.
Dampak Kampanye Media Sosial Instagram dalam Mengubah Sikap Generasi Z terhadap Isu Politik Galuh Febriyanti; Achmad Nashrudin Priatna; April Laksana; Rizqi Fitrianti; Arfian Suryasuciramdhan
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 5 No. 1 (2026): Januari: JURRISH: Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v5i1.6767

Abstract

The development of digital technology has fundamentally changed political communication patterns, especially among Generation Z who grew up in a social media ecosystem. This study aims to analyze the influence of political campaigns through Instagram on changes in political attitudes of students at the Faculty of Social and Political Sciences at Bina Bangsa University. This study uses an explanatory quantitative approach. Data collection techniques were carried out through a survey using a closed questionnaire, which was distributed to 100 respondents. Data were analyzed using a simple linear regression test with the help of SPSS software version 25. The results of the study indicate that political campaigns on Instagram have a significant influence on changes in students' political attitudes. The dimensions of attitudes influenced include attention to issues, understanding of political messages, and acceptance of certain ideas or figures. Based on these findings, it can be concluded that credible, relevant, and communicative digital campaigns have great potential in shaping the political orientation of Generation Z. Therefore, adaptive communication strategies are needed as well as strengthening political and digital literacy among students to encourage more critical and responsible political engagement.
Analisis Proses Komunikasi Organisasi dalam Penyusunan Standar Operasional Prosedur di Inspektorat Daerah Kota Serang Rian Fikri Teguh Imanto; April Laksana; Putri Handayani; Achmad Nashrudin Priatna; Arfian Suryasuciramdhan
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 5 No. 1 (2026): Januari: JURRISH: Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v5i1.6840

Abstract

Standard Operating Procedures (SOPs) play a crucial role in creating consistency, efficiency, and accountability in governance. However, the process of developing SOPs within the bureaucracy often faces complex organizational communication challenges. This study aims to analyze the organizational communication process in developing SOPs at the Serang City Regional Inspectorate, focusing on the role of the Secretariat as the administrative coordination center. The method used was a qualitative case study approach, involving in-depth interviews with key informants, observation, and documentation analysis. The results indicate that organizational communication plays a crucial role in every stage of SOP development, from data collection and drafting, to cross-sector coordination, and document finalization. The Secretariat acts as a liaison between units, archives manager, and coordination meeting facilitator. However, obstacles identified include a top-down vertical communication pattern, differing perceptions between units, delays in information flow due to bureaucracy, and limited technology-based communication tools. Improvements were made through the establishment of cross-unit forums, communication training, and the use of online applications to strengthen two-way communication. The implications of this research indicate that increasing the effectiveness of organizational communication is a key factor in accelerating the process of preparing SOPs and supporting the creation of more responsive, efficient, and accountable governance.
Komunikasi Digital PT. Marga Mandala Sakti dalam Meningkatkan Pelayanan Masyarakat pada Pengguna Tol: Studi Kasus Gerbang Tol Serang Intan Nabila Azhar; April Laksana; Putri Handayani; Achmad Nashrudin; Meiby Zulfikar
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 5 No. 1 (2026): Januari: JURRISH: Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v5i1.6856

Abstract

This study aims to determine the effectiveness of PT. Marga Mandala Sakti's digital communication to improve public services for toll road users through the implementation of digital communication. PT. Marga Mandala Sakti's non-cash payment service, Tapcash, was used in this study using descriptive qualitative methods and case studies. Data collection techniques included interviews, observation, and documentation with four informants selected using purposive sampling. The theory used was digital communication. The results show that PT. Marga Mandala Sakti's digital communication is effective and well-supported by users of the Tangerang-Merak toll road. The innovation and launch of this digital-based application have received a positive response from toll road users. Although many remain unaware, PT. Marga Mandala Sakti continues to strive to introduce and enhance its customer service products. The benefits (value) of digitalization increase efficiency and convenience, but there are criticisms calling for a downloadable application to facilitate access. Furthermore, service limitations, technical issues such as server disruptions, and low public participation reduce its effectiveness.
Representasi Peran Ayah Sebagai Orang Tua Tunggal dalam Film Pendek “Mana Janji Ayah” (Semiotika Rolland Barthes) Ani Gusliyani; April Laksana; Putri Handayani; Achmad Nashrudin; Meiby Zulfikar
Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora Vol. 5 No. 1 (2026): Januari: JURRISH: Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrish.v5i1.6857

Abstract

This study aims to determine the representation of the father's role as a single parent in the short film "Mana Janji Ayah." The study used a qualitative method with Roland Barthes's semiotic analysis focusing on three layers of meaning: denotation, connotation, and myth. The analysis was conducted on scenes depicting the father's role, including as protector, patient, breadwinner, caretaker, and bringer of happiness to children. The results show that the representation of fathers is not limited to financial functions but also encompasses emotional and moral roles, such as affection, responsibility, and sacrifice in raising children. The film depicts a single father who works as a bajaj driver to support his children after the death of his wife, despite often facing economic constraints and environmental stigma. This representation is conveyed through visual and audio cues that reinforce the message of a father's struggle and sincerity. This study confirms that film can be a medium that reflects social reality, particularly the complexity of the role of single fathers, which is often overlooked in society.
Co-Authors Achmad Nashrudin Achmad Nashrudin Ades Sulfiah Adinda Dwi Mulyani Aditya Faziawan Azhar Afghan Dzikri Muhabba Agil Hari Agung Sumantri Ahmad Firmansyah Alaika Amaly Khaira Aldo Savero Zahran Alif Dava Mahesa Alip Kusuma Wardana Aliya Dwi Rahayu Amanda Prisilia Nurmalita Sari Amanda Puspita Anggraini Ani Gusliyani Anisa Nurbaiti Annisa Putria Rachmawati Arfian Suryasuciramdhan Ariani Galuh Pangastuti Ayu Nurmala Azizatun Nafsyiah Basuki Rakhim Setya Permana Bernika Meilani Ifada Bunga Astri Cahya Nabiyina Cindy Nurlaila deden deden Defika Lailatul Nur Khasanah Deswita Fitriyani Deva Satria Pamungkas Dewi Ilma Agustin Dhiyandra Prasetya Gusti Dian Utami Amalia Eka Susilawati Elok Kemala Motik Eva Nurhaliza Fadiah Cahya Amelia Fajarwati, Noerma Kurnia Fani Yulia Susyanti Fauzan Azima Firdi Ahmad Fariji Firman Darussalam Fithrotul Kamilah Fitrianti, Rizqi Galuh Febriyanti Gisella Aisyah Gita Belaroza Hamdan Pahlepi Hana Apriyanti Hani Nur Rizka Herry Octa Winarto Hesa Agus Pratiwi Hocky Nis Kharisma Dewi Ika Choirunnissa Ikmal Ikmal Ilham Arifin Indah Fitria Sari Indah Mawarni Indra Bahari Saputra Intan Inayah Intan Nabila Azhar Intan Nurul Intan Widiyanti Ira Safaat Aeni Irwan Sukmawan Istialdi Pratama Haris Juliyah Juliyah Kenedi, Kenedi Kheisya Maura Fatimah Leo Feni Agustina Lika Mulki Latief Lisna Febriyanti Sucitasari Malihah Malihah Mario Maulana Maulana Yusuf meiby zulfikar Miftahus Sa'adah Muawanah Aliyah Muhamad Esa Maulana Muhamad Fauzan Kurniawan Muhamad Sobahri Muhamad Syarif Hidayatullah Muhammad Adnan Faidh Muhammad Arif Muhammad Salim Albana Nanda Silvia Galingging Nasywa Hasna Nabilla Nazlah Azzahra Nessya Mayla Ninda Ela Putri Nova Nazwa Olivia Putri Andini PUTRI HANDAYANI Qurrotul Aini Rahma Aniq Aulia Raihan Fariz Syaban Refky Genta Saputra Reva Fisalsabila Reva Sila Kinaya Rhizqi Dwiputra Ramadhan Rian Fikri Teguh Imanto rica anggraini Ridho Rahmatulloh Rifqi Hibatullah Rini Rusnawati Risma Yanti Risti Septyani Romawinsa Siringoringo Rosanti Rosanti Rosanti RT Seli Destalpia Rysha Mutiara Fitriany Sahrul Sodikin Sefia Darmayanti Setya Prihatining Tyas Sharla Setyawati Sindy Pramudita Siti Indriyani Putri Siti Mardianti Siti Nurlaila Siti Rohma Suheti Suheti Suminah Suminah Thasya Azhari Munir Tiara Rua Moulina USWATUN HASANAH Utari Mutiara Ayu Yesya Vatria Barasa Yusep Irsad Najib Setiawan Zahrah Mahfudzah Firdaus