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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Ekonomi Termometer: Jurnal Ilmiah Ilmu Kesehatan Dan Kedokteran Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora (JURRISH) Triwikrama: Jurnal Ilmu Sosial Jurnal Riset Rumpun Ilmu Pendidikan (JURRIPEN) Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Sosial Simbiosis: Jurnal Integrasi Ilmu Sosial dan Politik Federalisme : Jurnal Kajian Hukum Dan Ilmu Komunikasi Konstitusi: Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Journal of Media and Communication Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa Jurnal Dinamika Sosial dan Sains Kajian Administrasi Publik dan ilmu Komunikasi Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Studi Administrasi Publik dan ilmu Komunikasi
April Laksana
Unknown Affiliation
Humanities Computer Science & IT Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jurnal Riset Rumpun Ilmu Pendidikan (JURRIPEN)

 1 
Opini Publik Kota Serang Mengenai Reputasi Unilever di Tengah Dinamika Isu Boikot Zahrah Mahfudzah Firdaus; Noerma Kurnia Fajarwati; Meiby Zulfikar; April Laksana; Arfian Suryasuciramdhan
JURNAL RISET RUMPUN ILMU PENDIDIKAN Vol. 4 No. 3 (2025): Desember : JURRIPEN : Jurnal Riset Rumpun Ilmu Pendidikan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurripen.v4i3.6747

Abstract

The boycott of companies suspected of having ties to Israel has drawn public attention, including Unilever. This research was motivated by the need to understand how Unilever, impacted by the boycott, is attempting to restore its reputation in the eyes of the public. Specifically, this research aims to analyze how the people of Serang City respond to these efforts amidst the turmoil of this sensitive issue. The study used a quantitative approach based on the S-O-R (Stimulus-Organism-Response) theory. Data were collected through questionnaires distributed to 400 respondents in Serang City. The main focus of the analysis was on three Unilever strategies: a statement of non-involvement in the genocide, providing aid to refugees in Egypt, and offering product discounts at local retailers. The S-O-R theory was used to observe how the company's communication stimuli generate psychological responses and public attitudes toward brand reputation. The study results showed that 68.12% of respondents responded positively to Unilever's efforts, although this figure only slightly exceeded the minimum threshold set in the hypothesis. The majority of the public is more familiar with discount efforts than humanitarian aid or official clarification. Therefore, information transparency and strengthened crisis management need to be optimized to clarify Unilever's position and sustainably strengthen the company's reputation amidst sensitive social and political issues.
Strategi Komunikasi Komunitas Relawan Senabung Serang dalam Meningkatkan Eksistensi di Masyarakat Eksistensi di Masyarakat dan Pengaruhnya terhadap Partisipasi Sosial Ades Sulfiah; Achmad Nashrudin Priatna; April Laksana; Noerma Kurnia Fajarwati; Meiby Zulfikar
JURNAL RISET RUMPUN ILMU PENDIDIKAN Vol. 4 No. 3 (2025): Desember : JURRIPEN : Jurnal Riset Rumpun Ilmu Pendidikan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurripen.v4i3.6751

Abstract

The SENABUNG Serang Volunteer Community has various humanitarian programs to help the poor, street children, and other communities in need. This study aims to determine the communication strategy of the SENABUNG Serang Volunteer Community in increasing its presence in the community, as well as to analyze the obstacles faced. The research method uses a descriptive qualitative approach with the Resource Mobilization theory. Data were obtained through interviews, observation, and documentation. Data validity techniques use source triangulation to ensure the validity of the research findings. The results show that the existence of the SENABUNG community is built through the mobilization of five types of resources, namely human, material, organizational, socio-cultural, and moral resources. The community has succeeded in mobilizing volunteers, collecting donations, building social networks, and gaining moral legitimacy from the community. However, this study also found internal obstacles such as limited volunteers and time, inadequate equipment, unstable morale and transportation facilities, as well as external obstacles such as dependence on donations and digital security threats. Despite these successes, the study highlights significant challenges. Internally, the community struggles with a limited number of volunteers, which affects the sustainability of its programs. Moreover, the volunteers' time commitment is often restricted, limiting their capacity to engage fully. Additionally, inadequate equipment and unstable morale present further hurdles. Externally, the community's reliance on donations for funding leaves it vulnerable to fluctuations in contributions, and digital security threats pose risks to the integrity of the information shared across platforms.
Co-Authors Achmad Nashrudin Achmad Nashrudin Ades Sulfiah Adinda Dwi Mulyani Aditya Faziawan Azhar Afghan Dzikri Muhabba Agil Hari Agung Sumantri Ahmad Firmansyah Alaika Amaly Khaira Aldo Savero Zahran Alif Dava Mahesa Alip Kusuma Wardana Aliya Dwi Rahayu Amanda Prisilia Nurmalita Sari Amanda Puspita Anggraini Ani Gusliyani Anisa Nurbaiti Annisa Putria Rachmawati Arfian Suryasuciramdhan Ariani Galuh Pangastuti Ayu Nurmala Azizatun Nafsyiah Basuki Rakhim Setya Permana Bernika Meilani Ifada Bunga Astri Cahya Nabiyina Cindy Nurlaila deden deden Defika Lailatul Nur Khasanah Deswita Fitriyani Deva Satria Pamungkas Dewi Ilma Agustin Dhiyandra Prasetya Gusti Dian Utami Amalia Eka Susilawati Elok Kemala Motik Eva Nurhaliza Fadiah Cahya Amelia Fajarwati, Noerma Kurnia Fani Yulia Susyanti Fauzan Azima Firdi Ahmad Fariji Firman Darussalam Fithrotul Kamilah Fitrianti, Rizqi Galuh Febriyanti Gisella Aisyah Gita Belaroza Hamdan Pahlepi Hana Apriyanti Hani Nur Rizka Herry Octa Winarto Hesa Agus Pratiwi Hocky Nis Kharisma Dewi Ika Choirunnissa Ikmal Ikmal Ilham Arifin Indah Fitria Sari Indah Mawarni Indra Bahari Saputra Intan Inayah Intan Nabila Azhar Intan Nurul Intan Widiyanti Ira Safaat Aeni Irwan Sukmawan Istialdi Pratama Haris Juliyah Juliyah Kenedi, Kenedi Kheisya Maura Fatimah Leo Feni Agustina Lika Mulki Latief Lisna Febriyanti Sucitasari Malihah Malihah Mario Maulana Maulana Yusuf meiby zulfikar Miftahus Sa'adah Muawanah Aliyah Muhamad Esa Maulana Muhamad Fauzan Kurniawan Muhamad Sobahri Muhamad Syarif Hidayatullah Muhammad Adnan Faidh Muhammad Arif Muhammad Salim Albana Nanda Silvia Galingging Nasywa Hasna Nabilla Nazlah Azzahra Nessya Mayla Ninda Ela Putri Nova Nazwa Olivia Putri Andini PUTRI HANDAYANI Qurrotul Aini Rahma Aniq Aulia Raihan Fariz Syaban Refky Genta Saputra Reva Fisalsabila Reva Sila Kinaya Rhizqi Dwiputra Ramadhan Rian Fikri Teguh Imanto rica anggraini Ridho Rahmatulloh Rifqi Hibatullah Rini Rusnawati Risma Yanti Risti Septyani Romawinsa Siringoringo Rosanti Rosanti Rosanti RT Seli Destalpia Rysha Mutiara Fitriany Sahrul Sodikin Sefia Darmayanti Setya Prihatining Tyas Sharla Setyawati Sindy Pramudita Siti Indriyani Putri Siti Mardianti Siti Nurlaila Siti Rohma Suheti Suheti Suminah Suminah Thasya Azhari Munir Tiara Rua Moulina USWATUN HASANAH Utari Mutiara Ayu Yesya Vatria Barasa Yusep Irsad Najib Setiawan Zahrah Mahfudzah Firdaus