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Journal : Gandhi: Jurnal pengabdian kepada Masyarakat (G-JPM)

Inovasi dalam Kemasan Ikan Asap: Meningkatkan Kualitas dan Daya Saing di Pasar Global Arifin, Andi Harmoko; Abdul Rahman Rahim; Andriyansah
Gandhi: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2025)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/g-jpm.v2i1.12445

Abstract

The establishment of a children's shoe artisan group aims to empower local communities and promote sustainable economic development. This study was conducted to evaluate the impact of skill training and business management on the capabilities of the artisan group. The methodology employed comprised six stages: exploration, group formation, skill training, mentoring, marketing, and evaluation. The results indicate a significant improvement in production and marketing skills among group members. Before the training, only 30% of participants possessed basic knowledge of production techniques, whereas after the training, this figure increased to 85%. Furthermore, the ability to utilize social media for marketing also rose from 20% to 75%. This training program has proven effective in creating high-quality products with aesthetic appeal while integrating local values and cultural wisdom. The synergy among group members and collaboration in product development enhance their competitiveness in the market. Thus, the formation of the children's shoe artisan group contributes to the improvement of the local economy, job creation, and the strengthening of regional cultural identity. Recommendations for the sustainability of the program include strengthening collaboration networks and ongoing innovation in product development. This research is expected to serve as a model for other communities to empower local economies and enhance community welfare
Co-Authors Aat Ruchiat Nugraha Abdul Rahman Abdul Rahman Rahim Abdul Rahman Rahim Abdul Rasyid Acfira, Lukkyta Gusti Ali, Makhrus Andriyansah . Anwar, Anas Iswanto Arie Fitria Arif, Nina Fapari Armin Armin, Armin Asep Supriyadi Aumeboonsuke, Vesarach Daniel Pasaribu Darwis, Herman Degdo Suprayitno Dewi, Florentiana Sinarce Diah Fatma Sjoraida Djunaedi Elismayanti Rembe Etty Puji Lestari Faizul Mubarok Fauzi, Rizal Ula Ananta Florentina Sinarce Dewi Fryan Sopacua Gautama, Nengah Widiangga Gumati, Tatang Ary Guna, Bucky Wibawa Karya Gusti, Herdie Idriawien Hakiki, Moh. Saiful Hamzah, Muhammad Nasir Hasan Basri Umar Hendrik Hendrik Hudaeni, Nurul Ira Geraldina Ira Geraldina Isra Herdina Fauziah Putri Jamaluddin Kabul Wahyu Utomo Kadek Ayu Purniawati Kardini, Ni Luh Khadijah Maming khusnul khotimah Lukytta Gusti Acfira Maria Rio Rita Martino Wibowo Masditok, Tokit Muhammad Rizkillah Murtiadi Awaluddin Ni Luh Kardini Ni Made Devi Devanthi Nomleni, Anton PW Noor Syaifuddin Noor Syaifuddin, Noor Noor Syaifudin Panggabean, Donwill Prasetiyo, Yudhi Radinal, Radinal Rakhmat Nurul Prima Nugraha Redjeki, Finny Rena, Melan Rima Rachmawati Risnayanti Andi Djamro Ritonga, Linda Mayasari Riyan Sisiawan Putra Safitri, Julia Sanusi, Nina Utami Sapuriningsih, Chikita Lestari Saputra, Muhamad Ferdian Sarwo Edy Handoyo, Sarwo Edy Sidrotun Na'im Sinaga, Hommy Dorthy Ellyany Sri Undai Nurbayani St.Hatidja Sudarmo, Agnes Sudarmo, Agnes Puspitasari Suhardi Suhardi Suhardi Suhardi Suhardy Sujono Sujono, Sujono SULTAN, ZULKIFLI Tasrim, Tasrim Tomi Apra Santosa Tri Wahyuningsih Usmany, Paul Utami, Made Dwi Mas Wahyuddin Wahyuddin Widya Rizky Pratiwi, Widya Rizky Wulandari, Andi Sri Rezky Yusuf Bahtiar