Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal YUME : Journal of Management Jurnal Ilmu Manajemen Profitability
Hardiman Hardiman
Universitas Stikubank Semarang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Ilmu Manajemen Profitability

 1 
The Effect of Service Quality, Emotional Marketing and Brand Image on Satisfaction Hardiman Hardiman; Kristina Anindita Hayuningtias
Jurnal Ilmu Manajemen Profitability Vol 7, No 1 (2023): FEBRUARI 2023
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/profitability.v7i1.10235

Abstract

This study aims to test the effect of service quality, emotional marketing and brand image on consumer satisfaction. This study used non-probability sampling and purposive sampling techniques as sampling techniques. Data collection in this study was through google form and obtained as many as 138 respondents.  The technical analysis used is multiple liner regression analysis. The results of this study show that the variables of service quality, emotional marketing and brand image have a positive and significant effect on consumer satisfaction, so it can be concluded that the better the quality of service, emotional marketing and brand image in the eyes of customers, the more satisfied consumers will be
Co-Authors Kristina Anindita Hayuningtias