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All Journal Jurnal Manajemen JURNAL MANAJEMEN Almana : Jurnal Manajemen dan Bisnis Jurnal Ilmiah Manajemen dan Bisnis BENING Jurnal Pencerahan Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Satyagraha Jurnal Disrupsi Bisnis Jurnal Penkomi : Kajian Pendidikan dan Ekonomi Jurnal Ilmiah Manajemen dan Kewirausahaan Jurnal Ekonomi dan Bisnis Jurnal Pengabdian Pada Masyarakat Sharing: Journal Of Islamic Economics, Management And Business IRA Jurnal Pengabdian Kepada Masyarakat Jurnal Akselerasi Merdeka Belajar dalam Pengabdian Orientasi Masyarakat (Jurnal AMPOEN) Baashima: Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen EduImpact: Jurnal Pengabdian dan Inovasi Masyarakat JPEMAS: Jurnal Pengabdian Kepada Masyarakat LANCAH Jurnal Inovasi dan Tren Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat Journal of Economics, Management and Accounting (JEMA) Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Manajemen Dan Kewirausahaan
Ita Purnama, Ita
Universitas Ahmad Dahlan, Yogyakarta
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Public Health Social Sciences Other

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Journal : Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat

 1 
Optimalisasi Branding Produk Melalui Inovasi Kemasan Pada UMKM Kerupuk Ibu Ramlah Desa Rabakodo Kabupaten Bima Purnama, Ita; Nurhaliza, Ana; Mutmainah, Mutmainah
Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 02 (2025): Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat
Publisher : CV. Devi Tara Innovations

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Abstract

This study aims to optimize the product branding strategy of Kerupuk Ibu Ramlah UMKM through packaging innovation. In the context of tight market competition and the important role of UMKM in the Indonesian economy, effective branding is the key to competitiveness. Packaging innovation not only functions as a product protector, but also as a visual communication media to attract consumer interest. This study uses direct survey methods, interviews, and an implementation approach that includes the preparation, implementation, and evaluation stages. The results of the study showed a significant increase in consumer interest, product durability, and sales profit after the implementation of new packaging. These findings prove that packaging innovation is an effective branding strategy to improve the competitiveness and image of UMKM products. This study is expected to be a practical reference for other UMKM in developing branding strategies based on innovative packaging. 
Pengembangan Inovasi Kemasan Produk UMKM Tarekli Khas Salama Kota Bima Purnama, Ita; Putri, Nurkaidah; Safitri, Juhana
Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 02 (2025): Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat
Publisher : CV. Devi Tara Innovations

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Abstract

The COVID-19 pandemic has driven many businesses to innovate, particularly in product branding and packaging to remain competitive in the digital era. This community service project aimed to empower local SMEs in Salama, Kota Bima, with a focus on the traditional snack "Tarekli", which lacked attractive packaging and product variation. The objectives of the program were to increase product appeal and marketability through innovative packaging design and flavor development. The methods used included direct observation, surveys, and interviews with local Tarekli producers. The program was carried out in three stages: preparation, implementation, and evaluation. During the preparation stage, suitable packaging themes and flavor concepts were discussed. In the implementation phase, customized packaging was designed collaboratively with the SMEs, considering cost, aesthetics, and practicality. The evaluation stage involved revisiting the SMEs to assess the effectiveness and sustainability of the new product packaging and variations. The results indicated increased customer interest and a positive response from local markets, showing that aesthetic packaging and diverse flavors significantly enhance the competitiveness of traditional products. This project highlights the importance of packaging innovation and product development as strategic tools in supporting local economic empowerment.
Pengembangan UMKM Desa Rabakodo: Studi Peluang dan Strategi Usaha Pisang Kembung Goreng Purnama, Ita; Windari, Kurnia Wardani; Fadyah, Fadyah
Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 02 (2025): Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat
Publisher : CV. Devi Tara Innovations

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Abstract

Micro, Small, and Medium Enterprises (MSMEs) have an important role in the Indonesian economy, including in the Bima region. This study analyzes opportunities and strategies for the development of Fried Puffy Banana MSMEs in Rabakodo Village through community service activities in the form of training, observation, and business assistance. The results show that there is an increase in product competitiveness through flavor variant innovation, market expansion through digital promotion, and strengthening partnerships with local farmers. This strategy succeeded in increasing production volume by 25% in three months. This study shows the importance of local collaboration in encouraging the sustainability of MSMEs based on village potential.
Pemanfaatan Media Sosial sebagai Strategi Pengembangan Usaha Pabrik Tahu di Kelurahan Oimbo, Kota Bima Purnama, Ita; Khairunnisa, Khairunnisa; Oktavia, Fayzha
Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 02 (2025): Marsipature Hutanabe: Jurnal Pengabdian Kepada Masyarakat
Publisher : CV. Devi Tara Innovations

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Abstract

. Sardin's tofu factory in Oimbo Village, Bima City, is a micro business that still relies on conventional marketing methods, so it has limited market reach. This study aims to analyze the potential of social media as a promotional strategy to expand the market and increase business competitiveness. The methods used included field observation, training on the use of WhatsApp, Facebook, and Instagram platforms, and qualitative evaluation before and after the intervention. The results showed an increase in digital exposure, with the addition of 85 new followers and an increase in customer interaction through direct messaging. Although it has not had a significant impact on sales, business owners are beginning to understand the importance of digital marketing. The main challenge lies in low digital literacy and technological limitations. In conclusion, continuous assistance and digital strategies that are tailored to the characteristics of business actors can be solutions for developing locally-based MSMEs.
Co-Authors -, Julaiha - AA Sudharmawan, AA Abdul Qadir Jailani, Abdul Qadir Afrianingsih, Nur Ahmad Ahmad Ajhari, Ana Amirulmukminin, Amirulmukminin Araffah, M. Riszky Arlin, Wulan Awalia, Shafira Damayanti , Risma Datun Nisa, Femi Sayid Dwiyanti, Rosa Fadyah, Fadyah Fatihitul Mihrad Fauzan Fikri, Muhamad Rizalul Fitri Widya Ningsih, Fitri Widya Fitriani, Fani Gusmawarni Haryanti, Intisari Humaira, Putri Ilham Ilham Insan, Anti Febi Ir Saputri Irwana, Irwana Julianti, Mihra Khairunnisa Khairunnisa Lanang, Alief Sofyan Mantika, Yuni Miftahul Jannah Molita, Molita Muhaimin Muhaimin Muhajirin, Muhajirin Mulyadin Mutmainah Mutmainah Nadilah Nafisah Nurulrahmatiah nurainiah, indah Nurhaliza, Ana Nurul Fadhilah Nurul Hikmah Oktavia, Fayzha Pasha, Naurah Islami Pratama, Adhi Nurrahman Purnamasari, Ita Tri Putri Kusuma Astuti, Ika Putri, Nurkaidah Putri, Nurul Putri, Sulas Ade Rahhima, Rahhima Roja, Syrilus Alexander Alvaro Safitri, Juhana Sarina Sarina Sayekti, Rina Sayid, Femy Shainalli, Ashabili Sri Ernawati Sugeng Sugeng Sukodoyo Sumbawati, Novi Kadewi Tusholinah, Rizka Uswatul Hasanah, Uswatul Waluyo Waluyo Widiyono, Widiyono Windari, Kurnia Wardani WULANDARI Yuliana Yuliana Yusham, Muhammad Fitrah Zuhdi, M.Afan