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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Pengabdian Masyarakat AbdiMas Jurnal Manajemen Strategi dan Aplikasi Bisnis Jurnal Logistik Indonesia Majalah Ilmiah Bijak Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Akuntansi Kesatuan Jurnal Bisnisman : Riset Bisnis dan Manajemen International Journal of Engineering, Science and Information Technology International Journal of Economy, Education and Entrepreneurship (IJE3) Neo Journal of economy and social humanities
Abdul Haeba Ramli, Abdul Haeba
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Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Public Health Social Sciences Transportation Other

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Journal : Jurnal Ilmiah Manajemen Kesatuan

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The Effect Of Customer Experience, Customer Satisfaction And Word Of Mouth On Customer Loyalty Abidin, Roza Aulia; Yudistria, Yuyus; Ramli, Abdul Haeba
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.2125

Abstract

This study aims to analyze the effect of customer experience, customer satisfaction and word of mouth on customer loyalty. This research uses quantitative methods, with data collection techniques in the form of surveys by distributing questionnaires to respondents online. Data analysis method using Statistical Product and Service Solutions (SPSS). The research findings show that customer experience, word of mouth have a significant effect on customer loyalty, while customer satisfaction does not show a significant impact. And customer experience, customer satisfaction, word of mouth together have an effect on customer loyalty. These study emphasizes the importance of the influence of customer loyalty on spotify premium customers who are loyal to keep using a product or service in the long term. The result of the managerial implications is important factors need to be improved by customer loyalty from using spotify premium, consistent user experience and ensuring that the spotify app offers a good and consistent user experience across devices and platforms. Improve the recommendation algorithm to offer more relevant and personalized suggestions for each user. Provide fast and effective customer service to help users resolve technical issues   Keywords: Customer Experience, Customer Satisfaction, Word of Mouth, Customer Loyalty
Transformational Leadership, Work Culture, Employee Engagement, Job Satisfaction, Turnover Intention in Banks Purnomo, Suseno Hadi; Ramli, Abdul Haeba; Banca, Cherie Anne S.
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.2922

Abstract

The objective of this study is to analyze the influence of transformational leadership, organizational culture, employee engagement, and job satisfaction on turnover intention. This research was conducted in a private banking company located in DKI Jakarta Province. The sample consisted of 221 employees, selected using the saturated sampling method. Data collection was conducted through questionnaires, and the analytical method used was multiple linear regression. The results of this study indicate that transformational leadership, organizational culture, employee engagement, and job satisfaction have a significant positive effect on turnover intention. The theoretical implication of this study is that transformational leadership, a strong organizational culture, and high employee engagement can effectively reduce turnover intention if managed professionally and strategically. Keywords: transformational leadership, work culture, employee engagement, job satisfaction, turnover intention.
The Role of Organizational Commitment Mediation on Turnover Intention of Private Bank Employees Rahayu, Astrid; Ramli, Abdul Haeba; Mariam, Siti; Kusnadi, Kusnadi; Tablante, Dennish
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.2955

Abstract

The banking industry in Indonesia has to contend with constantly shifting obstacles in order to retain top talent. The stability of the business and the return on investments in human capital development are both adversely affected by high staff turnover rates. The purpose of this study is to examine how organizational commitment mediates the relationship between leadership, turnover intention, and human resource development among Tangerang private bank workers. Understanding the factors that determine the high degree of turnover intention in the banking industry is crucial since it can negatively affect organizational stability. 190 individuals participated in an online survey that collected data for this study, which used quantitative methodologies. Using SmartPLS, structural equation modeling (SEM) was used to analyze the data. The findings demonstrated that, either directly or indirectly, human resource development has no discernible impact on organizational commitment or turnover intention. On the other hand, leadership significantly lowers turnover intention. The study's findings highlight how crucial it is to train leaders effectively in order to increase staff retention. Organizations must also establish a healthy work environment and strike a balance between employees' personal and professional lives in order to increase their loyalty to the business. The findings of this study add to the body of knowledge on the variables influencing turnover intention and help managers create human resource management plans that are more successful. Keywords: Organizational Commitment, Human Resource Development, Leadership, Turnover Intention.
The Effect Of Brand Ambassador, Brand Trust And Brand Image On Purchase Decision On Beauty Product Rizky, Amelia; Rojuaniah, Rojuaniah; Ramli, Abdul Haeba; Gecolea, Zianneil T.
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.2966

Abstract

This study aims to determine: the influence of brand ambassador, brand trust and brand image on purchase decision. This study uses a quantitative approach and primary data as a data source obtained from a questionnaire. The population of this study is people who know and have bought beauty products. The sample taken was 130 respondents using purposive sampling technique. The method of collecting data by distributing questionnaires using google form, in this study using a Likert scale with a scale of 1-4. This study uses multiple linear regression analysis with the influence of three independent variables and one dependent variable. Based on the results of the research that has been conducted, it shows that brand ambassador have a positive and significant effect on purchase decision, brand trust has a positive and significant effect on purchase decision, and brand image has a positive and significant effect on purchase decision. Brand ambassador, brand trust and brand image together have an effect on purchase decision. This research is expected to provide important insights for marketers in designing effective marketing strategies for beauty products, especially in choosing brand ambassador and building brand trust and positive brand image. Keywords: Brand Ambassador, Brand Trust, Brand Image, Purchase Decision
Co-Authors Abadi, Ferryal Abidin, Roza Aulia Adelia, Marsach Adrifa, Zacky Putra Agustia, Rizka Diah Al Kausar, Al Kausar Anggraeni, Abellia Septri Annisa Rahmawati Arbol, Dolfina Martila Ardhana, Nugroho Aji Arifah, Muhammad Syahroni Aristawidya, Annisa Nur Arman, Siti Rafika Asianto, Andriyanti Awibowo, Yogo Ayu Larasati Banca, Cherie Anne S. Dewi, Ni Putu Karunia Diatmika, Anak Agung Ketut Dihin Septyanto Edi Hamdi eki, eki Erny Amriani Asmin Fahrosa, Salsa Meisita Fatiani, Kurunul Febriani, Fika Aurelia Gecolea, Zianneil T. Gecolea, Zianneil T. Gecolea Gianis, Almaitsya Gunawan, Tipanirah Hendriadi, Hendriadi Indriani, Sintiati Kalim, Muchamad Nur Kanaya, Aida Suni Kurniawati, Erna Kusnadi LIA AMALIA Maharani, Alfiana Citra Maratis, Jerry Megawaty Meidiyanty, Elvira Mesina, James Ronald O. Miaty, Indah Juneta Muhmin, Andi Hidayat Muslim Muslim Novianti, Intan Erlita Nurcahyani, Widy Prasetyo, Wishnu Budi Prasetyo, Wisnu Budi Pratama, Mario Putra Pratama, Rekha Agustiyanto Purbasari, U.K. Purnomo, Suseno Hadi Rahayu, Astrid Rahmawati, Amanda Reza, Heru Kreshna Ridswan, Muhammad Ringo, Rejhi Yunus Siringo Rizky, Amelia Rojuaniah Rojuaniah Safuan Safuan Saputra, Radiansyah Harry Sari, Pascalia Indah Permata Satria, Fajar SITI MARIAM Steven, Jacob Sukalumba, Sofia Apriliani Penu Sutawidjaya, Ahmad Hidayat Sutawijaya, Ahmad Hidayat Sutriani Sutriani Syahroni Syahroni Sylvia, Sylvia Sylvyani, Novi Rohma Tablante, Dennish Tablante, Dennish H. Takrim, Muhammad Thamanda, Dhea Rusli Toaha, Muhammad Trianingrum, Cendy Fauziah Ulfa, Vina Sandriana Wahyudi, Ickhsanto Wahyudi, Triyono Arief Wicaksana, Harits Hijrah Witjaksono, Beny Yudistria, Yuyus