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All Journal JURNAL HUTAN LESTARI BERKALA SAINSTEK Jurnal Inovasi Teknologi Pendidikan Jurnal Wahana Kajian Pendidikan IPS JURNAL PENDIDIKAN TAMBUSAI PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Academy of Education Journal Jurnal Borneo Saintek Agrienvi : Jurnal Ilmu Pertanian Forecasting : Jurnal Ilmiah Ilmu Manajemen Jurnal Hutan Tropika Jurnal Pendidikan, Sains, Geologi, dan Geofisika (GeoScienceEd Journal) Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat International Journal of Health, Economics, and Social Sciences (IJHESS) Patria Artha Journal of Community Phydagogic : Jurnal Fisika dan Pembelajarannya MASALIQ: Jurnal Pendidikan dan Sains SINTHOP: Media Kajian Pendidikan, Agama, Sosial dan Budaya Journal of Teaching and Education Journal of Teaching and Education Journal of Management Branding
Nursiah Nursiah, Nursiah
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Journal : Forecasting : Jurnal Ilmiah Ilmu Manajemen

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Pengaruh Faktor Kemudahan, Keamanan, dan Resiko Terhadap Kepuasan Nasabah Dalam Menggunakan Mobile Banking (Studi Kasus Pada Nasabah BRI Kabupaten Mamuju) Kamarudin, Jamaludin; Nursiah, Nursiah; Novianti, Melisa
Forecasting : Jurnal Ilmiah Ilmu Manajemen Vol. 4 No. 2 (2022): FORECASTING Jurnal Ilmiah Manajemen
Publisher : LPPM Universitas Muhammadiyah Mamuju

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Abstract

Mobile banking is a facility provided by banks in the form of applications that can be accessed by customers by utilizing the internet network in carrying out various transaction activities such as checking balances, transfers, and paying various dues or household bills. This study aims to measure how much influence the factors of convenience, security, and risk have on customer satisfaction in using mobile banking. The variables used in this research are convenience factor (X1), security factor (X2), risk factor (X3), and customer satisfaction (Y). The method used in this research is using the accidental sampling method by distributing questionnaires to 40 customer respondents of Bank Rakyat Indonesia, Mamuju Regency. The analysis technique used is multiple linear regression analysis to measure the effect partially and simultaneously. The results obtained show that there is a positive and significant influence between the convenience factor and the security factor on customer satisfaction, and a negative and insignificant effect between risk factors on customer satisfaction in using mobile banking.
Hubungan Antara Pembuatan Keputusan Konsumen Dengan Kesetiaan Merek Kamarudin, Jamaludin; Nursiah, Nursiah
Forecasting : Jurnal Ilmiah Ilmu Manajemen Vol. 5 No. 1 (2023): FORECASTING Jurnal Ilmiah Manajemen
Publisher : LPPM Universitas Muhammadiyah Mamuju

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Abstract

A number of empirical literature and research results have explained that brand loyalty is a conscious or unconscious consumer decision which is expressed through behavior or intention to repurchase a brand continuously, it occurs because consumers feel that the brand offers actual product features, image, or level of quality at a real price. This paper aims to explore theoretical and empirical frameworks about the effect of shopping orientation, buying criteria and self-image on brand loyalty. The research model that will be used is a replication of the model developed by. by Oh. J and Fiorito. S.S (2002) entitled "Korea woman's Clothing Brand loyalty". The resulting model identified 3 independent variables namely: shopping orientation, purchasing criteria and self-image and 1 dependent variable namely: brand loyalty. The model was analyzed using multiple regression methods. The results of this research show that multiple regression can explain the factors that influence brand loyalty. Based on a sample of 100 respondents from 4 hypotheses, it shows that shopping orientation, purchasing criteria and self-image have a positive effect on brand loyalty.
Co-Authors Abdurrani Muin Ali Supriadi Ardi Sandriya Augent, Ryandi Birawa, Cakra Burhanuddin Burhanuddin Dahri, Muh. Ilhamuddin Dirwan Dirwan Elvina Elvina Farid Farid, Farid Handayani, Tutwuri Harris Pinagaran Nasution Hartatie, Sri Indrayanti, Lies Irmawati Irmawati Jemi, Renhart Kahayani, Wayan Dini Apri Kamarudin, Jamaludin Koroh, Desy Natalia Lendra, Kristova Liliskarlina, Liliskarlina Ludang, Yetri Madiyawati, Milad Mande, Henni Maryani Maryani Misrita, Misrita Mohamad Rizal Mohd Muslim bin Md Zalli Mohd Ridhuan Mohd Jamil Muchtar muchtar Muhammad Fadhil Amiruddin Sudomo Muhammad Sofyan Nadiyawati, Ririn Nadzimah binti Idris Norhayani, Norhayani Novianti, Melisa Novita Andarini Nugroho,, Endik Deni Nurfadhillah, Septy Nurlina Nurlina Nurulrabihah Mat Noh Nuwa, Nuwa Pane, Dameria Purba, Brima Juntama Putir, Patrisia Erosa R, La Ode Rafiuddin Rahayuningsih, Sri Endang Agustina Rahmawati, Reni Rajindra Rini Dwiastuti Robby Octavianus Rosdiana Rosdiana Rosita Rosita Rozik, Mohamad Sainah, Sainah Iin Salurapa, Adelyn Sa’odah, Sa’odah Simanjuntak, Tesa Celonika Sulidar Sulidar, Sulidar Sundari, Utari Yolla Suri Purnami Sutrisno, Sutrisno Syahrinullah, Syahrinullah Tanduh, Yusintha Tanti Haryati Vivianti Novita Wangi, Upe' Sinta Wayan Merta, I Wibowo, Muhammad Nuri Yanarita, Yanarita