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All Journal IMAGE JURNAL ILMU MANAJEMEN DAN BISNIS AdBispreneur JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) Sketsa Bisnis Journal of Secretary and Business Administration The International Journal of Business Review (The Jobs Review) Jurnal Ilmiah Manajemen dan Kewirausahaan Abiwara : Jurnal Vokasi Administrasi Bisnis Jurnal Ilmiah Manajemen Dan Kewirausahaan
Chandra Hendriyani, Chandra
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : The International Journal of Business Review (The Jobs Review)

 1 
Maintaining Priority Customers by Implementing Customer Relationship Management (CRM): A Case Study at Emerald Banking BNI PTB (Perguruan Tinggi Bandung) Pitaloka, Indira Diah; Pramadya, Hendri; Hendriyani, Chandra
The International Journal of Business Review (The Jobs Review) Vol 3, No 1 (2020): The International Journal of Business Review. June 2020
Publisher : Fakultas Pendidikan Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/tjr.v3i1.26567

Abstract

AbstractThe focus of this research is to find out how the sales marketing find the new customers and CRO (Customer Relation Officer) Division maintain the existing customers with CRM program which include several media.  This research was conducted at Bank BNI PTB Bandung for 300 hours practical work studies. This research is a descriptive research with qualitative approach in analyzing its data. The primary data were obtained from direct observation and interview with Bank BNI PTB Bandung employees and customers, while secondary data were obtained from books, documents from this company, internet, and research articles. From this research it is found out that the customers’ maintenance strategies at Bank BNI PTB Bandung have been run perfectly. The result of this research revealed that when the marketing strategies are implemented constantly to maintain a good relationship between the bank and the customers regarding the customers loyalty, it will have a positive impact for the bank in terms of customer relationship management. Keyword: Customer Relationship Management, Customers, Loyalty, Maintenance Strategy. AbstrakFokus dari penelitian ini adalah untuk mengetahui bagaimana pemasaran penjualan menemukan pelanggan baru dan Divisi CRO (Customer Relation Officer) mempertahankan pelanggan yang ada dengan program CRM yang mencakup beberapa media. Penelitian ini dilakukan di Bank BNI PTB Bandung selama 300 jam. Penelitian ini adalah penelitian deskriptif dengan pendekatan kualitatif dalam menganalisis datanya. Data primer diperoleh dari observasi langsung dan wawancara dengan karyawan dan pelanggan Bank BNI PTB Bandung, sedangkan data sekunder diperoleh dari buku, dokumen dari perusahaan ini, internet dan artikel penelitian. Dari penelitian ini peneliti menemukan bahwa strategi pemeliharaan di Bank BNI PTB Bandung telah berjalan dengan sempurna. Hasil penelitian ini telah berhasil menguak bahwa ketika strategi diterapkan secara konstan untuk menjaga hubungan antara bank dan nasabah terkait dengan loyalitas nasabah, itu akan berdampak positif bagi perusahaan khususnya dalam pengelolaan hubungan baik dengan nasabah/ pelanggan. Kata Kunci: Manajemen Hubungan Pelanggan, Pelanggan, Loyalitas, Strategi Pemeliharaan.
Analysis of Social Media Engagement for Archipelago Tourists in West Java Province Amanda Putri, Maitsa; Hendriyani, Chandra; Sitti Rochmah, Tengku
The International Journal of Business Review (The Jobs Review) Vol 6, No 2 (2023): The International Journal of Business Review. December 2023
Publisher : Fakultas Pendidikan Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/tjr.v6i2.59375

Abstract

This study aims to analyze social media engagement for domestic tourists in West Java province. In today's digital era, social media has become an important platform for sharing experiences and information about tourist destinations. This research focuses on Instagram and TikTok engagement of the West Java Tourism Office. The research method uses a descriptive qualitative method with data collection techniques using secondary data and the results of the analysis using the Analysis. or application. The data collected includes the results of performance analysis on a social media platform and past data. Based on research, it is known that TikTok has a higher engagement of 1.23% than Instagram, only 0.99%, which can also be seen from the number of likes, comments, and shares. Because the findings of the engagement rate are still below 5%, the authors suggest increasing creativity in creating content for published materials
ANALYSIS OF THE INTEGRATED HUMAN CAPITAL SYSTEM (DIGIHC) APPLICATION IN MEASURING EMPLOYEE DISCIPLINE AT PT BANK NEGARA INDONESIA (PERSERO) TBK KCU PER HIGHER EDUCATION BANDUNG Salsabila, Salsabila; Hendriyani, Chandra; Garnida, Agus
The International Journal of Business Review (The Jobs Review) Vol 6, No 2 (2023): The International Journal of Business Review. December 2023
Publisher : Fakultas Pendidikan Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/tjr.v6i2.59377

Abstract

Technological developments in the business world, especially in the field of human resources, can be both opportunities and threats.   To deal with it, human resources must be able to adapt to technological developments and improve their skills.   Technological transformation in human resource management involves collecting, maintaining, and updating employee data as well as activities such as recruitment, selection, training, and Performance management.  Discipline is an important factor in employee assessment, because good discipline can prevent ineffectiveness at work.  Human Resources Information System (HRIS) applications, such as the Integrated Human Capital System (DigiHC), can support effective and efficient management of employee discipline, but challenges remain in the use of these applications, such as filling attendance that is less than optimal. Therefore, this study aims to analyze the use of the DigiHC application in measuring employee discipline at Bank Negara Indonesia (BNI) KCU Perguruan Tinggi Bandung. This research uses a qualitative approach with a descriptive method. Primary data were collected through observation and interviews with related parties, while secondary data came from junals and reports. The results of this research are expected to help BNI in improving employee discipline through the  use of the DigiHC application.
Co-Authors Adhana, Defay Muda Amanda Putri, Maitsa Aninditha, Aqmalina Putri Cecilia Ashari Tanudarma Damayanti, Fenny Danang Nugroho, Danang Fenny Damayanti Fitriyani, Indah Pratiwi Garnida, Agus Imelda, Melvi Mega Putri Patricia, Anisa Salsabila Pitaloka, Indira Diah Pramadya, Hendri Raharja, Felicia Della Rivani, Rivani Rochmah, T.Sitti Rochmah, Tengku s Rochmah, Tengku Sitti Ruslan, Budiana safira, iffah amalia Salsabila, Salsabila Sitti Rochmah, Tengku Zain, Ratna Ningrum Wulandani