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All Journal Jurnal Pengolahan Hasil Perikanan Indonesia Jurnal Perikanan dan Kelautan Journal IPTEKS Pemanfaatan Sumberdaya Perikanan Jurnal FishtecH Jurnal Akuatika Indonesia JURNAL IPTEKS PEMANFAATAN SUMBERDAYA PERIKANAN Akuatikisle: Jurnal Akuakultur, Pesisir dan Pulau-Pulau Kecil Jurnal Sumberdaya Akuatik Indopasifik Dinamisia: Jurnal Pengabdian Kepada Masyarakat Jurnal Akuatiklestari Marinade Dinamika Maritim Akuatikisle: Jurnal Akuakultur, Pesisir dan Pulau-Pulau Kecil Journal of Marine and Coastal Science Leuit, Journal of Local Food Security Unri Conference Series: Community Engagement Journal of Maritime Empowerment SRIWIJAYA JOURNAL OF ENVIRONMENT Journal of Community Engagement Research for Sustainability NUSANTARA: Jurnal Pengabdian Kepada Masyarakat
Jumsurizal Jumsurizal
Program Studi Teknologi Hasil Perikanan, Fakultas Ilmu Kelautan Dan Perikanan, Universitas Maritim Raja Ali Haji, 29115, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Earth & Planetary Sciences Electrical & Electronics Engineering Energy Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Nursing Public Health Social Sciences Other

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Journal : NUSANTARA: Jurnal Pengabdian Kepada Masyarakat

 1 
Pengabdian Masyarakat Penguatan Local-Based Branding UMKM di Rempang Eco City Jumsurizal Jumsurizal; Siti Rahmawati; Surya Laia; Deva Tanti Harahap; Mega Ananda Putri; Mohd Dainel Hizad; Sri Supri Hartini; Sudaberi Sudaberi; Ketrine Audre Sinaga; Sinta Safira Munahar; Sudirmawati Laia
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 4 (2025): November: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v5i4.6827

Abstract

The Rempang Eco City area in Batam City has great potential for SMEs, especially in the culinary and local product sectors. However, the development of SMEs in this area is still limited due to a lack of knowledge about product packaging and minimal use of digital technology for marketing. The mentoring program conducted by KKN student group 62 aims to improve the competitiveness of SMEs through strengthening more modern packaging and digital marketing strategies using social media, especially Instagram. The method used is a qualitative approach with participatory observation, in-depth interviews, and group discussions. The stages of activities include an initial survey to map the potential and conditions of MSMEs, conducting workshops and training on product design, packaging, and digital marketing, as well as direct assistance in creating and managing social media accounts. The results of the activities show an improvement in the ability of MSME actors to create attractive packaging designs, manage social media as a product showcase, as well as increased digital interaction with consumers. This program successfully increased the selling value of products, expanded market reach, and built the confidence of MSME actors. Although there are challenges related to digital literacy and creativity, this program has a positive long-term impact in promoting economic independence in the community and strengthening local cultural identity in Rempang Eco City.
Co-Authors 2 Alfa Nelwan, 2 3 Muh. Kurnia, 3 Abiyyah, Ayu Adam Adam Aditya Hikmat Nugraha Agung Dhamar Syakti Alfa Nelwan Alfa Nelwan Aminatul Zahra Anggi Anggi Anggi Rananda Anggi, Anggi Apriandi, Azwin Astika Astika Aulia Rahman Aulia, Asmy Ema Azwin Azwin Chandra Joei Koenawan Cindytia Prastari Darma Saputra Dedy Kurniawan Deva Tanti Harahap Dwi Septiani Dwi Septiani Putri Fadhliyah Idris Fadli Ilhamdy, Aidil Febriadi, Deni Ginanjar Pratama Ginanjar Pratama Ginanjar Pratama Ginanjar Pratama Hasnarika, Hasnarika Hidayu, Putri Mas Ilham Jaya Ketrine Audre Sinaga Khairunnisa Khairunnisa Khairunnisa Khairunnisa Kurnia, Muhammad Lily Viruly M Ramlan Manullang, Benny Marasabessy, Ismael Mega Ananda Putri Mohd Dainel Hizad Muh. Kurnia Muh. Kurnia, Muh. Musbir Musbir Muzahar Natasyah, Siti Oktaviyani, Dwi Cahya Pajrin Buhari Putra, Catur Syahbani Putri Mas Hidayu Putri, Dwi Septiani Putri, R.Marwita Sari R. Marwita Sari Putri R. Marwitta Sari Putri Rahman, R. Fathul Rahmat Hidayat Reno Irwanto Risandi Dwirama Putra Riska Chintami Aulia Sahil, Muhammad Sahil Rizky Bin Sahrul Diansyah Saragih, Paramitha Sari Putri, R Marwita Satrio Manggala Bahari Sinta Safira Munahar Siti Rahmawati Sri Novalina Sri Supri Hartini Sudaberi Sudaberi Sudirmawati Laia Surya Laia Susiana T. Ersti Yulika Sari Tetty Tetty Tetty Tetty Tetty, Tetty Tri Yulianto Try Febrianto Ulia Fahmi Viona Selulalae, Anggrei Vister Efraim Amonio Gulo Wahyu Muzammil Wahyudin Wahyudin Wahyudin Wahyudin Wan Kirana Shabilla Wulan, Wulan Wulandari Wulandari Yulia Oktavia