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Journal : Enrichment: Journal of Multidisciplinary Research and Development

Product Layout Determination System Using the Association Rules Method Using the Equivalence Class Transformation Algorithm Haikal, Ahmed; Chrisnanto, Yulison Herry; Abdillah, Gunawan
Enrichment: Journal of Multidisciplinary Research and Development Vol. 1 No. 6 (2023): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v1i6.52

Abstract

Competition in the business world, specifically in the sales industry, requires companies to analyze the purchases made by customers during transactions in order to find effective business strategies. In the competitive fashion industry, merchants devise marketing strategies to increase sales. One strategy that can attract consumer interest is by organizing and arranging product displays, placing them in perfect layouts that align with customers' buying habits, making it easier for them to find and purchase products. Layout arrangement significantly influences customer satisfaction and purchase intent. The algorithm used in this study is Equivalence Class Transformation (ECLAT). The data used consists of transactional data from Aufco Clothing, specifically fashion products. A total of 1041 transactions were analyzed, using variables such as order number and items sold. The data was processed using JavaScript, with a minimum support of 0.2 and a minimum confidence of 0.7, resulting in 16 rules. The rules ranged from a min. confidence of 70% to a maximum confidence of 100%, forming 6 rules with 9 combinations of items.
Identification of Hoax News in the Using Community TF-RF and C5.0 Tree Decision Algorithm Santoso, Enrico Budi; Chrisnanto, Yulison Herry; Abdillah, Gunawan
Enrichment: Journal of Multidisciplinary Research and Development Vol. 1 No. 6 (2023): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v1i6.58

Abstract

News has a great influence on social and political conditions, and news can drive the economy of a country. Identifying hoax news is very important to ensure that the information circulating in society is true and reliable, and helps limit the spread of false information. In the process of reading news spread on social media, people do not know whether it is fact or hoax news because they cannot distinguish whether the news circulating is real news or fake news which if left unchecked can result in the public being misinformed. Therefore, this research process is to create a sistem for identifying hoax news using Decision Tree C5.0, which is an algorithm for the development of the C4.5 algorithm which in a process is almost similar, but the C5.0 algorithm has more value than the C4.5 algorithm which is used for the data mining process with a classification method for 1000 data obtained by web scraping using the keywords "election 2024", "politics" and "checkfaktapilkadamafindo" on the Turnbackhoax.id and Detik.com sites. In this study, what distinguishes it from several previous studies is its existence in several test scenarios, namely classification using feature weighting, which in classification using feature weighting is TF.RF. After testing the confusion matrix on the C5.0 algorithm, it produces accuracy, precision, and recall on each training / test data (70/30) resulting in accuracy 79.33%, precision 80.00%, recall 97.00%, then training / test data (80/20) resulting in accruracy 79.50%, precision 81.00%, recall 95.00%, then training and test data (90/10) resulting in accuracy 72.00%, precision 74.00%, recall 89.00%.
Consumer segmentation using K-Medians algorithm on transaction data based on LRFMP (length, recency, frequency, monetary, periodecity) Maulana, Akbar Dena; Ningsih, Ade Kania; Abdillah, Gunawan
Enrichment: Journal of Multidisciplinary Research and Development Vol. 1 No. 8 (2023): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v1i8.70

Abstract

Consumer loyalty has a crucial role for companies, especially in conditions of competition between companies. Success in retaining loyal customers is crucial. For this reason, customer loyalty analysis is needed to identify the level of consumer compliance with the company. In this case, consumer segmentation is also an important step to group consumers with similar characteristics to facilitate the management process. One of the analysis methods used is the LRFMP (Length, Recency, Frequency, Monetary, Periodecity) model, which examines consumer purchasing patterns based on various factors such as relationship length, last transaction time span, number of transactions, total money spent, and purchase regularity. The K-Medians grouping method was also used in this study. The data used is the history of purchase transactions in e-commerce for 373 days. From the application of LRFMP analysis and the K-Medians method, 4 clusters were obtained. The number of consumers in cluster 1 is 1183, cluster 2 is 1221, cluster 3 is 1206, and cluster 4 is 1102. The interpretation of the LRFMP model shows that 25.1% of consumers have high loyalty potential, 25.9% of consumers have low loyalty potential, 25.6% of consumers have high loyalty potential, and 23.4% of consumers have medium loyalty potential.