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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Journal of Management and Bussines (JOMB) Jurnal Fokus Manajemen
Yadi Ernawadi
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Jenderal Achmad Yani
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

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Journal : Jurnal Fokus Manajemen

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The Role of E-WOM in Stimulating Tourist Visits to the Bandung Zoo Riksa Dinasti Sundari; Yadi Ernawadi
Jurnal Fokus Manajemen Vol 3 No 1 (2023): MAY
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v3i1.3722

Abstract

The purpose of this study was to examine the effect of the E-WOM dimension on revisit intention mediated by the destination image of Bandung Zoo tourists. The instruments used to collect data have passed validity tests based on both logical and empirical approaches. The characteristics of the respondents in this study were tourists with a minimum age of 17 years who had visited the Bandung Zoo at least once during the past year and had read E-WOM about the Bandung Zoo through internet media which were the objects assessed in this study as many as 100 people. The type of data in this study is included in the primary data. The data collection technique used is cross-sectional or one shot study. Data processing techniques through surveys using online questionnaires. The data analysis technique used is multiple linear regression using SPSS version 25 and using the Sobel test. Of the ten proposed research hypotheses, eight of them are supported by empirical data. The findings of this study indicate that E-WOM influences revisit intention directly or indirectly. Meanwhile, the use of other concepts to directly influence revisit intention can be proposed by future researchers. The results of this study are also useful for the management of the object being assessed and the similar tourism industry regarding the design of strategies to improve the quality of these attributes.
Visitor Engagement contribution to increasing Revisit Intention of Borobudur Temple tourists Gusdinar Dwi Putra; Yadi Ernawadi
Jurnal Fokus Manajemen Vol 3 No 1 (2023): MAY
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v3i1.3731

Abstract

The purpose of this study was to examine the effect of the visitor engagement on revisit intention mediated by Candi Borobudur's memorable tourism experiances in Magelang Regency. The instrument used in this study has passed the external validity test, construct validity test, instrument validity test using product moment, and reliability test. The instrument is used as a means of collecting data from respondents, namely domestic tourists with a minimum age of 17 years who have experience visiting tourist destinations which are the objects assessed in this study as many as 121 people. The data collection technique used is cross-sectional or one shot study. The data analysis technique used is multiple linear regression using SPSS version 25 and using the sobel test. Of the ten proposed research hypotheses, seven of them are supported by empirical data. The findings of this study indicate that memorable tourism experiences cannot mediate the effect of visitor engagement on revisit intention. Meanwhile the use of other concepts to directly influence revisit intention can be proposed by further researchers. The results of this study are also useful for the management of the object being assessed and similar tourism industries regarding the design of strategies that are relevant to improving the quality of these attributes.
Co-Authors Adella Nilam Ayu Anjani Ariq Nasharullah Destianti Rahayu Putri Suripto Fina Syaidah Frandita Ahmad Zulfadhli Gusdinar Dwi Putra Maulani Puji Lestari Mohammad Vahreza Al-Pahlawi Muhamad Syahrul Ramdani Muhammad Hilmy Putri Saniah Nur Fadhillah Retno Ardilla Pertiwi Rieke Nurul Garini Riksa Dinasti Sundari Sandhy Putra Apriliansyah Sarah Ayu Anggita Novita Sari Silvia Yunita Putri Syafa Tasya Fahira Wulandari Hartana Mukti