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All Journal Edu Sains: Jurnal Pendidikan Sains dan Matematika HISTOGRAM: Jurnal Pendidikan Matematika JURNAL ILMIAH AKUNTANSI UNIVERSITAS PAMULANG JURNAL MATHEMATIC PAEDAGOGIC JURNAL PENELITIAN Jumat Pertanian: Jurnal Pengabdian Masyarakat Journal of Islamic Economics Jurnal Ekonomi dan Bisnis Islam (JEBI) Journal of Management and Islamic Finance Circle: Jurnal Pendidikan Matematika ABNA : Journal of Islamic Early Childhood Education Journal Focus Action of Research Mathematic (Factor M) Circle: Jurnal Pendidikan Matematika Jurnal Penelitian Sahmiyya: Jurnal Ekonomi dan Bisnis Journal of Islamic Economics and Finance Velocity: Journal of Sharia Finance and Banking Bisma : Business and Management Journal
Drajat Stiawan
UIN K.H. Abdurrahman Wahid Pekalongan
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Journal of Management and Islamic Finance

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THE EFFECT OF SHARIA COMPLIANCE, SERVICE QUALITY, PRODUCT QUALITY, AND ELECTRONIC WORD OF MOUTH ON CUSTOMER DECISIONS TO USE WADIAH PRODUCTS AT INDONESIAN SHARIA BANK (A CASE STUDY OF BSI AMBOKEMBANG BRANCH OFFICE) Rizkiana, Rosita; Drajat Stiawan
Journal of Management and Islamic Finance Vol. 3 No. 2 (2023): Journal of Management and Islamic Finance
Publisher : UIN Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/jmif.v3i2.7339

Abstract

The aim of the research is to determine the effect of sharia compliance, service quality, product quality, and electronic word of mouth on customers' decisions to use Wadiah at BSI Ambombang products. This research was field research with a descriptive quantitative approach. Data were obtained by distributing questionnaires to customers who use Wadiah products. The sampling technique was purposive sampling, which obtained 97 respondents. The data analysis techniques used instrument tests, classical assumption tests, multiple linear regression analysis, hypothesis testing, and coefficient of determination tests. The results show that the service quality, product quality, electronic word of mouth variable have a positive and significant influence on the customer's decision and the sharia compliance variable has a negative and significant effect on customers' decisions.
Co-Authors Abidatul Kamillah Agustina, Prafasta Vika Ahmad Rosyid Amalia Amiza Amilatu Dzakiroh Anilah, Feti Ayada Ulufal Qolbi Devy, Happy Sista Diah Rahmawati Falahurida Nur Zulfa Hendri Hermawan Adinugraha Hilmi Dzaki Husni Awali Imahda Khoiri Furqon Khasanah, Siti Awaliyatun Mahdiah, Farah Makruf Widodo Mochamad Yusuf Ningrum, Tiara Nur Mustaqimah Putriningsih, Saniyah Retno Wahyuningsih Rizkiana, Rosita Robiah, Siti Tri Anagh Firli Utami, Yunita Lisnaningtyas Vanessa Imeldalia Widodo, Makruf Zahidah, Saifty Rahma