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Yogi Suprayogi Sugandi
Department Public Administration, Universitas Padjadjaran, Bandung
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Journal : Jurnal Ilmiah Edunomika (JIE)

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Exploring Repurchase Intention and Key Factors in Dental Care Decisions: Evidence from Dental Clinics in Bandung City, Indonesia Suprayogi, Yogi; Mangruwa, Rajiv Dharma; Suryono, Herdiansyah Gustira Pramudia; Ramadhian, Mochamad Arief Rahman
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 1 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i1.16509

Abstract

This study seeks to identify the factors that influence patient repurchase intentions in dental clinics in Bandung, Indonesia, as well as how these factors interact to determine patients' decisions to return to the clinic. Based on a survey of 177 respondents, this research identifies five main factors influencing repurchase intention: quality of medical service, physical and emotional comfort, trust in the professionalism of doctors, prices, and social influences from family and friends. The analysis shows that both social influence and service quality significantly influence the repurchase intention, which social influence has the most significant influence on repurchase decisions. These findings provide important insights for dental clinics in designing marketing and service strategies that focus on improving the overall quality of the social influence and service quality, which can increase repurchase intentions. This research also promotes the development of the knowledge on health service marketing, in the context of the dental care industry in Indonesia. Keywords:​ repurchase intention, service quality, social influence.
Co-Authors Abdul Latif Afrida, Anggrelia Ahmad Zaini Miftah Ainun Juniarsi Nur, Andi Akram, Putra Tri Amelia, Lita Anhar Fauzan Priyono Ardie Putra, Alfian Prayana Ari Ganjar Herdiansah Arry Bainus, Arry Asep Sumaryana Asterina, Fenty Atty Tri Juniarti Bayu Indra Setia Bintarsih Sekarningrum Budhi Gunawan Budiman Pohan Budiman Rusli Budiman Rusli Chaerey Ranba Sholeh Darmayanti Darmayanti Dede Kurnia, Dede Dedi Sukarno Degina Mardiana Dematria Pringgabayu Desi Yunita Dhani S. Hudaya Didin Muhafidin Didit Haryadi Diki Suherman Erik Syawal Alghifari Fadhlya, Deviana Fahri Juarsa Muhammad Fikri Mohamad Rizaldi Ghefira Nurul Qolbi Halilm, Hilman Abdul Herdiansyah Gustira Pramudia Suryono Herijanto Bekti Herliani Putri Ratnaningsih Heru Nurasa Ida Widianingsih Ilham Hidayatulloh Imanudin, Imanudin Indra Aldila Wiradiputra Isra Muksin Josy Adiwisastra Jufitra Vintarno Juniarsi Nur, Andi Ainun Kaenong, Hamiduddin Arief Karsikah, Karsikah Kushendar, Deden Hadi Luckyardi, Senny Mahmudah, Fitria Mas Halimah Mila Mardotillah, Mila Mirza Abdi Khairusy Mochamad Arief Rahman Ramadhian Mochamad Irfan Rafif Hakim Mohammad Benny Alexandri Muhammad Fakhrur Razy Muhammad Fauzi Muhammad Fedriansyah Ningsih, Nurul Hutami Nurzaman, Adi Okparizan Okparizan Pamungkas, Eksa Pangestu, Erry S.R. Pawitra, Mohammad Tyas Prita Amalia, Prita R. Dudy Heryadi R. Widya Setiabudi Sumadinata Rahmat Hidayat Rajiv Dharma Mangruwa Ramadhana, Raul Roni Ekha Putera Sabrina, Nina Sherly Artadhita Sinta Ningrum Sita Deliyana Firmialy Slamet Usman Ismanto Soemarwoto, Rini Susetyawati Syaiful Huda Syaiful Huda Vanessa Gaffar WAHJU GUNAWAN Wahyu Gunawan Wawan Hermawan Wawan Purwandi Widya Setiabudi Sumadinata Yudi Azis Yulia Nur Hasanah