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Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

Pengaruh Citra Merek Terhadap Loyalitas Pelanggan pada Perusahaan Penerbitan: Survei pada Pengikut Akun Instagram Penerbit Mediakita Nadhirah Fahrani; Mohammad Benny Alexandri; Ratih Purbasari
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 5 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i5.7176

Abstract

This study aims to examine the impact of brand image on customer loyalty at Mediakita Publisher, a publishing company. Brand image and customer loyalty are the objects of this research as independent and dependent variables. This research employs a descriptive quantitative methodology utilizing a survey research design. The study's population comprised all followers of the Mediakita Publisher Instagram account, with a sample size of 100 respondents. For this analysis, SPSS version 25 is being used, and the results indicated a positive and significant impact of brand image on customer loyalty at Mediakita Publisher, with an influence of 36.9%. Increasing contact with account followers through interactive material, publishing books on customer-interested subjects, and releasing special edition books are some ideas that can be made.
Optimalisasi Standar Operasional Prosedur (SOP) Pencairan Anggaran Secara Digital pada Deputi Bidang Keuangan BPJS Ketenagakerjaan Nisrina Thufailah; Mohammad Benny Alexandri
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 5 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i5.7381

Abstract

BPJS Employment requires budget planning to support its smooth operations. So that the budget can be realized properly, it is contained in the Regulation of the Directors of BPJS Employment Number 35/PERDIR.07/12/2022 which regulates the Procedures and Authority for Budget Disbursement. Even though these procedures have been implemented, there are still problems in the budget disbursement process. This research aims to find out how BPJS Employment applies digital budget disbursement SOP optimization to the Deputy for Finance. This research uses a qualitative method with a descriptive approach, which was carried out through interviews, observation and documentation to identify the optimization steps needed. The main finding of this study is the optimization of digital budget disbursement SOPs which have been implemented by the Deputy for Finance at BPJS Employment.  This causes problems, such as irregular return of documents, especially due to lack of clarity in the regulations regarding budget disbursement deadlines. Apart from that, changes have been proposed in optimizing procedures, such as implementing a maximum time limit for returning files of two working days, providing a maximum approval time limit of five working days for the cashier section, and limiting the number of daily disbursement applications, as well as creating a monitoring dashboard to increase transparency and effectiveness in budget management.
Co-Authors Adriansyah Adriansyah Agus Taryana Agus Taryana Ahmad Dzikriyansah Ahmad Hadi Amiruddin Amiruddin Arianis Chan Asep Hegantara Asep Subrata Asep Suryadi Aulia Hakim, Marsha Awang Setiawan Beni Gunadi Budiman Rusli Budiman Rusli Candradewini Candradewini Candradewini Candradewini Chandra P Cosvi Hardinata Danias Rahmanita Ruslan Deasy Silvya Sari Devi Melisa Damiri Devi Melisa Damiri, Devi Melisa Dian Fordian Diani Utami Nafisah Diki Suherman Dimas Taupik Hidayat Dini Noviani Dudi Ahmad Wardiana Dzikriyansah, Ahmad Eka Nurcahya Eka Purbaseta Eko Bayu Nugroho Eko Sunaryo Ema Fauziyah Enung Khusufmawati Erna Maulina Eva Nopalina Panjaitan Evi Rosmauli Manurung Farisadri Fauzan Friska Prastya Harlis Hamid, Muhammad Nawal Heru Bangkit Sanjaya Heru Nurasa Herwan Abdul Muhyi Hidayat, Dimas Taupik Hutagalung, Jeriko N.J. Ida Widianingsih Idris, Sofyan Kaenong, Hamiduddin Arief Keilan Rezkia Mumtaazah Kesuma, T Meldi Laksono Trisnantoro Lina Auliana M. Nur Hidayah Wiradika Mahdani Ibrahim Mahmudah, Fitria Margo Purnomo Marsha Aulia Hakim Mas Halimah Mas Rasmini Meita Pragiwani Meita Pragiwani Muhammad Adam, Muhammad Muhammad Donie Aulia Muhammad Rizal Mukhlis Yunus Nadhirah Fahrani Nadya Allyssia Putri Nenden Kostini Nisrina Thufailah Novia Elva Leni Nurcahya, Eka Nurdin, Tubagus Asep P, Chandra Pragiwani, Meita Pratiwi, Raenita R. Anang Muftiadi R. Dudy Heryadi R. Ira Irawati R. Widya Setiabudi Sumadinata R. Widya Setiabudi Sumadinata Raden Marsha Aulia Hakim Radhi, Fahrul Ratih Purbasari Ratna Meisa Dai Ria Arifianti Rochmat Bahtiar Ruslan Ruslan Rusli Baijuri Sam'un Jaja Raharja Sebastian, Felix Kenneth Silvianadewi, Silvia Slamet Usman Ismanto Suci Rahma Sundari Suhal Kusairi Sukirman Sukirman Sumadinata, Widya Supriyanto Supriyanto Suryanto Suryanto Suwandi, Imam Tribowo Rachmat Fauzan Tuzahro, Fatimah Ulima Nathania Tamba, Devina Umi Narimawati Wendy Merdekawan Widya Setiabudhi Wiradika, M. Nur Hidayah Yayan Nuryanto Yogi Suprayogi Sugandi Zeis Zultaqawa Zeis Zultaqawa Zultaqawa, Zeis