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Journal : Jurnal Mahasiswa Agribisnis

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STRATEGY OF CONCENTRATE FEED BUSINESS DEVELOPMENT AT CV. MULTI NISSA KENCANA IN STABAT DISTRICT, LANGKAT REGENCY, NORTH SUMATERA PROVINCE Maudia, Shyfa; Jamilah, Jamilah; Puarada, Sakral Hasby; Barmawi, Barmawi; Suryadi, Suryadi
Jurnal Mahasiswa Agribisnis Vol. 3 No. 2 (2025): Januari
Publisher : LPPM Universitas Malikussaleh - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jma.v3i2.20803

Abstract

CV. Multi Nissa Kencana is a company that produces concentrate feed which is located in Stabat District, Langkat Regency, North Sumatra Province. Sales of feed concentrates have experienced a decline in production in the last two years due to limited raw materials and raw material prices which are increasing from year to year. Apart from that, the increasing demand for feed concentrate creates opportunities for CV Multi Nissa Kencana, so a development strategy for the feed concentrate business is needed. This research aims to develop an appropriate development strategy for the feed concentrate business in CV. Multi Nissa Kencana. The research method used is descriptive qualitative. The data analysis used in this research is SWOT analysis. The results of the analysis show that the alternative development strategy is appropriate to be applied to the CV concentrate feed business. Multi Nissa Kencana uses an SO (Strength-Opportunity) strategy, namely by evaluating distribution performance and identifying areas that need to be improved by establishing partnerships with distributors, maintaining the quality of concentrate feed and increasing brand awareness by using various marketing channels.
Co-Authors Adharina, Nurul Adhiana, Adhiana Azzahra, Amalia Fadli Fadli Fahrozi, Muhammad Erwin Fatimah Zuhra Fatmawati Fatmawati Hafni Zahara Hasballah, Maria Ulfa Hendra Cipta Hock, Kway Eng Ibrahim Ibrahim Islamiyah, Annisa Rizka Iyulen Pebry Zuanny Jamaluddin Jamaluddin Jamilah Jamilah Julia Aridhona, Julia Karjuniwati, Karjuniwati Kembaren, Emmia Tambarta Maria Ulfa Marina Ulfah Martina Martina Maudia, Shyfa Mohd Yusoff, Mohd Mustika, Juli Nelly Fridayanti Nurhajijah, Nurhajijah Puarada, Sakral Hasby Riani Riani, Riani Rita Ariani Safrilsyah Safrilsyah salamah salamah Silahuddin Silahuddin Silmi, Miftahus Sri Suyanta Sulfira, Melania Suryadi Suryadi Tanjung, Ade Firmansyah Tina Martina, Tina Zain, Fajran Zaura, Erta Fatima Zuriani, Zuriani