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All Journal JAM : Jurnal Aplikasi Manajemen E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Manajemen Pendidikan INOVATIF: Jurnal Penelitian Pendidikan, Agama dan Kebudayaan JURNAL PENDIDIKAN TAMBUSAI Madrosatuna: Journal of Islamic Elementary School eCo-Buss Journal of Digital Marketing and Halal Industry Studi Ilmu Manajemen dan Organisasi eCo-Fin Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Asyhari Asyhari, Asyhari
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : JAM : Jurnal Aplikasi Manajemen

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Uncovering the Power of Consumer Involvement: How Perceived Quality Drives E-Commerce Behavior? Asyhari, Asyhari; Pudjihastuti, Sri Hindah; Alfionita, Vina; Othman, Azmahani Yaacob
Jurnal Aplikasi Manajemen Vol. 22 No. 3 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.03.14

Abstract

Consumer involvement is an important factor in shaping consumer behavior, such as purchase intention, satisfaction, and loyalty. However, scholars have not explored its impact on e-commerce. This study aims to investigate the impact of consumer involvement, which consists of opinion-seeking, product variety, and product involvement, on perceived quality and e-commerce behavior. A quantitative research design uses 300 respondents from Oclo Official consumers in Semarang City. Data analysis using Partial Least Square Structural Equation Model (PLS-SEM) with SmartPLS version 4.0.9. The findings revealed that opining-seeking, product variety, and involvement have a positive effect on perceived quality. Other findings demonstrated that perceived quality has a positive effect on e-commerce behavior. Finally, the result concluded that perceived quality can mediate relationship factors in e-commerce behavior. The implication of this study offers new insights into the importance of consumer involvement in e-commerce. The most important implication is that e-commerce businesses must enhance perceived product quality, as it directly influences customer behavior, such as purchase intention, satisfaction, and loyalty. Companies can strengthen long-term relationships with consumers by offering a wider variety of products and maintaining high quality.
FACTORS AFFECTING SALESPERSON PERFORMANCE IN SMEs CREATIVE INDUSTRY OF CENTRAL JAVA Asyhari, Asyhari; Yuwalliatin, Sitty
Jurnal Aplikasi Manajemen Vol. 18 No. 1 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.01.17

Abstract

This study aims to examine the influence of emotional intelligence, spiritual intelligence, personality and competency toward salesperson performance in SMEs Creative Industry of Central Java. The research uses survey design which a quantitative approach. Data collected from 150 respondents by distributing questionnaires, and then Structural Equation Modeling (SEM) is used to test the hypotheses. The finding of this study demonstrated that emotional intelligence, spiritual intelligence, personality and competency have a positive influence on salesperson performance. The originality of this study is the important role of the internal salesperson in order to enrich the sales management literature. This research has limitations related to indicators are used; therefore future researchers are suggested to expand the indicators of measure salesperson performance and other variables.
THE INFLUENCE OF GREEN MARKETING STRATEGY ON PURCHASING DECISION WITH MEDIATION ROLE OF BRAND IMAGE Asyhari, Asyhari; Yuwalliatin, Sitty
Jurnal Aplikasi Manajemen Vol. 19 No. 3 (2021)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.03.07

Abstract

This study aims to determine and analyze the influence of green marketing, corporate social marketing, and green product innovation on purchasing decisions with the brand image as an intervening variable. The population is consumers who purchase go green products in central java. By using the purposive sampling technique, obtained a total sample of 140 respondents. The analysis tool is the analysis path, which was previously tested for validity, reliability, and the classic assumption test. The test results show that green marketing, corporate social marketing, and green product innovation have a positive influence on brand image. Green marketing, corporate social marketing, green product innovation, and brand image positively influence purchasing decisions. Brand image can be an intervening variable between green marketing and purchasing decisions, while brand image can be an intervening variable between corporate social marketing and purchasing decisions. Brand image can be an intervening variable between green product innovation on repurchase. The more the company can innovate on environmentally-friendly products, the more it will improve the positive image to increase consumers' decisions. Future studies should consider green perceived quality, brand awareness, and brand trust to understand consumer purchasing decisions better.
Co-Authors Ayuni, Sri Azhari, Jalaludin Dari, Lutfi Wulan Dyana Wijayanti Edi Purwanto Fachrunnisa, Olivia Gigih, Dedy Idha Nurhamidah, Idha Lutfi Nurcholis Nila Ubaidah Novita Sari Nurwidiana Nurwidiana Oktavia, Laily Nur Othman, Azmahani Yaacob Primananda, Naufal Athiya Raudlatul Jannah Salleh, Wan Anisabanum Sam Farisa Chaerul Haviana Saputri, Pungky Lela Sari, Febi Alfaticha Sitty Yuwalliatin, Sitty Sri Hindah Pudjihastuti, Sri Hindah Sugeng Purwanto Vina Alfionita, Vina