Article Per Year (5 Year)
p-Index From 2020 - 2025
2.842
P-Index
This Author published in this journals
All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) SEIKO : Journal of Management & Business International Journal of Financial, Accounting, and Management Jurnal Ilmiah Edunomika (JIE) Prima Ekonomika : Jurnal Ekonomi dan Bisnis INTELEKTIUM Journal of Applied Business, Taxation and Economics Reseach Jurnal Ekonomi Review Gajah Putih (GPJER) INJURITY: Journal of Interdisciplinary Studies Jurnal Pengabdian Masyarakat Bangsa Jurnal Ekonomi Kreatif Indonesia Jurnal Inovasi Bisnis Indonesia (JIBI) AIM: Journal of Islamic Education Management
Hapid Hapid, Hapid
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

Published : 19 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Maneksi (Management Ekonomi Dan Akuntansi)

 1 
PENGARUH INFLUENCER SOCIAL MEDIA DAN CONTENT MARKETING TERHADAP MINAT BELI GENERASI Z DI KOTA PALOPO Rudi, Rudi; Ikbal, Muhammad; Hapid, Hapid
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 14 No. 4 (2025): December
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v14i4.3308

Abstract

Introduction: The advancement of digital technology has transformed the marketing landscape, particularly in reaching Generation Z, who have grown up within the social media ecosystem. Influencer and content marketing have become increasingly popular strategies, as they are believed to shape opinions and drive purchase intention among young consumers.Methods: This study aims to analyze the influence of social media influencers and content marketing on Generation Z's purchase intention in Palopo City. A quantitative approach was employed, using a survey method that involved 133 respondents selected through purposive sampling. Data analysis was conducted using multiple linear regression with the assistance of SPSS 25.Results: The results show that both independent variables have a positive and significant effect on purchase intention, both partially and simultaneously. The coefficient of determination (R²) value of 0.541 indicates that 54.1% of the variation in purchase intention can be attributed to the influence of social media influencers and content marketing. These findings reinforce the role of digital marketing in supporting MSME growth strategies through the targeted use of social media.Keywords: Influencer, Content Marketing, Purchase Intention, Generation Z, Digital Marketing
Co-Authors Adang Hambali, Adang Aggara, Oki Agus Pahrudin Agus, Nurcayanti Al-Fathoni, Bilal Zakawali Altri Wahida Antong Antong, Antong Asa, Renaldi Azila, Nur Azzahra, Andi Mutiara Edi Maszudi Haedar Haedar, Haedar Halim Usman, Halim Hardiansyah, Diva Nadya Hasriani Hasriani, Hasriani Hidayat , Agus Hijriyani, Fitri I Ketut Patra, I Ketut Jumawan Jasman Junaidi Junaidi Koderi Lanteng Bustami, Lanteng Maming, Rian Mohamad Erihadiana, Mohamad Muhammad Ikbal Rudi Rudi Samsul Bachri, Samsul Siti Julaeha, Siti Siti Patimah Sukma, Anita Sulihin, Rahma Suparni Sampetan, Suparni Syafrimen Syafril Taslim, Egi