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All Journal Jurnal Kajian Manajemen Bisnis Equilibrium Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Jurnal EK dan BI JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Innovative: Journal Of Social Science Research Marketgram Journal Human Capital Development Panorama Nusantara Manajemen : Jurnal Ekonomi J-CEKI
Salman Paludi
Universitas ASA Indonesia
Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Marketgram Journal

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PENGARUH PERSEPSI HARGA, KUALITAS PELAYANAN, DAN KUALITAS PRODUK DI RESTORAN HOKA-HOKA BENTO MALL GRAHA CIJANTUNG Chastuti Kasanah; Salman Paludi
Marketgram Journal Vol. 1 No. 2 (2023): Marketgram Journal (MJ)
Publisher : PT Naureen Digital Education

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Abstract

Abstract is This study aims to examine the effect of perceived price, service quality, and product quality on customer satisfaction at Hoka-Hoka Bento Mall Graha Cijantung. This survey was conducted on customers who had purchased Hoka-Hoka Bento products at Hokben Mall Graha Cijantung during April-May 2023. In this study, a quantitative method was used. Primary data was collected through questionnaires which were distributed using the accidental sampling method. The number of respondents involved in this study were 100 respondents. The collected data is then carried out using several tests, namely validity tests and reliability tests. Data analysis involves the use of multiple linear regression analysis methods, correlation coefficients, determinations. This analysis will be carried out using SPSS software version 25. These findings indicate that perceptions of price, service quality, and product quality have a partial effect on customer satisfaction. Overall, the findings of this study show gradually that these three variables influence customer satisfaction
Co-Authors Ahmad Nurholis Alya Putri Rohali Amelia Rinjani Anis Tyantini Eka Putri Astri Susanti Noor Chastuti Kasanah Dewi Gustiawati Dewi Gustiawati Dinda Robian Dyah Kumala Sari Faris Rifki Abdillah Fatimah Az Zahra Helda Chylia Sianturi Inna Wulan Ningtias Lailatul Mukaromah Laily Rahmawati Lukman Nul Hakim Maulana Hasanudin Rahmah Juwita Setiawan Larosa Siti Nurchorimah Slamet Jumheri