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Journal : Panorama Nusantara

ANALISIS PENGARUH ELECTRONIC WORD OF MOUTH (e-WOM) TERHADAP CITRA DESTINASI, KEPUASAN WISATAWAN, DAN LOYALITAS DESTINASI PERKAMPUNGAN BUDAYA BETAWI (PBB) SETU BABAKAN JAKARTA SELATAN Salman Paludi
Panorama Nusantara Vol 11 No 1 (2016): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The development of internet users in Indonesia lately increased rapidly resulting effect great change for someone to convey the message or information to others. The widespread use of social networking sites to make the deployment of an information or news by word of mouth via the Internet (e-WOM) is widespread, including information about an attraction information, such as the Setu Babakan in South Jakarta. From previous studies, such as Putu Yudi Setiawan (2014), Geng-Qing Christina Chia, Hailin Qu (2008) and Zarrad H and Debabi M. (2015) diketahu that there pengarun of-variables such as e-WOM, Citra destinations , tourist satisfaction and destination loyalty. With 280 sample data visitor and using SEM as a tool of analysis can be seen that in the attraction Setu Babakan there is a significant positive effect between e-WOM with Citra destinations, image destinations positive effect on satisfaction rating, and image destinations also affect positive on Loyalty destinations. Meanwhile between e-WOM variable with traveler satisfaction and traveler satisfaction to destination loyalty has no effect.
ANALISIS PENGARUH ELECTRONIC WORD OF MOUTH (e-WOM) TERHADAP CITRA DESTINASI, KEPUASAN WISATAWAN, DAN LOYALITAS DESTINASI PERKAMPUNGAN BUDAYA BETAWI (PBB) SETU BABAKAN JAKARTA SELATAN Salman Paludi
Panorama Nusantara Vol 11 No 1 (2016): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of internet users in Indonesia lately increased rapidly resulting effect great change for someone to convey the message or information to others. The widespread use of social networking sites to make the deployment of an information or news by word of mouth via the Internet (e-WOM) is widespread, including information about an attraction information, such as the Setu Babakan in South Jakarta. From previous studies, such as Putu Yudi Setiawan (2014), Geng-Qing Christina Chia, Hailin Qu (2008) and Zarrad H and Debabi M. (2015) diketahu that there pengarun of-variables such as e-WOM, Citra destinations , tourist satisfaction and destination loyalty. With 280 sample data visitor and using SEM as a tool of analysis can be seen that in the attraction Setu Babakan there is a significant positive effect between e-WOM with Citra destinations, image destinations positive effect on satisfaction rating, and image destinations also affect positive on Loyalty destinations. Meanwhile between e-WOM variable with traveler satisfaction and traveler satisfaction to destination loyalty has no effect.
ANALISIS PENGARUH ELECTRONIC WORD OF MOUTH (e-WOM) TERHADAP CITRA DESTINASI, KEPUASAN WISATAWAN, DAN LOYALITAS DESTINASI PERKAMPUNGAN BUDAYA BETAWI (PBB) SETU BABAKAN JAKARTA SELATAN Salman Paludi
Panorama Nusantara Vol 11 No 1 (2016): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of internet users in Indonesia lately increased rapidly resulting effect great change for someone to convey the message or information to others. The widespread use of social networking sites to make the deployment of an information or news by word of mouth via the Internet (e-WOM) is widespread, including information about an attraction information, such as the Setu Babakan in South Jakarta. From previous studies, such as Putu Yudi Setiawan (2014), Geng-Qing Christina Chia, Hailin Qu (2008) and Zarrad H and Debabi M. (2015) diketahu that there pengarun of-variables such as e-WOM, Citra destinations , tourist satisfaction and destination loyalty. With 280 sample data visitor and using SEM as a tool of analysis can be seen that in the attraction Setu Babakan there is a significant positive effect between e-WOM with Citra destinations, image destinations positive effect on satisfaction rating, and image destinations also affect positive on Loyalty destinations. Meanwhile between e-WOM variable with traveler satisfaction and traveler satisfaction to destination loyalty has no effect.
ANALISIS PENGARUH ELECTRONIC WORD OF MOUTH (e-WOM) TERHADAP CITRA DESTINASI, KEPUASAN WISATAWAN, DAN LOYALITAS DESTINASI PERKAMPUNGAN BUDAYA BETAWI (PBB) SETU BABAKAN JAKARTA SELATAN Salman Paludi
Panorama Nusantara Vol 11 No 1 (2016): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of internet users in Indonesia lately increased rapidly resulting effect great change for someone to convey the message or information to others. The widespread use of social networking sites to make the deployment of an information or news by word of mouth via the Internet (e-WOM) is widespread, including information about an attraction information, such as the Setu Babakan in South Jakarta. From previous studies, such as Putu Yudi Setiawan (2014), Geng-Qing Christina Chia, Hailin Qu (2008) and Zarrad H and Debabi M. (2015) diketahu that there pengarun of-variables such as e-WOM, Citra destinations , tourist satisfaction and destination loyalty. With 280 sample data visitor and using SEM as a tool of analysis can be seen that in the attraction Setu Babakan there is a significant positive effect between e-WOM with Citra destinations, image destinations positive effect on satisfaction rating, and image destinations also affect positive on Loyalty destinations. Meanwhile between e-WOM variable with traveler satisfaction and traveler satisfaction to destination loyalty has no effect.
ANALISIS PENGARUH ELECTRONIC WORD OF MOUTH (e-WOM) TERHADAP CITRA DESTINASI, KEPUASAN WISATAWAN, DAN LOYALITAS DESTINASI PERKAMPUNGAN BUDAYA BETAWI (PBB) SETU BABAKAN JAKARTA SELATAN Salman Paludi
Panorama Nusantara Vol 11 No 1 (2016): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of internet users in Indonesia lately increased rapidly resulting effect great change for someone to convey the message or information to others. The widespread use of social networking sites to make the deployment of an information or news by word of mouth via the Internet (e-WOM) is widespread, including information about an attraction information, such as the Setu Babakan in South Jakarta. From previous studies, such as Putu Yudi Setiawan (2014), Geng-Qing Christina Chia, Hailin Qu (2008) and Zarrad H and Debabi M. (2015) diketahu that there pengarun of-variables such as e-WOM, Citra destinations , tourist satisfaction and destination loyalty. With 280 sample data visitor and using SEM as a tool of analysis can be seen that in the attraction Setu Babakan there is a significant positive effect between e-WOM with Citra destinations, image destinations positive effect on satisfaction rating, and image destinations also affect positive on Loyalty destinations. Meanwhile between e-WOM variable with traveler satisfaction and traveler satisfaction to destination loyalty has no effect.
PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUASAN PELANGGAN DI RESTORAN UCCELLO Dyah Kumala Sari; Salman Paludi
Panorama Nusantara Vol 15 No 1 (2020): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aimed to determine and analyze the influence of service quality, product quality, and promotion on customers satisfaction in Uccello Restaurant. The population in this research are customers of Uccello Restaurant from April to August 2019. The sampling technique used non probability sampling, with purposive sampling method to determine 100 respondent. The data collection by accidental technique using the questionnaire that has been tested for validation and reliability. The analytical method used the Clasic test, before Multiple Linear Regresion by SPSS 20. The 100 respondents as a tool, followed by F, t, Correlation and Determination Test. The results of this study prove that partially, the variable service quality has significantly effect on customers satisfaction, the variable product quality has significanly effect on customers satisfaction, and the variable promotions has significanly effect on customers satisfaction. Therefore, variables service quality, product quality and promotion simultaneously affect to customers satisfaction.
PENGARUH PROMOSI, KUALITAS PELAYANAN DAN LOKASI TERHADAP KEPUASAN PELANGGAN PADA TOKO BEAU MY BEAUTY SHOP DI DADAP SUKMAJAYA Dinda Robian; Salman Paludi
Panorama Nusantara Vol 14 No 2 (2019): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

This study aims to analyze how much influence the promotion, quality of service, and location to customer satisfaction in BEAU My Beauty Shop Dadap Sukmajaya. Population in this study people from customers BEAU My Beauty Shop Dadap Sukmajaya in May until July 2019 and Samples in this study100 respondents. Sampling method used is Purposive sampling Method. Analysis tools using multiple regression analysis. Based on the analysis, it can be concluded that, there is a real effect of promotion variables to the customer satisfaction with a contribution of 4,67%, There is a real influence of quality of service variable to customer satisfaction with contribution equal to 9,13%, There is a real influence of location variable to customer satisfaction with contribution equal to 20,17%. The independent variables, Simultaneously, have significantly influenced customer satisfaction by 41,74%.