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All Journal INFOKAM Fokus Ekonomi Jurnal STIE Semarang (Edisi Elektronik) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Educatio FKIP UNMA Studi Kasus Inovasi Ekonomi Enrichment : Journal of Management MALA'BI JME Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Scientia JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Journal of Community Service and Engagement Jurnal Abdimas Ekonomi dan Bisnis MOVE: Journal of Community Service and Engagement Journal of Social Work and Empowerment E-Prosiding Seminar Nasional Manajemen dan Akuntansi STIE Semarang (SENMAS) Jurnal Pengabdian Masyarakat dan Riset Pendidikan Economic Education Analysis Journal International Journal of Business and Quality Research Asian Journal of Management, Entrepreneurship and Social Science EduImpact: Jurnal Pengabdian dan Inovasi Masyarakat
Fidyah Yuli Ernawati, Fidyah Yuli
Sekolah Tinggi Ilmu Ekonomi Semarang
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Journal : JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi

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ANALISA LITERASI KEUANGAN, INKLUSI KEUANGAN DAN KINERJA USAHA UKM PETANI BUNGA KOPENG Wachidah Fauziyanti; Fidyah Yuli Ernawati
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 3 No 1 (2021): Jurnal Capital
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/capital.v3i1.84

Abstract

Abstract. The purpose of this study was to determine the understanding of financial literacy and inclusion as well as the business performance of respondents who are members of cooperatives in Kopeng village. Data obtained by survey through a questionnaire given to 37 respondents. While the research method used is descriptive qualitative research. Where the survey results obtained the category index of financial literacy, financial inclusion and the performance of the respondent's business. The results of financial literacy were obtained by an average of 3.85 or a sufficient literate category scale with a percentage of more than 75% understanding, financial inclusion was obtained by an average of 3.71 or sufficient category financial inclusion because the respondents on average had access to banks and institutions financing, while the respondent's business performance obtained an average of 3.86. Suggestions for respondents to further improve financial literacy and inclusion which are expected to have an impact on improving business performance. For further research, a quantitative research method can be used, the effect of the three variables and other research objects.
PENGARUH KESADARAN MERK, ASOSIASI MERK DAN LOYALITAS MERK TERHADAP EKUITAS MERK PENGGUNA MAXIM DI KOTA SEMARANG Evinta Amalia Nurhidayah; Fidyah Yuli Ernawati; Adlan Susendra
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 5 No 1 (2023): July 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/capital.v5i1.168

Abstract

Transportasi merupakan salah satu sarana perhubungan yang sangat penting dalam segala hal aktivitas manusia. Semakin berkembang sarana transportasi semakin mudah terjalin hubungan antar manusia. Seperti halnya saat ini perkembangan di industri transportasi berkembang dengan sangat pesat, terlihat dari munculnya transportasi ojek online salah satunya adalah Taxi Maxim. Penelitian ini bertujuan untuk mengetahui pengaruh kesadaran merek, asosiasi merek dan loyalitas merek terhadap ekuitas merekpengguna Maxim di Kota Semarang. Populasi dari penelitian ini adalah semua pengguna aplikasi Maxim di Kota Semarang. Teknik pengambilan sampel dalam penelitian ini dilakukan dengan metode non probability dengan menggunakan metode sampling aksidental (accidental samping). Maka sampel dari populasi ini adalah siapa saja yang secara kebetulan menggunakan aplikasi Maxim untuk media transportasi online. Penelitian ini menggunakan metode kuantitatif. Data yang diperoleh kemudian dilakukan analisis meliputi: uji validitas, uji reliabilitas, uji asumsi klasik yang terdiri dari: uji normalitas, uji multikolinearitas, uji heteroskedastisitas, uji autokorelasi, analisis regresi linear berganda, uji t, uji F,dan analisis koefisien determinasi (R2).
PENGARUH FASILITAS, KEPUASAN DAN KEPERCAYAAN TERHADAP LOYALITAS NASABAH MOBILE BANKING BANK JATENG CABANG UTAMA SEMARANG Nurhidayah, Evinta Amalia; Ernawati, Fidyah Yuli; Irmawati, Monica
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 7 No 1 (2025): jurnal capital
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/capital.v7i1.288

Abstract

Abstract. Mobile banking (m-banking) has a big role in increasing customer loyalty. Easy access via smartphone devices, m-banking allows users to manage their finances without having to visit the bank physically. With this convenience, it builds a positive experience, which ultimately increases customer loyalty to the banking services provided. To find out whether the variables of facilities, satisfaction, and trust affect the loyalty of Bank Jateng Semarang Main Branch mobile banking customers. The population in this study is Bank Jateng Semarang City customers and the sample used in this study is 72 customers. The sampling technique in this study uses non-probability sampling with accidental sampling technique.The analytical tools in this study include instrument tests (validity test, reliability test), classical assumption test (normality test, multicollinearity test, heteroscedasticity test), multiple linear regression, hypothesis test through t-test, F test, and determination coefficient test. The results of this study prove that the facility variable (X1) on customer loyalty has a t-value of 2.522 > t table 1.994 and a significance value of 0.014 < 0.05. The variable of satisfaction (X2) for customer loyalty has a t-value of 5.095 > t table 1.994 and a significance value of 0.000 < 0.05. The trust variable (X3) for customer loyalty has a t-value of 2.617 > t table 1.994 and a significance value of 0.011 < 0.05. Based on the results of the f test (model feasibility), the F value was calculated as 83.788 > F table (3.13) with a significant level of 0.000 < 0.05, which shows that the variables of facilities, satisfaction, and trust are variables that are worthy of being used as a research model. The value of the determination coefficient (Adjusted R Square) was obtained at 0.778 which means that 77.8% of customer loyalty can be explained by the variables of facilities, satisfaction and trust. While the rest is influenced by several other factors that are not available in this study. The conclusion of this study is that facilities have a positive and significant effect on customer loyalty in mobile banking Bank Jateng Semarang Main Branch. Satisfaction has a positive and significant effect on customer loyalty at Bank Jateng Mobile Banking Semarang Main Branch. Trust has a positive and significant effect on customer loyalty in mobile banking Bank Jateng Semarang Main Branch. Suggestions from the results obtained by Bank Jateng researchers suggest improving the quality of mobile banking services through innovative, safe, easy-touse features, customer support services, digital education and loyalty programs to increase customer trust and satisfaction.
Co-Authors Ade, Sinar Hubtriyan Adlan Susendra Adlan Susendra Agung Siswanto Agus Susanta Alwin Basri Alwin Basri Anasari, Yamti Andika Oktavianto Arini Novandalina Arini Novandalina Arini Novandalina Arini Novandalina Arini Novandalina Asyhari Asyhari Besar Kusnianto Cahyani Tunggal Sari Chiriyah, Siti Clara Fahindra s Delta Puput Pepbrilita Dewi Kholisatun Dwi Novaria Misidawati Dwi Tsaniyah Egiliana Atika Putri Eko Sasono Endahsari, Bella Evinta Amalia Nurhidayah Fauzijanti, Wachidah Fauziyanti, Wachidah Febra Hendra Wijaya Hawinda Dwi Pamungkas Heni Pujiastuti Heni Subekti Herwinda Nur Indah Sari Irmawati, Monica Istiana Pratama Ita Monica Jefri Heridiansyah Krisna Bayu Wicaksana Linanjung, Yolanda Ardestya Lisa Zahratul Adni Marnoto Marnoto Marsha Ayunita Irawati Marsha Ayunita Irawati Marsha Ayunita Irawati Melly Fitriana Muhammad Abdul Syukur Mukti Mukti NATOIL NATAOIL NATOIL Nuri Aslami RITA ANDINI Rokhmad Budiyono Rokhmad Budiyono Rokhmad Budiyono Rokhmad Budiyono, Rokhmad sarbullah sarbullah Sarbullah, Sarbullah Setiyowati Setiyowati Shofwani, Siti Aniqoh Silvia Hendrayanti Siti Khayatun Siti Rochmah Siti Rochmah SITI ROCHMAH Siti Rochmah Siti Rochmah Siti Rochmah Siti Rochmah siti Rokhmah Sopi Sopi Subekti, Heni Sundari, Pipit Tiara Nove Ria Usman Abdul Majid zulkifli zulkifli