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All Journal Jurnal Manajemen Teknologi Journal of Consumer Science E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Manajemen Indonesia Journal of Consumer Sciences Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control Jurnal Mitra Manajemen JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI SEIKO : Journal of Management & Business EQIEN - JURNAL EKONOMI DAN BISNIS Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan BUDGETING : Journal of Business, Management and Accounting International Journal Of Science, Technology & Management (IJSTM) Economics and Digital Business Review Journal of Economics and Business UBS Charity : Jurnal Pengabdian Masyarakat International Journal of Educational Research and Social Sciences (IJERSC) Jurnal Abdi Masyarakat Indonesia Indonesian Journal of Multidisciplinary Science Jurnal Inovasi Masyarakat Jurnal Pengabdian Masyarakat Akademisi Utsaha: Journal of Entrepreneurship Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) eProceedings of Engineering Economics Professional in Action (E-Profit) Jurnal Ekonomi, Teknologi dan Bisnis eProceedings of Management Community Service Seminar and Community Engagement (COSECANT) Journal of Computer Engineering: Progress, Application and Technology Enrichment: Journal of Multidisciplinary Research and Development INTERNATIONAL JOURNAL OF ECONOMICS AND MANAGEMENT REVIEW Journal Integration of Social Studies and Business Development KISA INSTITUE : Journal of Economics, Accounting, Business, Management, Engineering and Society Jesocin : Journal of Jabar Economic Society Networking Forum Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jesocin : Journal of Economics, Accounting, Business, Management, Engineering and Society International Journal of Management and Business Applied International Journal of Economics, Business and Innovation Research Journal of Multidisciplinary Academic Business Studies International Journal of Accounting and Management Information Systems
Maya Ariyanti
Universitas Telkom
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Journal : Jurnal Manajemen Indonesia

 1 
PENGARUH FAKTOR-FAKTOR DALAM MODIFIED UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY 2 (UTAUT 2) TERHADAP NIAT PROSPECTIVE USERS UNTUK MENGADOPSI HOME DIGITAL SERVICES PT. TELKOM DI SURABAYA Gioliano Putra; Maya Ariyanti
Jurnal Manajemen Indonesia Vol 14 No 1 (2014)
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1895.096 KB) | DOI: 10.25124/jmi.v14i1.352

Abstract

Home Digital Service TELKOM merupakan teknologi yang penting bagi kemajuan inovasi teknologi, perekonomian negara, serta target pemerintah dan perusahaan. Tujuan dari penelitian ini adalah untuk mengetahui faktor-faktor dalam modified UTAUT2 yang memengaruhi niat prospectiv users untuk mengadopsi Home Digital Service PT TELKOM di Surabaya, seberapa besar pengaruh variabel yang memoderasi pengaruh antarkonstruk dan kemampuan prediksi modified UTAUT2 dalam memprediksi niat prospective users untuk mengadopsi Home Digital Service TELKOM di Surabaya. Dalam penelitian ini, 200 sampel dikumpulkan menggunakan kuesioner dengan teknik purposive sampling. Data dianalisis menggunakan Partial Least Square (PLS) dengan smartPLS 2.0. Berdasarkan hasil penelitian dapat diketahui bahwa seluruh konstruk eksogen memiliki pengaruh positif signifikan terhadap konstruk endogen. Hedonic motivation, social influence, price value, facilitating condition, effort expectancy, dan performance expectancy memiliki pengaruh sebesar 0,260; 0,194; 0,138; 0,116; 0,094; dan 0,090. Variabel rnoderasi age (usia) memoderasi pengaruh facilitating condition dan price value terhadap niat (behavioral intention) prospective users untuk mengadopsi Home Digital Service di Surabaya. Sernentara variabel moderasi jenis kelamin (gender) hanya memoderasi pengaruh performance expectancy, social influence, dan price value terhadap niat (behavioral intention) prospective users untuk mengadopsi Home Digital Service di Surabaya. Modified UTAUT2 dalam penelitian ini dapat memprediksi 54.8% behavioral intention penggunaan Home Digital Service PT. TELKOM di Surabaya.
The Influence of Reference Group on Purchase Decision of Iphone Products With Lifestyle as A Moderating Variable (Case Study: Iphone Product Users In Indonesia) Ahmad Darajat Basallama; Maya Ariyanti
Jurnal Manajemen Indonesia Vol 23 No 1 (2023): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v23i1.4178

Abstract

Indonesia is one of the countries with a significant market share. Based on data, it shows that Iphone market share in Indonesia is not among the top 5 biggest sales, especially with the current pandemic conditions. This problem occurs because other brands in the top rank also have variants of products that have similar to or the same prices as Iphone products. This research aims to determine the influence of reference groups on Iphone product purchasing decisions, the influence of lifestyle on Iphone product purchasing decisions, and the moderating effect of lifestyle on the relationship between reference groups and Iphone product purchasing decisions. The population of this research is Iphone users in big cities in Indonesia, namely Jakarta, Bandung, Bali, Medan, Pontianak, Makassar, Palembang, Lampung, and Ambon. The sampling technique used was cluster random sampling with a total sample of 150 respondents. The data collection method is a survey with an online questionnaire. The multivariate analysis was used in this research, namely structural equation modelling. The results of the study indicate that the reference group has a significant influence on Iphone product purchasing decisions, lifestyle has a significant influence on Iphone product purchase decisions, and lifestyle can moderate the positive relationship between reference groups and purchasing decisions. In future research, other sampling techniques and a more varied number of samples are expected to be used to obtain more comprehensive results. Keywords— Reference Group; Lifestyle; Purchase decision; Structural Equation Modelling.
Co-Authors Adhi Prasetio Adhi Prasetyo, Adhi Ahmad Darajat Basallama Aina, Rizqi Amri, Gatot Anak Agung Gede Sugianthara Anna Tsamarah Yudiawati Astri Ghina Candiwan Christalia, Windy Davin, Hans Dedi Iskamto Denta Rahmadani Dewi Purwati Dewi, Fianti Krisna Dezila, Raissa Dian Pertiwi Wulandari Dwi Fitrizal Salim Elly Suryani Elwitrisnasafitri, Virghina Dhia Eva Nurazizah Eva Nurhazizah Fadhilla, Muhammad Iqbal Farida, Ajeng Luthiyatul Fauzi, Adryan Fitra Ayu Larasati Gadang Ramantoko Gioliano Putra Goenandar, Billy Hanifah Aprillia, Wahyuning Helni Mutiarsih Jumhur Heppy Millanyani Heris, Faradisya Hilman Fauzi, Hilman Ilham Majid Rabbani Ilma Aliya Sahal Januar, Rifat Kharisma, Mita Lili Adi Wibowo Lira Parahita Agni Putri Lubis, Reza Armanda Mahayasa, I Made Prasetya Wiguna Majid Rabbani, Ilham Mardotillah, Aini Restu Maria Apsari Sugiat Mita Kharisma Muhammad Saiful Arifin Nadia Putri Karenina Navira Wirvani Nia Handayani Nur Lela sari Nurohman, Choirudin Alza Nurul Hafizah Pramono, Indro Pratiwi, Daulika Putri Fariska Sugestie Putri, Kartika Aulia Rachman, Mochamad Arif Rachmat Ramadhani, Muh. Rahmadani, Denta Raissa Dezila Ratih Hendayani Refi Rifaldi Windya Giri Reza Armanda Lubis Reza Azkia Rahmi Ricky Agusiady Rifki Hariadi, Maghfira Rinarika, Dewi Rizka Utami, Fany Rudy Hermanto, Muchamad Ruli Kuniawati, Novia Safii, Ahmad Saleh, Rusdi Sari, Marisa Puspita Setiana, Gege Arum Siska P Yudowati Soeparwoto Dharmoputra Sri Widiyanesti Sunu Puguh Hayu Triono Taufik Hidayah, Riski Tazkia, Yumna Tiara Salsabila Fasya Trinadisha, Thalia Sabina Tyas Pawitra, Mohammad Veronita, Rika Vyanna Zuleika Wahyudi Wahyuningtyastuti, Indrajati Wibowo, Dimas Kartiko Yunanto, Wahyu Yusza Reditya Murti Zaenal Aripin Zahra Aqilla Putri Chandra Zahra Rahmi Hanifah Zaki Chandra Negara