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All Journal Jurnal Administrasi Kesehatan Indonesia Jurnal Media Gizi Indonesia (MGI) The Indonesian Journal of Public Health Sinkron : Jurnal dan Penelitian Teknik Informatika Jurnal Penelitian Agama Hindu Jurnal Jaminan Kesehatan Nasional International Journal of Health Science and Technology The Journal of Management Information and Health Technology
Ernawaty
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Education Engineering Health Professions Medicine & Pharmacology Nursing Public Health

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Journal : Jurnal Jaminan Kesehatan Nasional

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Marketing Mix Strategy of Mabarrot AlMustasyfa Clinics in the Era of National Health Insurance Al Abrori, Ucy Nur Hamida; Arimurti, Zhafira Ramadhani; Wijaya, Andriana Putri; Ernawaty
Jurnal Jaminan Kesehatan Nasional Vol. 4 No. 2 (2024): Jurnal Jaminan Kesehatan Nasional
Publisher : BPJS Kesehatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53756/jjkn.v4i2.245

Abstract

The National Health Insurance (JKN) has significantly changed the health service, especially in private clinics. Private clinics are offered the opportunity to participate in implementing the JKN to deliver quality care within a cost-control mechanism of capitation payment. Mabarrot AlMustasyfa Clinic is one of the private clinics in the Gresik regency that has contracted with BPJS to serve JKN participants since April 2024. The clinic accepts the capitation payment system, providing unique challenges to increase the satisfaction of the JKN members. In the capitation payment the clinic will receive a higher monthly capitation payment each month if there are new members enrolled in the clinic. However, the clinic faces financial risks if increasing demands and the clinic budget and revenue are constant. To ensure that the operational clinic is financially healthy, the management must have a marketing strategy to attract new members to enrol in the clinic. This study explains the marketing strategy using a marketing mix which consists of 7 P: products, prices, promotions, locations, people, processes, and physical facilities. This case study demonstrates how well the marketing mix is being conducted. The study results show that the Mabarrot AlMustasyfa Clinic has not succeeded due to several obstacles, namely the lack of health services and inadequate facilities with an inappropriate management system. The clinic must be able to face the challenge of increasing patient satisfaction to survive in the JKN era.
Co-Authors Afif Kurniawan Al Abrori, Ucy Nur Hamida Arimurti, Zhafira Ramadhani Bayu Rahadian Berliana Oktavia Setyawati Bhattacarya, Wasudewa Dadi Sujadi Damayanti, Ni Wayan Eka Edi Nurinda Susila Ghany, Remaydhina Mahsa Alvita Laksono Trisnantoro Linta Meyla Putri Margono Marina Hardiyanti Marline Merke Mamesah Mirza Hapsari Sakti Titis Penggalih, Mirza Hapsari Sakti Titis Nadena Majeda Dien Pratami Nia Bactiar Raden Isnanta Ratna Dwi Wulandari Satyawan, Dandy Candra Sofro, Zaenal Mutaqqien Supangat, Ririn Widyowati Thinni Nurul Rochmah Wahyu Setyaningsih Wijaya, Andriana Putri Yudhistira, Dhau 'Atha