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All Journal Hijri Islamic Management: Jurnal Manajemen Pendidikan Islam JURNAL PENDIDIKAN TAMBUSAI Jurnal Basicedu Edumaspul: Jurnal Pendidikan Journal of Humanities and Social Studies Instructional Development Journal EDUTEC : Journal of Education And Technology El-Mujtama: Jurnal Pengabdian Masyarakat Urwatul Wutsqo : Jurnal Studi Kependidikan dan Keislaman Jurnal Basicedu Dharmawangsa: International Journal of the Social Sciences, Education and Humanitis Electronic Journal of Education, Social Economics and Technology Mahir : Jurnal Ilmu Pendidikan dan Pembelajaran Jurnal Pendidikan Bahasa dan Sastra SCHOULID: Indonesian Journal of School Counseling Algebra Journal of Social Work and Science Education Relevan : Jurnal Pendidikan Matematika
Nurika Khalila Daulay, Nurika Khalila
Dosen Institut Agama Islam Negeri Sumatera Utara
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Veterinary Other

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Journal : Journal of Social Work and Science Education

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Social Media Based Marketing Strategy to Build a Positive Image Fitri, Adelia; Daulay, Nurika Khalila
Journal of Social Work and Science Education Vol. 6 No. 3 (2025): Journal of Social Work and Science Education
Publisher : Yayasan Sembilan Pemuda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52690/jswse.v6i3.1227

Abstract

This research aims to describe and analyze the social media-based marketing strategies implemented by MTS Al-Washliyah Km 6 Medan in building a positive image of the institution amidst the increasingly competitive educational institution rivalry. In the digital era, social media has become a strategic means of conveying information, fostering communication, and strengthening the branding of Islamic education. This research employs a qualitative approach with data collection techniques through observation, in-depth interviews, and documentation involving social media managers, school principals, and related stakeholders. The results indicate that utilizing platforms such as Instagram, Facebook, and WhatsApp with educational content, promotional activities of the school, as well as testimonials from students and alumni. This strategy is effective in increasing the visibility of schools and shaping a positive perception of the quality of education and Islamic values in the community. This study fills a gap in the literature by examining how Islamic values are integrated into social media marketing for madrassas, a topic that has been less explored in existing research. The findings emphasize that social media marketing can be an important instrument in building a positive image of schools if implemented consistently, communicatively, and in accordance with the characteristics of the audience.
Co-Authors Afri, Lisa Dwi Afriani, Dina Andhany, Ella Anisha, Dea Ansyari, Rija Arlina Bahri, Al Fajri Candra Wijaya, Candra Daulai, Afrahul Fadhila Daulay, Nurul Anjani Daulay, Sholihatul Hamidah Fachruddin Azmi, Fachruddin Fauza, Hendri Fitri, Adelia Fitria, Ulfi Sayyidatul Halawa, Syafitri Hasibuan, Indah Sari Hidma, Cendani Alfanizha Intan Soraya Linda S, Fadhilla Lubis, Sukma Sari Maharani, May Mardianto Mardianto Mardianto Mesiono, Mesiono Muhammad Fadhli Neliwati Nurhayati Nurhayati Ramadhansyah, Muhammad Ramadhany, Dinda Rambe, Nurmarito Salman Al Farisi, Salman Sarah, Muni Siagian, Indra Sakti Sibarani, Lola Amalia Sihombing, Hulga Ryan Shori Sihotang, M. Ismail Tumbor Siti Maysarah Siti Nurani Tarigan, Mardinal Ulandika, Putri Utami, Maya Rizky Winda Sari