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All Journal Dinamik Syntax Jurnal Informatika Jurnal Informatika dan Teknik Elektro Terapan Journal of Information System Information System for Educators and Professionals : Journal of Information System Information Management For Educators And Professionals (IMBI) Syntax Literate: Jurnal Ilmiah Indonesia Jurnal TAM (Technology Acceptance Model) Journal Information System Development INTECOMS: Journal of Information Technology and Computer Science JurTI (JURNAL TEKNOLOGI INFORMASI) JURNAL PENDIDIKAN TAMBUSAI Jurnal Informasi dan Komputer KOMPUTA : Jurnal Ilmiah Komputer dan Informatika Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Jurnal Teknologi Terpadu STRING (Satuan Tulisan Riset dan Inovasi Teknologi) JISICOM (Journal of Information System, Infomatics and Computing) Antivirus : Jurnal Ilmiah Teknik Informatika Progresif: Jurnal Ilmiah Komputer Jurnal Pendidikan dan Konseling Systematics Techno Xplore : Jurnal Ilmu Komputer dan Teknologi Informasi Buana Information Technology and Computer Sciences (BIT and CS) INTERNAL (Information System Journal) JUSTINDO (Jurnal Sistem dan Teknologi Informasi Indonesia) JATI (Jurnal Mahasiswa Teknik Informatika) Scientific Journal of Informatics Jurnal Pengabdian kepada Masyarakat Nusantara Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal FASILKOM (teknologi inFormASi dan ILmu KOMputer) Jurnal Ilmiah Wahana Pendidikan KLIK: Kajian Ilmiah Informatika dan Komputer JURNAL REKAYASA INFORMASI SWADHARMA (JRIS) Jurnal Mandiri IT Joutica : Journal of Informatic Unisla Jurnal Sosial dan Abdimas INFORMATION SYSTEM FOR EDUCATORS AND PROFESSIONALS : Journal of Information System Nuansa Informatika SmartComp Jurnal Informatika Polinema (JIP) Jurnal Informatika: Jurnal Pengembangan IT Surya : Jurnal Pengabdian Kepada Masyarakat Jurnal Nasional Teknologi Informasi dan Aplikasinya INTERNAL (Information System Journal)
Heryana, Nono
Universitas Singaperbangsa Karawang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Journal : Dinasti International Journal of Economics, Finance

 1 
Digital Value-Based Pricing Strategy in Tourism Marketing: A Systematic Literature Review Approach Rabiul Awal, Rais Iqbal; Rahayu, Agus; Hendrayati, Heny; Heryana, Nono; Yudha Rahman, Shandika; Deny, Muhammad; Lestari, Fitri
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 6 (2025): Dinasti International Journal of Economics, Finance & Accounting (January - Feb
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i6.3728

Abstract

This research is motivated by the importance of digital value-based pricing strategies in optimizing the competitiveness of tourism destinations in the digital era. This background highlights the need for an approach that integrates technology and a deep understanding of consumer behavior to create perceived value for tourists. The study aims to identify effective, relevant, and competitive pricing strategies in digital value-based tourism marketing. The method used is the Systematic Literature Review (SLR) with the PRISMA framework, combined with bibliometric analysis to ensure the validity and relevance of the research data. The results of the study indicate that digital value-based pricing strategies, which utilize data analytics and personalization, can increase tourists' perceived value, satisfaction, and loyalty while driving the economic sustainability of tourist destinations. The conclusion of this study confirms that digital value-based strategies are not only relevant but also able to create satisfying tourism experiences, support marketing innovation, and have the potential to become a long-term trend in the tourism industry.
Co-Authors Abdullah Izzul Islam Adhi Rizal Adhi Rizal Adiarsa Resmana, Sopyan Agung Agung Agung Susilo Yuda Irawan Agung Susilo Yuda Irawan Agus Rahayu Aldi Angga Putra alfaizu, faqih Ali Ridha, Azhari Alif Muhammad Akmal Ananda Permana, Teguh Ananta, Falih Andika Prasetyo Andri Hendriadi, Ade Anisa Nur Hasanah Apriade Voutama Apriade Voutama Arip Solehudin Arsya Fathiarahma Asep Jamaludin Asep Jamaludin Ayu Binangkit, Citra Ayu Azhari Ali Ridha Bagaskara, Ganes Wisnu Cahya Bagja Nugraha Baihaqi, Kiki Ahmad Bariah, Oyoh Calvin CS Hutasoit Carudin, Carudin Cinta Susilowati, Stephany Dafa Ibrahim, Hadratussyah Dayat Hidayat Dea Safryda Putri Deni Deni Didi Juardi Didi Juardi Dimas Ibra Syarahil Dyas Rahma Euis Euis Fadilah, Moh Fikri Faiz Ferdiansyah Farras Salsabila Fathiarahma, Arsya Fatmi Yasmin, Aysia Fildzah Zia Ghassani Fitri Lestari, Fitri Galih Nasrullah, Muhammad garno, Garno Ghani Noer Rafi Ginal Fikri Al Hakim Gustaf Dipa Nusantara Hafiz Abdul Fatah Kurniawan Hamidah, Khoirunnisa Hananto, Agustia Hardi Mahendra Hasanah, Anisa Nur Hasibuan, Mentari Heny Hendrayati Hilda, Syahrul Dwi Hopi Siti Hopipah Ika Fitrianti Ikhsan, Muhammad Nur Imam Fathur Rahman Imam Yusup Iwan Hermawan Jamaludin, Asep Jaman, Jajam Haerul Juardi, Didi Julifer P Manurung Juwita, Ayu Ratna Kamal Prihandani Kartawiyuda, Tegar Khoer, M. Fazrul M. Fazrul Khoer Maulana, Dimas Fajar Mayasari, Rini Milan Almufqi, Fabiano Mudzakir, Tohirin Al Muhammad Andhika Usrahmawan Muhammad Deny, Muhammad Muhammad Fiqri Widiyantoro Muhammad Fiqri Widiyantoro Muhammad Rafi Ramdani Naibaho, Syela Herdina Nailufar Farha Afifah Nicholas Saputra, Laurence Nina Sulistiyowati Ningrum, Endah Sulistyo Nugraha, Bagja Nugraha, H. Bagja Nur Kholifah, Siti Prabaningrum, Btari Priyatna, Bayu Putrama, Andi Putri, Shindi Audina Rabiul Awal, Rais Iqbal Rafi Augie Ramadhan Rafi Nahjan, Muhammad Rafi, Ghani Noer Rafli Tanjung, Muhamad Rahman Maulana Rahman, Imam Fathur Rajasa Manurung, Hatta Rama Amanah Ramadhan Dwi Putra Ramadhan Harahap, Yudha Ridha, Azhari Ali Rieke Retnosary Rini Mayasari Rini Mayasari Rini Mayasari Rizki Dwi Utama rizky pratama, adi Robby Faishal Bari Rudi Aprianto Salsabila, Farras Santosa, Sugeng Iman Septiani, Anisa Shofa Shofia Hilabi Sifa Amalia Purnamasari Siska Siska Siska Solehudin Taufik Ridwan Taufik Ridwan, Taufik Tegar Kartawiyuda Topan Bahari, Gilang Topan Setiawan Topan Trianto Trifena, Mayland Tucunan, Hans Daniel William Utama, Rizki Dwi Wahyu Arya Pambudi Wulandari, Khofifah Yayan Gustiana Yudha Rahman, Shandika Yulia Taryana yulia, Ririn Yuyun Umaidah