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All Journal MANAJERIAL Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Economic Education and Entrepreneurship Journal EKONOMI BISNIS Jurnal Wahana Pendidikan Transekonomika : Akuntansi, Bisnis dan Keuangan Educenter: Jurnal Ilmiah Pendidikan Cakrawala: Jurnal Pendidikan Journal of Educational Analytics SJEE (Scientific Journals of Economic Education) COSMOS EDUCENTER JURNAL PENDIDIKAN
Sri Hardianti Sartika, Sri Hardianti
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Transekonomika : Akuntansi, Bisnis dan Keuangan

 1 
ANALISIS STRATEGI EKONOMI KREATIF DENGAN METODE TRIPLE HELIX PADA UMKM PAYUNG GEULIS DI KOTA TASIKMALAYA Mardiana, Rosa; Rosmawati, Servia; Sartika, Sri Hardianti
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 5 (2022): September 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i5.181

Abstract

Payung geulis is one of the icons of the creative economy of the city of Tasikmalaya which has its own characteristics in its manufacture. This study aims to analyze the creative economy development strategy at Payung Geulis SMEs in the city of Tasikmalaya and the strategy used in this creative economy development is a SWOT analysis strategy with the Triple Helix method. In this study, data collection in the form of qualitative methods was also carried out by conducting observations and interviews at one of the Payung Geulis businesses in Tasikmalaya. The results of this study indicate that the Payung Geulis by Nailah Collection has decreased in production with a lack of promotional strategies, it will have an impact on the sustainability of the ongoing business. Based on the SWOT analysis that has been carried out, it can help business actors to be able to determine the strategies that must be carried out first in order to achieve the desired goals. Based on this decrease, it is necessary to have creativity and innovation in various ways in order to increase the production of this Payung Geulis business. Hence, it can be concluded that the creative economy strategy with the Triple Helix method in this Payung Geulis business can be said to be relatively dependent on the promotion strategy carried out by business actors.
ANALISIS STRATEGI PEMASARAN ERIGO STORE BRAND FASHION LOKAL INDONESIA YANG MENDUNIA Fardiana Putri, Rivani; Fitriani, Elsa Windu; Sartika, Sri Hardianti
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 5 (2022): September 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i5.185

Abstract

In doing business, business actors must be able to keep up with the times so that they are not left behind and remain in demand by the public, as well as marketing strategies in business that must continue to be able to expand market reach and innovate in the products they offer. One of the businesses that implements a marketing strategy by participating in the export program on the Shopee platform to optimize sales and introduce their products to the international scene is Erigo Store. The study aims to determine the strategy and marketing mix carried out by local fashion brand Erigo Store so that they could enter the international market. The main theory used is the theory of segmenting, targeting, positioning and the 4P marketing mix. The research used is a descriptive qualitative approach. Data collection is done by library research or literature study. The results of this research show that the analysis shows that Erigo Store uses a promotional strategy to follow the bazaar, create an official erigo website, endorse influencers, sell through various e-commerce, advertising through billboards, promotion through TikTok, and overseas expansion.
Co-Authors Aftilasyah, Wulan Aisyah, Iis Allicia Deana Santosa Amarani, Shaqila Eka Putri Astri Srigustini Cahyani, Karin Dahlan, Dadang - Dewi, Ayu Sinta Sri Dian Rahmawati Erna Puspitasari Fardiana Putri, Rivani Fatah, Aldinova Noor Fitriani, Elsa Windu Gugum Gumilar Handayani, Dea Harahap, Rohanna Iriana Ikaputra Waspada, Ikaputra Lia, Sena Taliya Mardiana, Rosa Nuraisyah, Siska Nurwanti, Siti Pasha, Rafli Patimah, Nenden Lu'lu Raden Roro Suci Nurdianti, Raden Roro Suci Rendra Gumilar, Rendra Rosmawati, Servia Sadiah, Ati Solihat, Ai Nur Sopani, Aliza Nelis Suherti, Heti Sulastri, Fitri Surgawati, Iis Yoni Hermawan Yuliana Yuliana